{"id":72380,"date":"2020-01-20T16:26:05","date_gmt":"2020-01-20T21:26:05","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=72380"},"modified":"2020-01-21T12:20:29","modified_gmt":"2020-01-21T17:20:29","slug":"une-campagne-coloree-avec-clodine-desrocher-signee-mobux-pour-le-lancement-de-twiggzy","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-campagne-coloree-avec-clodine-desrocher-signee-mobux-pour-le-lancement-de-twiggzy\/","title":{"rendered":"Une campagne color\u00e9e avec Clodine Desrochers sign\u00e9e MOBUX pour le lancement de Twiggzy"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-72384 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/mobux-derocher-300x264.png\" alt=\"\" width=\"423\" height=\"372\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/mobux-derocher-300x264.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/mobux-derocher.png 690w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">20 janvier 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>En 2019, Twiggzy, une jeune entreprise en de\u0301marrage, a mandate\u0301 l\u2019agence MOBUX pour cre\u0301er la campagne de lancement de sa plateforme. Elle se devait d\u2019e\u0302tre vivante, colore\u0301e et fide\u0300le a\u0300 ses valeurs, en plus d\u2019e\u0302tre capable de rejoindre un large public.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous sommes excessivement heureux d\u2019avoir travaille\u0301 avec MOBUX pour notre campagne publicitaire, affirme Me\u0301lanie Boudreault, pre\u0301sidente et fondatrice de Twiggzy. Comme notre boutique est 100% nume\u0301rique, nous voulions travailler avec des experts du domaine pour la lancer. Cette campagne refle\u0300te nos valeurs, pre\u0301sente magnifiquement le service offert et permet de de\u0301voiler le site web en grand. \u00bb<\/span><\/p><\/blockquote>\n<p>Afin de mettre en valeur la nouvelle marque e\u0301cologique et pour bien appuyer la campagne, MOBUX a mise\u0301 sur la vide\u0301o, des visuels moteurs forts et sur un visage bien connu des Que\u0301be\u0301coises et des Que\u0301be\u0301cois et de\u0301ja\u0300 partenaire Twiggzy, Clodine Desrochers.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-72383 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/twiggzy_facebok_banner-300x111.jpg\" alt=\"\" width=\"408\" height=\"151\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/twiggzy_facebok_banner-300x111.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/twiggzy_facebok_banner-768x284.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/twiggzy_facebok_banner.jpg 851w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/p>\n<p>Cette dernie\u0300re devient la porte-parole de la boutique en ligne dans une se\u0301rie de courtes vide\u0301os sympathiques. Ces vide\u0301os pre\u0301sentent comment Twiggzy est un moyen simple et efficace de de\u0301velopper des habitudes e\u0301cologiques et de faire tourner l\u2019e\u0301conomie d\u2019ici.<\/p>\n<p>Cre\u0301er de la publicite\u0301 pour une marque en de\u0301marrage est un terrain de jeu motivant et excitant, selon Alex Demers-Enright, directeur de cre\u0301ation chez MOBUX.<\/p>\n<\/div>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/386078628?title=0&amp;amp;byline=0\" width=\"640\" height=\"640\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Il e\u0301tait important pour nous de ne pas sonner moralisateur. Nous tenions simplement a\u0300 de\u0301montrer qu\u2019il est facile d\u2019aider la plane\u0300te en utilisant Twiggzy. De plus, en utilisant une touche d\u2019humour et en pre\u0301sentant la plateforme comme e\u0301tant simple, pratique et e\u0301cologique, \u201cC\u2019est toute\u201d, Clodine Desrochers repre\u0301sente parfaite l\u2019esprit derrie\u0300re Twiggzy. \u00bb<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\" wp-image-72382 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/IJ_01682_Melanie_Visuel-300x168.jpg\" alt=\"\" width=\"405\" height=\"227\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/IJ_01682_Melanie_Visuel-300x168.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/IJ_01682_Melanie_Visuel-768x430.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/IJ_01682_Melanie_Visuel-1024x574.jpg 1024w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72380\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-campagne-coloree-avec-clodine-desrocher-signee-mobux-pour-le-lancement-de-twiggzy\/\"  data-item_title=\"Une campagne color\u00e9e avec Clodine Desrochers sign\u00e9e MOBUX pour le lancement de Twiggzy\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/mobux-derocher.png\"  data-item_date=\"2020-01-20T16:26:05-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En 2019, Twiggzy, une jeune entreprise en de\u0301marrage, a mandate\u0301 l\u2019agence MOBUX pour cre\u0301er la campagne de lancement de sa plateforme. Elle se devait d\u2019e\u0302tre vivante, colore\u0301e et fide\u0300le a\u0300 ses valeurs, en plus d\u2019e\u0302tre capable de rejoindre un large public.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72380\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-campagne-coloree-avec-clodine-desrocher-signee-mobux-pour-le-lancement-de-twiggzy\/\"  data-item_title=\"Une campagne color\u00e9e avec Clodine Desrochers sign\u00e9e MOBUX pour le lancement de Twiggzy\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/mobux-derocher.png\"  data-item_date=\"2020-01-20T16:26:05-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":72384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1041],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72380"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=72380"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72380\/revisions"}],"predecessor-version":[{"id":72411,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/72380\/revisions\/72411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/72384"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=72380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=72380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=72380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}