{"id":71741,"date":"2019-12-18T13:13:48","date_gmt":"2019-12-18T18:13:48","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=71741"},"modified":"2019-12-18T13:13:48","modified_gmt":"2019-12-18T18:13:48","slug":"cossette-et-magneto-realisent-le-poc-poc-cast-un-balado-100-poulet-pour-exceldor","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-et-magneto-realisent-le-poc-poc-cast-un-balado-100-poulet-pour-exceldor\/","title":{"rendered":"Cossette et Magn\u00e9to r\u00e9alisent le Poc-poc cast, un balado 100 % poulet pour Exceldor"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-71743\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/Exceldor-Cossette-Poc-poc-cast-300x169.jpg\" alt=\"\" width=\"591\" height=\"333\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/Exceldor-Cossette-Poc-poc-cast-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/Exceldor-Cossette-Poc-poc-cast-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/Exceldor-Cossette-Poc-poc-cast-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/Exceldor-Cossette-Poc-poc-cast.jpg 1920w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/p>\n<p class=\"p1\"><em><span class=\"s1\" style=\"font-size: 12px;\">18 d\u00e9cembre 2019<\/span><\/em><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Exceldor pr\u00e9sente le Poc-poc cast, le tout premier balado 100 % poulet. La s\u00e9rie de cinq \u00e9pisodes anim\u00e9e par l\u2019actrice et humoriste Val\u00e9rie Blais a \u00e9t\u00e9 r\u00e9alis\u00e9e par Cossette, en collaboration avec Magn\u00e9to.\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Il s\u2019agit d\u2019une premi\u00e8re incursion dans le monde du marketing vocal pour Exceldor, un secteur qui est encore relativement peu exploit\u00e9 par les marques au Qu\u00e9bec. Gr\u00e2ce \u00e0 une approche nouvelle et audacieuse, le balado vise aussi \u00e0 positionner la marque aupr\u00e8s d\u2019un public diff\u00e9rent, que les canaux de masse n\u2019atteignent pas n\u00e9cessairement.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/t7mIr1MEJng\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\"><span class=\"s1\">Au pays, Exceldor est reconnue comme un leader dans les produits de volaille. En fait, nous sommes \u00e0 ce point experts et passionn\u00e9s de poulet, que nous sommes pr\u00eats \u00e0 y consacrer un balado. Et avec plus de 13 000 \u00e9coutes compl\u00e8tes des \u00e9pisodes en \u00e0 peine un mois, il semble que les internautes sont tout aussi friands de poulet que nous \u00bb, avance V\u00e9ronic Ch\u00e9nard, <\/span><span class=\"s2\">Chef secteur communication-marketing<\/span><span class=\"s1\"> chez Exceldor.<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Le contenu de chacun des \u00e9pisodes s\u2019inspire d\u2019une expression populaire sur la volaille, ce qui laisse place \u00e0 des \u00e9changes d\u00e9jant\u00e9s entre Val\u00e9rie Blais et ses collaborateurs. L\u2019\u00e9pisode <i>Poule mouill\u00e9e<\/i> propose, par exemple, le d\u00e9compte des plus grandes poules mouill\u00e9es de l\u2019histoire selon l&rsquo;historien Laurent Turcot, alors que l\u2019\u00e9pisode <i>Poule de luxe <\/i>pr\u00e9sente notamment les r\u00e9flexions des humoristes Thomas Leblanc et Michelle Desrochers sur notre rapport au luxe.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/oBPxeDc9Tho\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/JRapFLG3Ql8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/ySotzpP0_Xc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00c0 travers la s\u00e9rie, les auditeurs suivent \u00e9galement l\u2019humoriste Jean-Fran\u00e7ois Proven\u00e7al qui fait appel \u00e0 des cuisiniers hors pair comme Marilou et Soeur Ang\u00e8le pour trouver LA meilleure recette de poulet. Fid\u00e8le \u00e0 son style unique, l\u2019humoriste a peu de chances de terminer cette qu\u00eate culinaire !<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour souligner l\u2019arriv\u00e9e du temps des F\u00eates, la s\u00e9rie propose m\u00eame un \u00e9pisode sp\u00e9cial o\u00f9 le poulet c\u00e8de sa place \u00e0 un grand classique des c\u00e9l\u00e9brations de fin d\u2019ann\u00e9e :\u00a0 le dindon.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/qCIPKG6PKbg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Afin d\u2019encourager l\u2019\u00e9coute du Poc-poc cast, Cossette et Cossette M\u00e9dia ont con\u00e7u une campagne publicitaire se d\u00e9ployant sur les r\u00e9seaux sociaux, ainsi que sur des plateformes comme YouTube et Spotify o\u00f9 le balado est disponible.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Gr\u00e2ce \u00e0 des extraits accrocheurs qui ont \u00e9t\u00e9 \u00e9cout\u00e9s au complet pr\u00e8s de 125 000 fois, la marque a pu piquer la curiosit\u00e9 de nouveaux auditeurs et les convaincre d\u2019\u00e9couter les \u00e9pisodes en entier.\u00a0\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur: Exceldor \u2013 Isabelle Drouin, V\u00e9ronic Ch\u00e9nard, St\u00e9phanie Paquet<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence: Cossette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie: Chris Bergeron, Hugo Fournier, Martina Djogo<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Cr\u00e9ation: Zo\u00e9 Forest Paradis, Charles Gaudreault, Sonia Girouard\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Produit: Zo\u00e9 B\u00e9land, Justine Gagn\u00e9, Nadine El-Whidi, Catherine Delagrave<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Agence m\u00e9dia: Cossette M\u00e9dia &#8211; Johanne Carmichael, Am\u00e9lie Lemieux<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Maison de production: Magn\u00e9to<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisation : S\u00e9l\u00e9na Th\u00e9r\u00eat\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Recherche: Andr\u00e9e Giraldeau<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_71741\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-et-magneto-realisent-le-poc-poc-cast-un-balado-100-poulet-pour-exceldor\/\"  data-item_title=\"Cossette et Magn\u00e9to r\u00e9alisent le Poc-poc cast, un balado 100 % poulet pour Exceldor\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/Exceldor-Cossette-Poc-poc-cast-1024x576.jpg\"  data-item_date=\"2019-12-18T13:13:48-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Exceldor pr\u00e9sente le Poc-poc cast, le tout premier balado 100 % poulet. La s\u00e9rie de cinq \u00e9pisodes anim\u00e9e par l\u2019actrice et humoriste Val\u00e9rie Blais a \u00e9t\u00e9 r\u00e9alis\u00e9e par Cossette, en collaboration avec Magn\u00e9to.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_71741\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-et-magneto-realisent-le-poc-poc-cast-un-balado-100-poulet-pour-exceldor\/\"  data-item_title=\"Cossette et Magn\u00e9to r\u00e9alisent le Poc-poc cast, un balado 100 % poulet pour Exceldor\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/Exceldor-Cossette-Poc-poc-cast-1024x576.jpg\"  data-item_date=\"2019-12-18T13:13:48-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":71743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[261,230,1037,1036,1176,260,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71741"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=71741"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71741\/revisions"}],"predecessor-version":[{"id":71744,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71741\/revisions\/71744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/71743"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=71741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=71741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=71741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}