{"id":71779,"date":"2020-01-05T07:00:22","date_gmt":"2020-01-05T12:00:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=71779"},"modified":"2020-01-06T10:33:14","modified_gmt":"2020-01-06T15:33:14","slug":"maxi-invite-ses-consommateurs-a-partager-leurs-idees-creatives-pour-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/maxi-invite-ses-consommateurs-a-partager-leurs-idees-creatives-pour-lg2\/","title":{"rendered":"Maxi invite ses consommateurs a\u0300 partager leurs id\u00e9es cr\u00e9atives pour lg2"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-71780 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/DemandeSpe\u0301ciales-300x165.png\" alt=\"\" width=\"653\" height=\"359\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/DemandeSpe\u0301ciales-300x165.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/DemandeSpe\u0301ciales-768x422.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/DemandeSpe\u0301ciales-1024x563.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/DemandeSpe\u0301ciales.png 1760w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">5 janvier 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Maxi sollicite le public pour sa nouvelle offensive publicitaire de 2020. Apre\u0300s la diffusion de sa nouvelle publicite\u0301 pendant l\u2019e\u0301mission La Fureur samedi, la bannie\u0300re que\u0301be\u0301coise a mis en ligne une plateforme <a href=\"https:\/\/demandesspeciales.maxi.ca\/\" target=\"_blank\" rel=\"noopener\">sur son site Maxi.ca<\/a> afin d\u2019inviter les consommateurs a\u0300 partager leurs ide\u0301es de concepts et de jeux de mots aux cre\u0301atifs de lg2.<\/strong><\/span><\/p>\n<p>Les ide\u0301es retenues pour cre\u0301er la prochaine publicite\u0301 auront pour but de renforcer la position de Maxi comme leader des bannie\u0300res d\u2019e\u0301picerie a\u0300 escompte au Que\u0301bec, de promouvoir ses bas prix ainsi que la frai\u0302cheur de ses produits.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/NACrUM2p1Jc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Chez Maxi, le consommateur est au centre de toutes nos de\u0301cisions. Pour pousser le concept encore plus loin, quoi de mieux que de leur donner la parole afin de les impliquer dans le processus de cre\u0301ation de notre prochaine campagne publicitaire. La re\u0301action du public a\u0300 nos campagnes publicitaires a e\u0301te\u0301 fantastique depuis 2016, et nous sommes convaincus que l&rsquo;enthousiasme de notre cliente\u0300le pour la marque se traduira dans leurs demandes spe\u0301ciales \u00bb, explique Marc-Andre\u0301 Dubois, gestionnaire, marketing de marque et nume\u0301rique pour Maxi.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">L\u2019ide\u0301e derrie\u0300re ce concept est inspire\u0301e de l&rsquo;engagement de notre communaute\u0301 sur les re\u0301seaux sociaux et de toutes les ide\u0301es que Martin Matte rec\u0327oit, pour vrai, au quotidien depuis sa collaboration avec Maxi. Avec son humour toujours aussi de\u0301cale\u0301, Martin Matte deviendra le porte-parole des ide\u0301es du public et l\u2019exercice de les inclure dans le processus permettra de les repre\u0301senter encore plus \u00bb, conclut Guillaume Bergeron, concepteur-re\u0301dacteur chez lg2.<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_71779\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/maxi-invite-ses-consommateurs-a-partager-leurs-idees-creatives-pour-lg2\/\"  data-item_title=\"Maxi invite ses consommateurs a\u0300 partager leurs id\u00e9es cr\u00e9atives pour lg2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/DemandeSpe\u0301ciales-1024x563.png\"  data-item_date=\"2020-01-05T07:00:22-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Maxi sollicite le public pour sa nouvelle offensive publicitaire de 2020. Apre\u0300s la diffusion de sa nouvelle publicite\u0301 pendant l\u2019e\u0301mission La Fureur samedi, la bannie\u0300re que\u0301be\u0301coise a mis en ligne une plateforme sur son site Maxi.ca afin d\u2019inviter les consommateurs a\u0300 partager leurs ide\u0301es de concepts et de jeux de mots aux cre\u0301atifs de lg2.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_71779\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/maxi-invite-ses-consommateurs-a-partager-leurs-idees-creatives-pour-lg2\/\"  data-item_title=\"Maxi invite ses consommateurs a\u0300 partager leurs id\u00e9es cr\u00e9atives pour lg2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/12\/DemandeSpe\u0301ciales-1024x563.png\"  data-item_date=\"2020-01-05T07:00:22-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":71780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,227,1176,649],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71779"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=71779"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71779\/revisions"}],"predecessor-version":[{"id":71781,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/71779\/revisions\/71781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/71780"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=71779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=71779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=71779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}