{"id":72133,"date":"2020-01-13T12:20:16","date_gmt":"2020-01-13T17:20:16","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=72133"},"modified":"2020-01-13T15:56:26","modified_gmt":"2020-01-13T20:56:26","slug":"camden-lance-ses-propres-filtres-instagram-en-realite-augmentee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-lance-ses-propres-filtres-instagram-en-realite-augmentee\/","title":{"rendered":"Camden lance ses propres filtres Instagram en r\u00e9alit\u00e9 augment\u00e9e"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-72134 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/camden-filtre-300x154.png\" alt=\"\" width=\"680\" height=\"349\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/camden-filtre-300x154.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/camden-filtre-768x393.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/camden-filtre-1024x524.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/camden-filtre.png 1414w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 10px;\">13 janvier 2019<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Les filtres en r\u00e9alit\u00e9 augment\u00e9e (lens) d\u2019Instagram et Facebook fleurissent dans les stories des utilisateurs depuis que le r\u00e9seau leur a offert la possibilit\u00e9 de cr\u00e9er les leurs. Ils rivalisent de cr\u00e9ativit\u00e9 et de talent pour proposer de nouvelles animations. Une nouvelle distraction pour certains, et une v\u00e9ritable opportunit\u00e9 pour d\u2019autres.\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">En effet, les marques ont rapidement compris le pouvoir de ce nouvel outil. Ce nouveau champ d&rsquo;expression\u00a0leur permet d&rsquo;entrer en relation directe avec le consommateur.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">La popularit\u00e9 des filtres permet un relai de l&rsquo;information aussi rapide qu&rsquo;efficace gr\u00e2ce \u00e0 un contenu 15 fois plus engageant que le contenu traditionnel. Ils permettent aux marques de d\u00e9cliner leur storytelling et d\u2019enregistrer des abonnements suppl\u00e9mentaires (jusqu\u2019\u00e0 +200% ). Un atout de taille pour les entreprises qui recherchent toujours plus d\u2019engagement.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/m2U2HC91JGg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\"><span class=\"s1\">Certaines entreprises ont saut\u00e9 sur l&rsquo;occasion pour r\u00e9affirmer leur avant-gardisme comme Gucci, Adidas ou Off-White, tandis que d&rsquo;autres l&rsquo;utilisent de fa\u00e7on plus pragmatique, comme le LOU Rugby et son filtre \u00ab maquillage de match \u00bb \u00e0 destination de ses supporters.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><a href=\"https:\/\/isarta.com\/infos\/tag\/camden\/\" target=\"_blank\" rel=\"noopener\">Camden<\/a> a d\u00e9velopp\u00e9 son savoir-faire en interne afin de pouvoir lancer ses propres filtres et propose aujourd&rsquo;hui son expertise et sa cr\u00e9ativit\u00e9 \u00e0 ses clients pour offrir un outil unique, aussi pertinent qu\u2019actuel.<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72133\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-lance-ses-propres-filtres-instagram-en-realite-augmentee\/\"  data-item_title=\"Camden lance ses propres filtres Instagram en r\u00e9alit\u00e9 augment\u00e9e\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/camden-filtre-1024x524.png\"  data-item_date=\"2020-01-13T12:20:16-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les filtres en r\u00e9alit\u00e9 augment\u00e9e (lens) d\u2019Instagram et Facebook fleurissent dans les stories des utilisateurs depuis que le r\u00e9seau leur a offert la possibilit\u00e9 de cr\u00e9er les leurs. Ils rivalisent de cr\u00e9ativit\u00e9 et de talent pour proposer de nouvelles animations. Une nouvelle distraction pour certains, et une v\u00e9ritable opportunit\u00e9 pour d\u2019autres.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72133\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-lance-ses-propres-filtres-instagram-en-realite-augmentee\/\"  data-item_title=\"Camden lance ses propres filtres Instagram en r\u00e9alit\u00e9 augment\u00e9e\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/camden-filtre-1024x524.png\"  data-item_date=\"2020-01-13T12:20:16-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":72134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,117],"tags":[442,186,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72133"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=72133"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72133\/revisions"}],"predecessor-version":[{"id":72136,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72133\/revisions\/72136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/72134"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=72133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=72133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=72133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}