{"id":73007,"date":"2020-02-10T12:25:43","date_gmt":"2020-02-10T17:25:43","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73007"},"modified":"2020-02-12T11:56:48","modified_gmt":"2020-02-12T16:56:48","slug":"pour-ses-50-ans-loto-quebec-fait-revenir-a-lantenne-le-bertrand-derome-de-1970","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pour-ses-50-ans-loto-quebec-fait-revenir-a-lantenne-le-bertrand-derome-de-1970\/","title":{"rendered":"Pour ses 50 ans, Loto-Qu\u00e9bec fait revenir \u00e0 l&rsquo;antenne le Bertrand Derome&#8230; de 1970 gr\u00e2ce \u00e0 l&rsquo;hypertrucage"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-73008 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/SidLee_LQ_Bernard_Derome_1970-300x166.jpg\" alt=\"\" width=\"528\" height=\"292\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/SidLee_LQ_Bernard_Derome_1970-300x166.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/SidLee_LQ_Bernard_Derome_1970-768x424.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/SidLee_LQ_Bernard_Derome_1970-1024x566.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/SidLee_LQ_Bernard_Derome_1970.jpg 1794w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">6 fe\u0301vrier 2019<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Il y a 10 jours, Loto-Que\u0301bec lanc\u0327ait une campagne pour annoncer le retour de sa toute premie\u0300re loterie, la Loterie Mensuelle, et celle-ci avait un porte-parole bien spe\u0301cial : Bernard Derome de 1970. Le message en a mystifie\u0301 plus d\u2019un : Est-ce un sosie ? Est-ce monsieur Derome lui-me\u0302me maquille\u0301? Est-ce un robot ?<\/strong><\/span><\/p>\n<p>C\u2019est pluto\u0302t en utilisant la technique de l\u2019hypertrucage que Loto-Que\u0301bec, pour ce\u0301le\u0301brer ses 50 ans, a re\u0301ussi a\u0300 cre\u0301er cette grande illusion. Une initiative re\u0301alise\u0301e par Sid Lee.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Monsieur Derome de\u0301butait sa carrie\u0300re comme chef d\u2019antenne la me\u0302me anne\u0301e que la cre\u0301ation de Loto- Que\u0301bec, \u00bb raconte Janie The\u0301riault, directrice communication marketing, Web et re\u0301seaux sociaux chez Loto-Que\u0301bec. \u00ab On a adore\u0301 le concept de re\u0301introduire notre toute premie\u0300re loterie mensuelle en lui rendant hommage. C\u2019e\u0301tait le combo parfait pour faire revivre au public une tranche des anne\u0301es 70 au Que\u0301bec \u00bb, ajoute-t-elle.<\/span><\/p><\/blockquote>\n<div id=\"fb-root\"><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/fr_FR\/sdk.js#xfbml=1&#038;version=v6.0\"><\/script><\/p>\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/watch\/?v=135602290854209\" data-width=\"500\" data-show-text=\"false\">\n<blockquote class=\"fb-xfbml-parse-ignore\" cite=\"https:\/\/developers.facebook.com\/LotoQuebecLoteries\/videos\/135602290854209\/\"><p><a href=\"https:\/\/developers.facebook.com\/LotoQuebecLoteries\/videos\/135602290854209\/\">Bulletin 2020 : La loterie mensuelle<\/a><\/p>\n<p>Pour nos 50 ans, on a ramen\u00e9 les deux meilleures choses de 1970! \ud83d\udc40<\/p>\n<p>Publi\u00e9e par <a href=\"https:\/\/www.facebook.com\/LotoQuebecLoteries\/\">Loto-Qu\u00e9bec &#8211; Loteries<\/a> sur Mercredi 29 janvier 2020<\/p><\/blockquote>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons fait plusieurs tests et nous avons re\u0301alise\u0301 que c\u2019e\u0301tait l\u2019intelligence artificielle qui e\u0301tait le plus au service de l\u2019ide\u0301e. C\u2019est la technique de l\u2019hypertrucage qui nous a permis d\u2019analyser des vide\u0301os d\u2019archives et de recre\u0301er le Bernard de 1970, \u00bb explique Julien Roub Charland, technologue cre\u0301atif chez Sid Lee.<\/span><\/p><\/blockquote>\n<p>Une initiative qui a rapidement pique\u0301 la curiosite\u0301 de l\u2019ancien chef d\u2019antenne de Radio-Canada.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">J\u2019ai toujours de\u0301fendu qu\u2019il faut inventer et savoir surprendre. Il s\u2019agit d\u2019une campagne qui divertit, qui sort de l\u2019ordinaire et surtout qui exploite la technologie de fac\u0327on cre\u0301ative. C\u2019est pour ces raisons que j\u2019ai choisi de me pre\u0302ter au jeu,\u00bb raconte Bernard Derome.<\/span><\/p><\/blockquote>\n<p>La campagne comprend un message de 30 secondes pour la te\u0301le\u0301 et un format long pour le Web. La de\u0301clinaison Web ainsi qu\u2019une vide\u0301o explicative de la campagne sont publie\u0301es sur la page Facebook \u00ab Loto-Que\u0301bec- Loteries \u00bb .<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/watch\/?ref=external&amp;v=173673710636573\" data-width=\"500\" data-show-text=\"false\">\n<blockquote class=\"fb-xfbml-parse-ignore\" cite=\"https:\/\/developers.facebook.com\/LotoQuebecLoteries\/videos\/173673710636573\/\"><p><a href=\"https:\/\/developers.facebook.com\/LotoQuebecLoteries\/videos\/173673710636573\/\">Loterie mensuelle &#8211; Le tournage<\/a><\/p>\n<p>Est-ce le jeune fr\u00e8re de Bernard? Son fils? Son sosie?<br \/>\nVoici enfin comment on a recr\u00e9\u00e9 Bernard Derome de 1970.<\/p>\n<p>Publi\u00e9e par <a href=\"https:\/\/www.facebook.com\/LotoQuebecLoteries\/\">Loto-Qu\u00e9bec &#8211; Loteries<\/a> sur Jeudi 6 f\u00e9vrier 2020<\/p><\/blockquote>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Cre\u0301dits<\/strong><\/p>\n<ul>\n<li>Clients \u2013 Loto-Que\u0301bec &#8211; Marie-Claudel Lalonde, Janie The\u0301riault, Annie Woang, Andre\u0301a Batista<\/li>\n<li>Agence &#8211; Sid Lee<\/li>\n<li>Cre\u0301ation: Alex Bernier, Christopher Jones, Nicolas Labbe\u0301, Pascal Tremblay, Julien Roub Charland<\/li>\n<li>Technologie cre\u0301ative: Julien Roub Charland<\/li>\n<li>Service-conseil: Veronique Proulx, Charles-Ely Legris<\/li>\n<li>Production: Marie-Christine Toupin, Jessica Afonso<\/li>\n<li>Re\u0301alisation: Julien Hurteau<\/li>\n<li>Direction photo: Marc Simpson-Threlford<\/li>\n<li>Direction artistique: Alexis Johnston<\/li>\n<li>Supervision technique: Benjamin Des Rosiers<\/li>\n<li>Montage: Myriam St-Aubin<\/li>\n<li>Motion: Olivier Valiquette, Isabelle Vouligny<\/li>\n<li>Colorisation: Mels<\/li>\n<li>VFX additionnels: Simon Beaupre\u0301<\/li>\n<li>Sonorisation et mix: Studio Lamajeure &#8211; Mathieu Morin<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73007\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pour-ses-50-ans-loto-quebec-fait-revenir-a-lantenne-le-bertrand-derome-de-1970\/\"  data-item_title=\"Pour ses 50 ans, Loto-Qu\u00e9bec fait revenir \u00e0 l&#039;antenne le Bertrand Derome... de 1970 gr\u00e2ce \u00e0 l&#039;hypertrucage\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/SidLee_LQ_Bernard_Derome_1970-1024x566.jpg\"  data-item_date=\"2020-02-10T12:25:43-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il y a 10 jours, Loto-Que\u0301bec lanc\u0327ait une campagne pour annoncer le retour de sa toute premie\u0300re loterie, la Loterie Mensuelle, et celle-ci avait un porte-parole bien spe\u0301cial : Bernard Derome de 1970. Le message en a mystifie\u0301 plus d\u2019un : Est-ce un sosie ? Est-ce monsieur Derome lui-me\u0302me maquille\u0301? Est-ce un robot ?<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73007\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pour-ses-50-ans-loto-quebec-fait-revenir-a-lantenne-le-bertrand-derome-de-1970\/\"  data-item_title=\"Pour ses 50 ans, Loto-Qu\u00e9bec fait revenir \u00e0 l&#039;antenne le Bertrand Derome... de 1970 gr\u00e2ce \u00e0 l&#039;hypertrucage\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/SidLee_LQ_Bernard_Derome_1970-1024x566.jpg\"  data-item_date=\"2020-02-10T12:25:43-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":73008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,195,117],"tags":[229,186,896,361,1176,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73007"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=73007"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73007\/revisions"}],"predecessor-version":[{"id":73048,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73007\/revisions\/73048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/73008"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=73007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=73007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=73007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}