{"id":72846,"date":"2020-02-03T07:39:19","date_gmt":"2020-02-03T12:39:19","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=72846"},"modified":"2020-01-31T16:44:37","modified_gmt":"2020-01-31T21:44:37","slug":"tink-signe-les-premiers-podcasts-de-brunet-une-premiere-dans-lunivers-de-la-pharmacie-au-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tink-signe-les-premiers-podcasts-de-brunet-une-premiere-dans-lunivers-de-la-pharmacie-au-quebec\/","title":{"rendered":"Tink signe les premiers podcasts de Brunet, une premi\u00e8re dans l\u2019univers de la pharmacie au Qu\u00e9bec"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-72847\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/annie-soleil-300x156.jpg\" alt=\"\" width=\"550\" height=\"286\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/annie-soleil-300x156.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/annie-soleil-768x400.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/01\/annie-soleil.jpg 800w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">30 janvier 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Brunet vient de mettre en ligne ses tous premiers podcasts, intitul\u00e9s \u00ab MaSant\u00e9 sans tabous \u00bb, les premiers balados dans l\u2019univers de la pharmacie au Qu\u00e9bec.<\/strong><\/span><\/p>\n<p>L\u2019id\u00e9e derri\u00e8re cette initiative? Cr\u00e9er du contenu informatif, mais avant tout, communiquer avec le grand public sur l\u2019importance et l\u2019\u00e9tendue du r\u00f4le de pharmacien.<\/p>\n<p>Une premi\u00e8re \u00e9galement pour Tink qui a pris en charge la strat\u00e9gie de contenu des \u00e9pisodes, la coordination des enregistrements et le d\u00e9veloppement de l\u2019image de marque des nouveaux podcasts.<\/p>\n<p>Ces balados mettent en sc\u00e8ne des discussions chaleureuses et sans filtres durant lesquelles Annie-Soleil Proteau, animatrice TV et radio, donne la parole \u00e0 plusieurs pharmaciens propri\u00e9taires affili\u00e9s \u00e0 Brunet. Diverses th\u00e9matiques autour de la sant\u00e9 y sont abord\u00e9s, telles que la cessation tabagique et le vapotage, la dysfonction sexuelle, les maladies g\u00eanantes, l\u2019insomnie, le cannabis, les allergies saisonni\u00e8res etc.<\/p>\n<p>Les podcasts seront diffus\u00e9s toutes les deux semaines <a href=\"https:\/\/www.brunet.ca\/sante\/balados\/masante-sans-tabous\/\" target=\"_blank\" rel=\"noopener\">sur le site web de Brunet<\/a>, mais \u00e9galement sur diff\u00e9rentes plateformes telles que Spotify, Apple podcasts et Google podcasts.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Cette d\u00e9marche permet non seulement \u00e0 Brunet d\u2019affirmer sa volont\u00e9 de devenir le service de premi\u00e8re ligne pour ses clients, mais aussi de repositionner la marque autour de l\u2019expertise de ses pharmaciens et de la relation pharmacien-client, \u00bb indique V\u00e9ronique Simard, Directrice marketing (Brunet).<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">Le fait d\u2019\u00eatre une premi\u00e8re \u00e0 la fois pour Tink et pour Brunet a soulev\u00e9 l\u2019enthousiasme de toute l\u2019\u00e9quipe! La baladodiffusion s\u2019est av\u00e9r\u00e9e \u00eatre un canal de communication de choix pour supporter la strat\u00e9gie globale de la marque gr\u00e2ce au c\u00f4t\u00e9 humain et empathique des discussions entre l\u2019animatrice et les pharmaciens, \u00bb ajoute Marie-Anne Larochelle, Strat\u00e8ge de contenu num\u00e9rique (Tink)<\/span><\/p><\/blockquote>\n<p><strong>Cr\u00e9dits\u00a0:<\/strong><\/p>\n<p>Clients\u00a0: Brunet<\/p>\n<ul>\n<li>V\u00e9ronique Simard &#8211; Directrice marketing<\/li>\n<li>Jacques Blanchet &#8211; Superviseur marketing<\/li>\n<li>Julien Beauregard &#8211; Coordonnateur marketing<\/li>\n<\/ul>\n<p>Animation<\/p>\n<ul>\n<li>Annie-Soleil Proteau<\/li>\n<\/ul>\n<p>Agence\u00a0: Tink<\/p>\n<ul>\n<li>Diane Gosselin, directrice artistique<\/li>\n<li>Josianne Boss\u00e9, designer web<\/li>\n<li>Tamara Maggio, charg\u00e9e de projet<\/li>\n<li>Nadia Roca, directrice service conseils<\/li>\n<li>Martin Proteau, directeur strat\u00e9gie num\u00e9rique, exp\u00e9rience et intelligence client<\/li>\n<li>Denis Martel, collaborateur sp\u00e9cial, strat\u00e9gie et r\u00e9alisation<\/li>\n<li>Marie-Anne Larochelle, strat\u00e8ge de contenu<\/li>\n<li>Mathilde Mercier, conseill\u00e8re en gestion \u00e9ditoriale<\/li>\n<li>Malika Mdahoma, conseill\u00e8re SEO<\/li>\n<li>Vincent Prince Guay, conseiller en cyberm\u00e9trie<\/li>\n<\/ul>\n<p>Production audio, montage, h\u00e9bergement et diffusion<\/p>\n<ul>\n<li>QUB \u2013 \u00c9tienne Roy, directeur plateformes et contenus<\/li>\n<li>QUB \u2013 Bastien Gagnon-Lafrance, chef r\u00e9alisateur<\/li>\n<\/ul>\n<p>Promotion<\/p>\n<ul>\n<li>TUX \u2013 Barbara Caselli, partenaire client<\/li>\n<li>Touch\u00e9! \u2013 Audrey Lachance, strat\u00e8ge m\u00e9dia 360<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_72846\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  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