{"id":73014,"date":"2020-02-07T14:53:13","date_gmt":"2020-02-07T19:53:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73014"},"modified":"2020-02-10T11:00:46","modified_gmt":"2020-02-10T16:00:46","slug":"hydrosolution-vous-invite-a-penser-a-ce-que-vous-ne-savez-pas-avec-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/hydrosolution-vous-invite-a-penser-a-ce-que-vous-ne-savez-pas-avec-cossette\/","title":{"rendered":"HydroSolution vous invite \u00e0 penser \u00e0 ce que vous ne savez pas avec Cossette"},"content":{"rendered":"<p dir=\"ltr\"><img loading=\"lazy\" class=\" wp-image-73015 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/hydro-solutionc-cossette-300x160.png\" alt=\"\" width=\"566\" height=\"302\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/hydro-solutionc-cossette-300x160.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/hydro-solutionc-cossette-768x409.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/hydro-solutionc-cossette.png 798w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/p>\n<p dir=\"ltr\"><span style=\"font-size: 12px;\">7 f\u00e9vrier 2020<\/span><\/p>\n<p dir=\"ltr\"><span style=\"font-size: 20px;\"><strong>Pour mettre en lumi\u00e8re son service cl\u00e9 en main de location de chauffe-eau, HydroSolution lance une campagne sign\u00e9e Cossette et Cossette M\u00e9dia. Dans une s\u00e9rie de messages t\u00e9l\u00e9 de 15\u00a0secondes, la marque adopte un ton humoristique et se penche sur tout ce que l\u2019on ne sait pas, \u00e0 commencer par la possibilit\u00e9 de louer un chauffe-eau.\u00a0\u00a0<\/strong><\/span><\/p>\n<blockquote>\n<p dir=\"ltr\"><span style=\"font-size: 16px;\">Peu de Qu\u00e9b\u00e9cois ont le r\u00e9flexe de louer leur chauffe-eau. Pourtant, c\u2019est une option qui peut s\u2019av\u00e9rer tr\u00e8s avantageuse puisque la n\u00e9cessit\u00e9 de changer d\u2019\u00e9quipement peut survenir de fa\u00e7on impr\u00e9vue et que son installation demeure complexe\u00a0\u00bb, explique Isabel St-Laurent, directrice de marque chez HydroSolution.<\/span><\/p>\n<\/blockquote>\n<p dir=\"ltr\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/8wbEO1QKCxk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\">Pour retenir l\u2019attention des consommateurs et susciter de l\u2019int\u00e9r\u00eat envers un produit qui est g\u00e9n\u00e9ralement peu attrayant pour le grand public, Cossette mise sur l\u2019humour absurde qui caract\u00e9rise la plateforme On livre. On installe. On r\u00e9cup\u00e8re. d\u2019HydroSolution.<\/p>\n<p dir=\"ltr\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/tR6b3Wl-Pqk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/UjgcplFc3kM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p dir=\"ltr\"><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li dir=\"ltr\">Annonceur\u00a0:\u00a0HydroSolution \u2013 Isabel St-Laurent<\/li>\n<li dir=\"ltr\">Agence\u00a0: Cossette<\/li>\n<li dir=\"ltr\">Cr\u00e9ation : S\u00e9bastien Forget, Renaud Belles-Isles, Sonia Girouard, Jasmin Brochu, Pierre-Olivier Forget<\/li>\n<li dir=\"ltr\">Produit : Marie-Pier Gari\u00e9py, Zo\u00e9 B\u00e9land<\/li>\n<li dir=\"ltr\">Agence m\u00e9dia\u00a0: Cossette M\u00e9dia \u2013 Johanne Carmichael<\/li>\n<li dir=\"ltr\">Maison de production : Nova Film<\/li>\n<li dir=\"ltr\">R\u00e9alisation : Fran\u00e7ois Lallier<\/li>\n<li dir=\"ltr\">Productrice agence : Lyne Leclair<\/li>\n<li dir=\"ltr\">Post-Production : Studio \u00c9l\u00e9ment<\/li>\n<li dir=\"ltr\">Son :\u00a0Studio Expression<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73014\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hydrosolution-vous-invite-a-penser-a-ce-que-vous-ne-savez-pas-avec-cossette\/\"  data-item_title=\"HydroSolution vous invite \u00e0 penser \u00e0 ce que vous ne savez pas avec Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/hydro-solutionc-cossette.png\"  data-item_date=\"2020-02-07T14:53:13-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour mettre en lumi\u00e8re son service cl\u00e9 en main de location de chauffe-eau, HydroSolution lance une campagne sign\u00e9e Cossette et Cossette M\u00e9dia. Dans une s\u00e9rie de messages t\u00e9l\u00e9 de 15\u00a0secondes, la marque adopte un ton humoristique et se penche sur tout ce que l\u2019on ne sait pas, \u00e0 commencer par la possibilit\u00e9 de louer un chauffe-eau.\u00a0\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73014\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hydrosolution-vous-invite-a-penser-a-ce-que-vous-ne-savez-pas-avec-cossette\/\"  data-item_title=\"HydroSolution vous invite \u00e0 penser \u00e0 ce que vous ne savez pas avec Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/hydro-solutionc-cossette.png\"  data-item_date=\"2020-02-07T14:53:13-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":73015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73014"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=73014"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73014\/revisions"}],"predecessor-version":[{"id":73038,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73014\/revisions\/73038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/73015"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=73014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=73014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=73014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}