{"id":72141,"date":"2020-01-13T15:38:22","date_gmt":"2020-01-13T20:38:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=72141"},"modified":"2020-01-13T15:38:32","modified_gmt":"2020-01-13T20:38:32","slug":"air-transat-et-sid-lee-lancent-loperation-urgence-vacances-avec-des-videos-irreverencieuses","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/air-transat-et-sid-lee-lancent-loperation-urgence-vacances-avec-des-videos-irreverencieuses\/","title":{"rendered":"Air Transat et Sid Lee lancent l&rsquo;op\u00e9ration \u00ab\u00a0Urgence vacances\u00a0\u00bb avec des vid\u00e9os irr\u00e9v\u00e9rencieuses"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-72142 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/urgence-vacances-transat-300x153.png\" alt=\"\" width=\"657\" height=\"335\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/urgence-vacances-transat-300x153.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/urgence-vacances-transat-768x392.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/urgence-vacances-transat.png 833w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 12px;\">13 janvier 2020<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Air Transat lance aujourd\u2019hui sa campagne Urgence vacances. Cette offensive publicitaire au ton moqueur, rattach\u00e9e \u00e0 une promotion exclusive, vise \u00e0 r\u00e9it\u00e9rer aux Canadiens qu\u2019il est important de prendre des vacances.<\/span><\/strong><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Chaque ann\u00e9e, des millions de jours de vacances se perdent au Canada. En effet, un sondage men\u00e9 aupr\u00e8s de membres canadiens du Forum Angus Reid en ligne indique que, parmi les travailleurs qui ont des vacances, 47\u00a0% des Ontariens et 27\u00a0% des Qu\u00e9b\u00e9cois ne prennent pas tous les jours auxquels ils ont droit. Selon Air Transat, les vacances sont beaucoup trop importantes pour y renoncer.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/95ZXfsp8drU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<blockquote>\n<p class=\"p5\"><span class=\"s1\" style=\"font-size: 16px;\">Air Transat se veut le champion des vacances, rappelant au grand public que les vacances devraient \u00eatre un droit, et non un privil\u00e8ge \u00bb, indique Genevi\u00e8ve LeBrun, vice-pr\u00e9sidente marketing chez Air Transat. \u00ab Notre nouvelle campagne est dr\u00f4le et divertissante, mais le message au c\u0153ur de celle-ci demeure s\u00e9rieux : tout le monde m\u00e9rite des vacances. \u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">La campagne, cr\u00e9\u00e9e en collaboration avec l\u2019agence Sid Lee, comprend une s\u00e9rie de vid\u00e9os de style reportage dans la rue en anglais et en fran\u00e7ais, mettant respectivement en vedette les com\u00e9diens Abdul Butt (<i>This Hour Has 22 Minutes<\/i>) et Pascal Cameron. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Micro \u00e0 la main, ceux-ci interpellent les passants qui semblent avoir le plus besoin de vacances. Ces minifilms irr\u00e9v\u00e9rencieux ont \u00e9t\u00e9 r\u00e9alis\u00e9s par Romeo et Fils, avec l\u2019\u0153il avis\u00e9 de William Fradette derri\u00e8re la cam\u00e9ra.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\"><b>\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/g-ffFXMg_mE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/b><\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Cette campagne multiplateforme originale propose \u00e9galement des exp\u00e9riences interactives con\u00e7ues sp\u00e9cialement pour Instagram et Facebook, lesquelles donnent l\u2019impression aux utilisateurs d\u2019\u00eatre \u00e0 la plage.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Des affiches ext\u00e9rieures posent des questions semi-s\u00e9rieuses aux passants pour les aider \u00e0 prendre conscience qu\u2019ils ont peut-\u00eatre urgemment besoin de vacances. Dans les journaux, des publicit\u00e9s cibl\u00e9es demandent aux lecteurs si leurs habitudes les am\u00e8nent \u00e0 n\u00e9gliger leur besoin de vacances.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FAirTransatCanada%2Fposts%2F3244923568855557&amp;width=500\" width=\"500\" height=\"454\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p class=\"p5\"><span class=\"s1\">\u00c0 la radio, Air Transat pose des questions difficiles aux gens le plus en manque de vacances. Enfin, des banni\u00e8res Web incitent tous les internautes \u00e0 d\u00e9connecter du quotidien et \u00e0 partir l\u00e0 o\u00f9 il fait chaud.\u00a0<\/span><span class=\"s1\">La promotion offre jusqu\u2019\u00e0 1 000 $ de rabais par couple sur les forfaits Sud.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Clients\u00a0: Genevi\u00e8ve LeBrun, Guy Bourgeois, Val\u00e9rie Martin<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Agence\u00a0: Sid Lee<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Directeur de cr\u00e9ation : Brian Gill<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">\u00c9quipe de cr\u00e9ation : Andrew Lord, Jean-Christian Bizier, \u00c9tienne Goulet<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Service\u2011conseil: Fran\u00e7ois Forget, Ariane Poitras, Camille Joly<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Strat\u00e9gie\u00a0: \u00c9lisabeth Jamot, Carla Mavaddat<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">M\u00e9dia\u00a0: Sid Lee M\u00e9dia \u2013 Val\u00e9rie Beauchesne, Nicolas Gagnon<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Production Sid Lee Studio : Marie-Pier Lavoie-Sigouin, Marie-Claude Francoeur <\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">R\u00e9alisation : Romeo &amp; Fils \/ William Fradette<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Producteur : Romeo &amp; Fils \/ Fr\u00e9d\u00e9rick Quintal, France-Aimy Tremblay<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Montage : Benoit Marcoux, Paul Bergeron<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">M\u00e9dias sociaux : Nicolas Naulevade, Laurent Tremblay<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Colorisation \/ post-production: Outpost<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Audio : La Majeure \/ Mathieu Morin<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72141\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/air-transat-et-sid-lee-lancent-loperation-urgence-vacances-avec-des-videos-irreverencieuses\/\"  data-item_title=\"Air Transat et Sid Lee lancent l&#039;op\u00e9ration &quot;Urgence vacances&quot; avec des vid\u00e9os irr\u00e9v\u00e9rencieuses\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/urgence-vacances-transat.png\"  data-item_date=\"2020-01-13T15:38:22-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Air Transat lance aujourd\u2019hui sa campagne Urgence vacances. Cette offensive publicitaire au ton moqueur, rattach\u00e9e \u00e0 une promotion exclusive, vise \u00e0 r\u00e9it\u00e9rer aux Canadiens qu\u2019il est important de prendre des vacances.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72141\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/air-transat-et-sid-lee-lancent-loperation-urgence-vacances-avec-des-videos-irreverencieuses\/\"  data-item_title=\"Air Transat et Sid Lee lancent l&#039;op\u00e9ration &quot;Urgence vacances&quot; avec des vid\u00e9os irr\u00e9v\u00e9rencieuses\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/urgence-vacances-transat.png\"  data-item_date=\"2020-01-13T15:38:22-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":72142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[459,229,186,233,1176,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72141"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=72141"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72141\/revisions"}],"predecessor-version":[{"id":72143,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72141\/revisions\/72143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/72142"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=72141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=72141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=72141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}