{"id":71689,"date":"2019-12-17T10:32:08","date_gmt":"2019-12-17T15:32:08","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=71689"},"modified":"2019-12-17T10:32:08","modified_gmt":"2019-12-17T15:32:08","slug":"erod-agence-creative-invite-les-bacmans-les-superheros-des-matieres-organiques-de-saint-jerome","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/erod-agence-creative-invite-les-bacmans-les-superheros-des-matieres-organiques-de-saint-jerome\/","title":{"rendered":"Erod, agence cr\u00e9ative invite les Bacmans, les superh\u00e9ros des matie\u0300res organiques de Saint-J\u00e9r\u00f4me"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-71690 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome-271x300.png\" alt=\"\" width=\"406\" height=\"449\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome-271x300.png 271w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome-768x850.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome-925x1024.png 925w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome.png 1920w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/p>\n<p><span style=\"font-size: 10px; color: #999999;\">17 de\u0301cembre 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La Ville de Saint-Je\u0301ro\u0302me donnait le coup d\u2019envoi, le 1er septembre dernier, a\u0300 la collecte des matie\u0300res organiques sur son territoire, dont la conception graphique de la campagne publicitaire a e\u0301te\u0301 conc\u0327ue en collaboration avec Erod, agence cre\u0301ative. La Ville a de\u0301voile\u0301 du me\u0302me coup une se\u0301rie de capsules Web destine\u0301es a\u0300 sensibiliser et a\u0300 e\u0301duquer les citoyens.<\/strong><\/span><\/p>\n<p>Ayant de\u0301ja\u0300 imagine\u0301 l\u2019axe de communication et le slogan de la campagne promotionnelle de sa collecte des matie\u0300res organiques, la Ville de Saint-Je\u0301ro\u0302me a fait appel a\u0300 Erod agence cre\u0301ative afin qu\u2019elle insuffle vie a\u0300 sa vision e\u0301pique. Le mandat e\u0301tait alors de concevoir les illustrations et les personnages qui incarneraient son concept de <a href=\"http:\/\/bacman.ca\/\" target=\"_blank\" rel=\"noopener\">bacmans<\/a>.<\/p>\n<p>Se\u0301duite par le choix d\u2019une approche humoristique, l\u2019e\u0301quipe cre\u0301ative derrie\u0300re ce mandat a su actualiser l\u2019ide\u0301e du superhe\u0301ros et s\u2019approprier les codes des bandes dessine\u0301es afin de concevoir une imagerie e\u0301clate\u0301e, claque\u0301e sur l\u2019esthe\u0301tique des comics classiques, tout en y inte\u0301grant bien su\u0302r quelques e\u0301le\u0301ments loufoques plus actuels.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/uAzLQWNtVuw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Souhaitant e\u0301galement, par cette campagne, joindre un public plus jeune, le langage graphique de\u0301veloppe\u0301 devait e\u0302tre simple, concis, direct ; bref, accessible ! Des couleurs vives et vitamine\u0301es, qui attirent l\u2019oeil et tranchent significativement avec l\u2019imagerie des campagnes de collecte traditionnelles, ont d\u2019ailleurs e\u0301te\u0301 se\u0301lectionne\u0301es spe\u0301cifiquement pour ces besoins.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-71691\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome-2-235x300.png\" alt=\"\" width=\"509\" height=\"650\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome-2-235x300.png 235w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome-2-768x981.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome-2-802x1024.png 802w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome-2.png 1920w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p>Le choix de polices grasses et massives contribue e\u0301galement a\u0300 amplifier cet effet d\u2019exube\u0301rance qu\u2019on retrouve dans les bandes dessine\u0301es. Plus encore, les personnages uniques cre\u0301e\u0301s pour la campagne refle\u0300tent la diversite\u0301 de la population afin d\u2019appuyer le sentiment d\u2019inclusion associe\u0301 a\u0300 la collecte et a\u0300 la Ville.<\/p>\n<p>En y inte\u0301grant des e\u0301le\u0301ments graphiques modernes, l\u2019e\u0301quipe d\u2019Erod s\u2019assurait de livrer un concept visuel adaptatif, qui puisse vivre sur une varie\u0301te\u0301 de plateformes. Un e\u0301le\u0301ment de\u0301terminant dans la cre\u0301ation des illustrations, puisque celles-ci devaient donner lieu a\u0300 la cre\u0301ation de vide\u0301os d\u2019animation destine\u0301es a\u0300 e\u0302tre diffuse\u0301es sous forme de capsules e\u0301ducatives sur les me\u0301dias sociaux.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/NwnVX6ttiDg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ces capsules sont devenues une part cruciale du projet, car c\u2019est gra\u0302ce a\u0300 elles que la campagne parvient a\u0300 avoir un impact re\u0301el dans le quotidien des citoyens ; la part d\u2019information transmise y est plus digeste et me\u0301morable. Ces capsules arrivent donc a\u0300 inciter plus de gens a\u0300 changer leurs habitudes et a\u0300 adopter les bons re\u0301flexes.<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/FOHcmdXKbDU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"column\">\n<p><strong>Cr\u00e9dits:<\/strong><\/p>\n<ul>\n<li>Annonceur : Ville de Saint-Je\u0301ro\u0302me<\/li>\n<li>Agence : Erod, agence cre\u0301ative<\/li>\n<li>Pre\u0301sident et strate\u0300ge : Ste\u0301phane Dore\u0301<\/li>\n<li>Gestion de projet : Vale\u0301rie Landry<\/li>\n<li>Direction de cre\u0301ation : Steven Roberts<\/li>\n<li>Design graphique : Caroline Roger<\/li>\n<li>Motion design : Alain Legagneur<\/li>\n<li>Voix : Anne-Sophie Roy<\/li>\n<li>Re\u0301daction : Vale\u0301rie Landry, Maud Nydegger-Ducharme<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_71689\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/erod-agence-creative-invite-les-bacmans-les-superheros-des-matieres-organiques-de-saint-jerome\/\"  data-item_title=\"Erod, agence cr\u00e9ative invite les Bacmans, les superh\u00e9ros des matie\u0300res organiques de Saint-J\u00e9r\u00f4me\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome-925x1024.png\"  data-item_date=\"2019-12-17T10:32:08-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Ville de Saint-Je\u0301ro\u0302me donnait le coup d\u2019envoi, le 1er septembre dernier, a\u0300 la collecte des matie\u0300res organiques sur son territoire, dont la conception graphique de la campagne publicitaire a e\u0301te\u0301 conc\u0327ue en collaboration avec Erod, agence cre\u0301ative. La Ville a de\u0301voile\u0301 du me\u0302me coup une se\u0301rie de capsules Web destine\u0301es a\u0300 sensibiliser et a\u0300 e\u0301duquer les citoyens.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_71689\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/erod-agence-creative-invite-les-bacmans-les-superheros-des-matieres-organiques-de-saint-jerome\/\"  data-item_title=\"Erod, agence cr\u00e9ative invite les Bacmans, les superh\u00e9ros des matie\u0300res organiques de Saint-J\u00e9r\u00f4me\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/bacman-st-jerome-925x1024.png\"  data-item_date=\"2019-12-17T10:32:08-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":71690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,253],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71689"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=71689"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71689\/revisions"}],"predecessor-version":[{"id":71692,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71689\/revisions\/71692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/71690"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=71689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=71689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=71689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}