{"id":72050,"date":"2020-01-09T17:00:52","date_gmt":"2020-01-09T22:00:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=72050"},"modified":"2020-01-10T11:06:07","modified_gmt":"2020-01-10T16:06:07","slug":"dentsubos-signe-la-nouvelle-offensive-de-subway-canada","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dentsubos-signe-la-nouvelle-offensive-de-subway-canada\/","title":{"rendered":"DentsuBos signe la nouvelle offensive de Subway Canada"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-72053 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/subway-beyond-meet-300x135.png\" alt=\"\" width=\"669\" height=\"301\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/subway-beyond-meet-300x135.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/subway-beyond-meet-768x346.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/subway-beyond-meet.png 908w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">9 janvier 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Subway Canada vient de lancer ses nouvelles boulettes Beyond Meat, et c\u2019est DentsuBos qui en signe la toute dernie\u0300re campagne nationale.<\/strong><\/span><\/p>\n<p>Dans la foule\u0301e de la popularite\u0301 grandissante que connaissent les produits de viande simule\u0301e, Subway s\u2019est associe\u0301e a\u0300 Beyond Meat pour lancer en exclusivite\u0301 leurs nouvelles boulettes a\u0300 base de plantes.<\/p>\n<p>Conc\u0327ue entie\u0300rement par DentsuBos, la campagne cre\u0301ative met en sce\u0300ne des Artistes du sandwichMC dans le ro\u0302le de cueilleurs de boulettes Beyond Meat, clin d\u2019\u0153il aux ingre\u0301dients a\u0300 base de plantes du nouveau produit.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">En misant sur un concept invraisemblable et farfelu, on voulait de\u0301montrer qu\u2019une option ve\u0301ge\u0301tarienne peut e\u0302tre franchement savoureuse, explique Amy Maloney, directrice de cre\u0301ation associe\u0301e chez DentsuBos Montre\u0301al. On a vraiment pousse\u0301 au maximum le concept \u201ca\u0300 base de plantes\u201d du produit. \u00bb<\/span><\/p><\/blockquote>\n<p>De\u0301ploye\u0301e sous toutes les plateformes \u2013 messages te\u0301le\u0301 et radio, imprime\u0301, nume\u0301rique, affichage en restaurant, me\u0301dias sociaux et vide\u0301os en ligne \u2013, l\u2019offensive 360 vise a\u0300 promouvoir l\u2019offre en constante e\u0301volution des produits Subway.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/_00d3lKDCGc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Subway Canada travaille avec DentsuBos a\u0300 l\u2019e\u0301chelle nationale depuis deux ans. L\u2019agence pilote l\u2019ensemble de ses pie\u0300ces cre\u0301atives. Plusieurs projets sont a\u0300 venir en 2020.<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>CRE\u0301DITS<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Annonceur : Subway Canada &#8211; Julie Bazinet, Elyse Delagrave<\/li>\n<li>Agence : DentsuBos<\/li>\n<li>Direction de cre\u0301ation : Amy Maloney<\/li>\n<li>Cre\u0301ation : Amy Maloney, Camille Forget, Jane Torres<\/li>\n<li>Service-conseil : Jean-Franc\u0327ois Lalande, Erica Vincelli-Themens, Annie Alix-Pare\u0301<\/li>\n<li>Production d\u2019agence : Vicki Gagnon Me\u0301dia : Carat<\/li>\n<li>Maison de production : Cine\u0301lande<\/li>\n<li>Re\u0301alisation : Me\u0301lanie Charbonneau<\/li>\n<li>Producteur : Alex Ertaskiran<\/li>\n<li>Direction photo : Ariel Me\u0301thot-Bellemare<\/li>\n<li>Maison de son : Lamajeure<\/li>\n<li>Conception sonore : Mathieu Morin<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" 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