{"id":72077,"date":"2020-01-10T08:26:25","date_gmt":"2020-01-10T13:26:25","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=72077"},"modified":"2020-01-13T09:37:08","modified_gmt":"2020-01-13T14:37:08","slug":"lassociation-des-concessionnaires-toyota-du-quebec-offre-une-parodie-du-sapin-a-des-boules-lors-du-bye-bye","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lassociation-des-concessionnaires-toyota-du-quebec-offre-une-parodie-du-sapin-a-des-boules-lors-du-bye-bye\/","title":{"rendered":"L&rsquo;Association des concessionnaires Toyota du Qu\u00e9bec offre une parodie du sapin a des boules lors du Bye Bye"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-72078 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/toyota-300x149.png\" alt=\"\" width=\"632\" height=\"314\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/toyota-300x149.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/toyota-768x381.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/toyota.png 885w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 10px;\">10 janvier 2020<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">L&rsquo;Association des concessionnaires Toyota du Qu\u00e9bec a profit\u00e9 <\/span><span class=\"s2\">du rendez-vous t\u00e9l\u00e9visuel<\/span> <span class=\"s1\">du <i>Bye Bye 2019<\/i> pour rappeler que la Prius Prime peut \u00eatre recharg\u00e9e dans une prise de 120 V. Le message se veut une parodie du film culte du temps des F\u00eates <i>Le sapin a des boules<\/i>, qui a c\u00e9l\u00e9br\u00e9 ses 30 ans en 2019.<\/span><\/strong><\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Plusieurs personnes croient \u00e0 tort qu&rsquo;il faut faire installer une borne d\u00e9di\u00e9e pour recharger un v\u00e9hicule hybride branchable. La proposition de l&rsquo;agence venait r\u00e9pondre intelligemment \u00e0 cet enjeu tout en \u00e9voquant un grand classique du temps des F\u00eates. C\u2019\u00e9tait, pour nous, le concept parfait pour un <i>Bye Bye<\/i> \u00bb, mentionne Beno\u00eet Tougas, pr\u00e9sident de l\u2019association.<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p4\"><span class=\"s1\" style=\"font-size: 16px;\">Toyota est une pionni\u00e8re dans l&rsquo;\u00e9lectrification des v\u00e9hicules. Pour l&rsquo;instant, le geste de brancher son v\u00e9hicule lorsqu\u2019on arrive \u00e0 destination peut para\u00eetre curieux, mais il fera t\u00f4t au tard partie de la routine de la majorit\u00e9 des automobilistes. Pour nous, faire un lien entre cette nouvelle r\u00e9alit\u00e9 et une sc\u00e8ne ancr\u00e9e dans la tradition des F\u00eates cr\u00e9ait une publicit\u00e9 m\u00e9morable et pertinente pour la marque \u00bb, explique Mathieu Roy, concepteur-r\u00e9dacteur chez The Showroom, l&rsquo;agence de publicit\u00e9 de l&rsquo;Association des concessionnaires Toyota du Qu\u00e9bec.<\/span><\/p>\n<\/blockquote>\n<p class=\"p5\"><span class=\"s1\">Le message a \u00e9t\u00e9 diffus\u00e9 lors du <i>Bye Bye 2019<\/i> et peut \u00eatre visionn\u00e9 actuellement sur la plateforme web ICI <a href=\"http:\/\/tou.tv\/\"><span class=\"s4\">TOU.TV<\/span><\/a>.<\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">\u00a0<a href=\"https:\/\/www.facebook.com\/watch\/?v=445871409424634\" target=\"_blank\" rel=\"noopener\">Voir la vid\u00e9o ici<\/a>.<\/span><\/p>\n<p class=\"p6\"><span class=\"s1\"><b>Cr\u00e9dits :<\/b><\/span><\/p>\n<ul>\n<li class=\"p6\"><span class=\"s1\">Annonceur : Association des concessionnaires Toyota du Qu\u00e9bec \u2013 Beno\u00eet Tougas<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Agence : The Showroom<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Direction de cr\u00e9ation : Travis Shorrock, Chantal Gobeil<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Cr\u00e9ation : Mathieu Roy, Jean-Nicolas Duval, Isabelle Neault, Gabriel Allaire, Romain Joveneau <\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Strat\u00e9gie : Amine Rais, Lucas Merlino<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Conseil : Isabelle Beauchemin, Am\u00e9lie Trudelle, Andr\u00e9e-Anne Martel, Katherine Boivin<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">M\u00e9dia : The Showroom \u2013 Alia Abouzeid, Karolanne Th\u00e9roux, Alix Boivin, Sarah Groussin<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Production agence : Maude-Marie Salin de l\u2019\u00c9toile<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Production : Soma<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Productrice : Genevi\u00e8ve Cabana-Proulx<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">R\u00e9alisation : Ricardo Trogi<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">DOP : Jonathan Decoste<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Montage : Hubert Hayaud<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Colorisation et online : Rodeo FX \u2013 Nicolas Laprise Pellicelli<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Son : Audio Z<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Design sonore et mix : R\u00e9my Sealy<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72077\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lassociation-des-concessionnaires-toyota-du-quebec-offre-une-parodie-du-sapin-a-des-boules-lors-du-bye-bye\/\"  data-item_title=\"L&#039;Association des concessionnaires Toyota du Qu\u00e9bec offre une parodie du sapin a des boules lors du Bye Bye\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/toyota.png\"  data-item_date=\"2020-01-10T08:26:25-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;Association des concessionnaires Toyota du Qu\u00e9bec a profit\u00e9 du rendez-vous t\u00e9l\u00e9visuel du Bye Bye 2019 pour rappeler que la Prius Prime peut \u00eatre recharg\u00e9e dans une prise de 120 V. Le message se veut une parodie du film culte du temps des F\u00eates Le sapin a des boules, qui a c\u00e9l\u00e9br\u00e9 ses 30 ans en 2019.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72077\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lassociation-des-concessionnaires-toyota-du-quebec-offre-une-parodie-du-sapin-a-des-boules-lors-du-bye-bye\/\"  data-item_title=\"L&#039;Association des concessionnaires Toyota du Qu\u00e9bec offre une parodie du sapin a des boules lors du Bye Bye\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/toyota.png\"  data-item_date=\"2020-01-10T08:26:25-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":72078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,186,1040,246],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72077"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=72077"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72077\/revisions"}],"predecessor-version":[{"id":72097,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72077\/revisions\/72097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/72078"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=72077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=72077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=72077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}