{"id":72446,"date":"2020-01-21T15:49:01","date_gmt":"2020-01-21T20:49:01","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=72446"},"modified":"2020-01-21T15:49:01","modified_gmt":"2020-01-21T20:49:01","slug":"luc-arbour-bleublancrouge-nouveau-vice-president-marketing-du-groupe-park-avenue","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/luc-arbour-bleublancrouge-nouveau-vice-president-marketing-du-groupe-park-avenue\/","title":{"rendered":"Luc Arbour (BleuBlancRouge), nouveau Vice-Pr\u00e9sident Marketing du Groupe Park Avenue"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"size-medium wp-image-72447 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Luc-arbour-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Luc-arbour-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Luc-arbour-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Luc-arbour.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 10px; color: #999999;\">21 janvier 2020<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><strong><span class=\"s1\">Gestionnaire marketing ayant une exp\u00e9rience consid\u00e9rable en strat\u00e9gie marketing, en gestion de marque, en gestion de commandites, en lancement de nouveaux produits, en publicit\u00e9 et en m\u00e9dias traditionnels et sociaux, Luc Arbour cumule pr\u00e8s de 30 ans d\u2019exp\u00e9rience acquise autant en entreprise qu\u2019en agence (BleuBlancRouge, Soci\u00e9t\u00e9 des casinos du Qu\u00e9bec, Labatt, etc.).<\/span><\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Il a, entre autres, pilot\u00e9 chez Bleublancrouge le compte de l\u2019Association des concessionnaires Toyota du Qu\u00e9bec pendant sept ans.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Ayant une capacit\u00e9 \u00e9lev\u00e9e en mati\u00e8re d&rsquo;analyse et de compr\u00e9hension des enjeux d&rsquo;affaires, l\u2019ajout de Luc dans notre \u00e9quipe est un atout incomparable pour \u00eatre \u00e0 l\u2019avant-garde dans notre industrie qui est disons-le, tr\u00e8s mouvement\u00e9e,\u00bb indique Norman John H\u00e9bert, Vice-Pr\u00e9sident et Chef de l\u2019exp\u00e9rience client au Groupe Park Avenue.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Rappelons qu\u2019en janvier 2019, Bleublancrouge, Glassroom et Tact Intelligence-conseil se sont partag\u00e9s le mandat de red\u00e9finir le positionnement de Groupe Park Avenue (GPA) et de ce qui les distingue des autres.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Suite \u00e0 ce changement de ton, Luc Arbour a \u00e9t\u00e9 consultant en impartition temps plein de BleuBlancRouge. Tout au long de l\u2019ann\u00e9e, il a travaill\u00e9 en synergie avec l\u2019\u00e9quipe de GPA afin de d\u00e9velopper, r\u00e9organiser et dynamiser la structure marketing. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Depuis la nouvelle ann\u00e9e, il chapeaute donc l\u2019\u00e9quipe marketing qui comprend aussi les secteurs du web, de l\u2019\u00e9v\u00e9nementiel et des communications.<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72446\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  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data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gestionnaire marketing ayant une exp\u00e9rience consid\u00e9rable en strat\u00e9gie marketing, en gestion de marque, en gestion de commandites, en lancement de nouveaux produits, en publicit\u00e9 et en m\u00e9dias traditionnels et sociaux, Luc Arbour cumule pr\u00e8s de 30 ans d\u2019exp\u00e9rience acquise autant en entreprise qu\u2019en agence (BleuBlancRouge, Soci\u00e9t\u00e9 des casinos du Qu\u00e9bec, Labatt, etc.).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72446\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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