{"id":72808,"date":"2020-01-30T13:34:26","date_gmt":"2020-01-30T18:34:26","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=72808"},"modified":"2020-02-03T09:31:13","modified_gmt":"2020-02-03T14:31:13","slug":"mondou-sillustre-a-linternational-avec-dyade","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/mondou-sillustre-a-linternational-avec-dyade\/","title":{"rendered":"Vetdiet s\u2019illustre \u00e0 l\u2019international avec Dyade"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-72810\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-3-300x200.jpg\" alt=\"\" width=\"522\" height=\"348\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-3-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-3-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-3-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-3-272x182.jpg 272w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">30 janvier 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Dans le cadre de son 20<sup>e<\/sup> anniversaire, Vetdiet avait fait appel \u00e0 Dyade pour guider l\u2019\u00e9volution des emballages de sa marque exclusive et la positionner vers une perc\u00e9e du march\u00e9 am\u00e9ricain. Aujourd\u2019hui, le d\u00e9taillant qu\u00e9b\u00e9cois de produits pour animaux jouit d\u2019une pr\u00e9sence dans plus de 200 points de vente aux \u00c9tats-Unis et projette d\u2019accro\u00eetre sa port\u00e9e \u00e0 l\u2019international.<\/strong><\/span><\/p>\n<p>En accompagnant Vetdiet \u00e0 chacune des \u00e9tapes de la refonte et en cernant les enjeux commerciaux li\u00e9s \u00e0 son entr\u00e9e sur le march\u00e9 am\u00e9ricain, Dyade a grandement facilit\u00e9 la transition de la marque.<\/p>\n<p>Parall\u00e8lement aux visuels noir et blanc des emballages, qui refl\u00e8tent le caract\u00e8re <em>premium<\/em> de la marque Vetdiet, Dyade a opt\u00e9 pour un traitement photographique unique des ingr\u00e9dients afin de mettre de l\u2019avant leur fra\u00eecheur et leurs bienfaits.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-72809\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-1-300x200.jpg\" alt=\"\" width=\"591\" height=\"394\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-1-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-1-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-1-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-1-272x182.jpg 272w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/p>\n<p>L\u2019ajout de renseignements nutritionnels exhaustifs et d\u2019un sceau d\u2019approbation d\u2019experts contribue aussi \u00e0 informer clairement les consommateurs am\u00e9ricains sur les caract\u00e9ristiques des aliments et leurs valeurs nutritives. S\u2019inscrivant dans la refonte, ce traitement visuel a permis \u00e0 Vetdiet de s\u2019imposer comme une marque incontournable chez nos voisins du Sud et de confirmer le potentiel international de ses produits.<\/p>\n<p>En travaillant en \u00e9troite collaboration pour la refonte, Dyade et Vetdiet ont d\u00e9montr\u00e9 qu\u2019il est possible de propulser une marque bien \u00e9tablie au-del\u00e0 de nos fronti\u00e8res. Comme en t\u00e9moigne le succ\u00e8s grandissant de Vetdiet aux \u00c9tats-Unis, la transition de l\u2019image de marque constitue une mesure essentielle pour toute entreprise souhaitant conqu\u00e9rir de nouveaux march\u00e9s.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-72811\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-4-300x300.jpg\" alt=\"\" width=\"466\" height=\"466\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-4-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-4-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-4-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-4-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/Vetdiet-Dyade-4.jpg 2000w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Cr\u00e9dits<\/strong><\/span><\/p>\n<ul>\n<li><strong>Client\u00a0<\/strong>: Vetdiet<\/li>\n<li><strong>Agence\u00a0<\/strong>: Dyade<\/li>\n<li><strong>Service-conseil<\/strong>\u00a0: R\u00e9jean Leblanc, Marie Annick Dell\u2019Aniello<\/li>\n<li><strong>Direction de cr\u00e9ation\u00a0<\/strong>: Audrey Constant<\/li>\n<li><strong>Direction artistique<\/strong>\u00a0: Cecilia Salado, Krystina Kouros<\/li>\n<li><strong>Production<\/strong>\u00a0: Benoit Saint-Jean<\/li>\n<li><strong>Photographie<\/strong>\u00a0: Alain Sirois<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72808\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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