{"id":72068,"date":"2020-01-10T14:10:23","date_gmt":"2020-01-10T19:10:23","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=72068"},"modified":"2020-01-10T14:11:20","modified_gmt":"2020-01-10T19:11:20","slug":"pour-le-bye-bye-2019-cossette-et-la-saq-reiterent-la-campagne-avec-les-etiquettes-humoristiques-des-bouteilles","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pour-le-bye-bye-2019-cossette-et-la-saq-reiterent-la-campagne-avec-les-etiquettes-humoristiques-des-bouteilles\/","title":{"rendered":"Pour le Bye Bye 2019, Cossette et la SAQ r\u00e9it\u00e8rent la campagne avec les \u00e9tiquettes humoristiques des bouteilles"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-72069 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/1-SAQ-Cossette-Image-den-te\u0302te-300x169.jpg\" alt=\"\" width=\"540\" height=\"304\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/1-SAQ-Cossette-Image-den-te\u0302te-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/1-SAQ-Cossette-Image-den-te\u0302te-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/1-SAQ-Cossette-Image-den-te\u0302te-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/1-SAQ-Cossette-Image-den-te\u0302te.jpg 1920w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 10px;\">10 janvier 2020<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Dans l\u2019esprit de la <a href=\"https:\/\/isarta.com\/infos\/la-saq-incite-a-faire-des-choix-plus-inspires-dans-une-campagne-humoristique-signee-cossette\/\" target=\"_blank\" rel=\"noopener\">nouvelle plateforme de communication de la SAQ<\/a> qui vise \u00e0 promouvoir toutes les facettes du programme Inspire, le spot met l\u2019accent sur les \u00e9tiquettes qui trahissent avec humour la v\u00e9ritable raison pour laquelle chacun des convives a opt\u00e9 pour sa bouteille lors des festivit\u00e9s de fin d\u2019ann\u00e9e.\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Qu\u2019il s\u2019agisse d\u2019un <i>Ch\u00e2teau Pour P\u00e9ter De La Broue<\/i>, d\u2019un <i>Cava Toute Couler \u00c0 Terre<\/i> ou encore d\u2019une <i>Cuv\u00e9e Cheapette Mais \u00c7a M\u2019Emp\u00eachera Pas De Crier Champagne<\/i>, chacun d\u2019entre nous se reconna\u00eet un peu dans les comportements qui sont d\u00e9peints.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Q3jl1-hyEm4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p9\"><span class=\"s1\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p9\"><span class=\"s1\">Annonceur\u00a0:\u00a0SAQ &#8211; Sandrine Bourlet, Ariane DeWarren, Nevine Baracat, Nancy Fortin, Annie L\u00e9vesque<\/span><\/li>\n<li class=\"p9\"><span class=\"s1\">Agence\u00a0: Cossette<\/span><\/li>\n<li class=\"p9\"><span class=\"s1\">Strat\u00e9gie : Michel-Alex Lessard<\/span><\/li>\n<li class=\"p9\"><span class=\"s1\">Cr\u00e9ation : Genevi\u00e8ve Duquette, Martin Bouchard, Pascal Gagnon, Philippe Leblanc, Anne-Claude Ch\u00e9nier, Ariane Gagn\u00e9\u00a0<\/span><\/li>\n<li class=\"p9\"><span class=\"s1\">Produit : Marie-Claude Lachance, Rachel Demers, Camille Girard-Roy<\/span><\/li>\n<li class=\"p9\"><span class=\"s1\">Agence m\u00e9dia\u00a0: Cossette M\u00e9dia<\/span><\/li>\n<li class=\"p9\"><span class=\"s1\">M\u00e9dia : Am\u00e9lie Lemieux, H\u00e9l\u00e8ne Gingras, Marjolaine Dubreuil<\/span><\/li>\n<li class=\"p9\"><span class=\"s1\">Maison de production : Gorditos<\/span><\/li>\n<li class=\"p9\"><span class=\"s1\">R\u00e9alisation : Louis-Philippe Eno<\/span><\/li>\n<li class=\"p9\"><span class=\"s1\">Post-Production : Cossette Septi\u00e8me\u00a0<\/span><\/li>\n<li class=\"p9\"><span class=\"s1\">Son : Studio Lamajeure<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72068\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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de la nouvelle plateforme de communication de la SAQ qui vise \u00e0 promouvoir toutes les facettes du programme Inspire, le spot met l\u2019accent sur les \u00e9tiquettes qui trahissent avec humour la v\u00e9ritable raison pour laquelle chacun des convives a opt\u00e9 pour sa bouteille lors des festivit\u00e9s de fin d\u2019ann\u00e9e.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72068\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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