{"id":73134,"date":"2020-02-12T12:03:12","date_gmt":"2020-02-12T17:03:12","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73134"},"modified":"2020-02-13T16:44:19","modified_gmt":"2020-02-13T21:44:19","slug":"sid-lee-nouveau-partenaire-creatif-du-groupe-geloso-pepito-sangria-et-julius-bloody-caesar","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-nouveau-partenaire-creatif-du-groupe-geloso-pepito-sangria-et-julius-bloody-caesar\/","title":{"rendered":"Sid Lee, nouveau partenaire cr\u00e9atif du Groupe Geloso (Pepito Sangria et Julius Bloody Caesar)"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-73135\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/sid-lee-300x149.png\" alt=\"\" width=\"548\" height=\"272\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/sid-lee-300x149.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/sid-lee-768x380.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/sid-lee.png 802w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">12 fe\u0301vrier 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>L\u2019entreprise de boissons alcoolise\u0301es, le Groupe Geloso, choisit Sid Lee comme nouveau partenaire cre\u0301atif pour de\u0301velopper des campagnes uniques pour ses marques Pepito Sangria et Julius Bloody Caesar.<\/strong><\/span><\/p>\n<p>Cette collaboration s\u2019amorce avec la cre\u0301ation de deux nouveaux messages publicitaires te\u0301le\u0301 pour <a href=\"https:\/\/www.facebook.com\/watch\/?v=725117654683101\" target=\"_blank\" rel=\"noopener\">Pepito Sangria Light<\/a> et <a href=\"https:\/\/www.facebook.com\/watch\/?v=1420564818124339\" target=\"_blank\" rel=\"noopener\">Julius Bloody Caesar<\/a>, la nouvelle marque du groupe.<\/p>\n<p>Pour Pepito Sangria Light, la cre\u0301ation devait reconque\u0301rir le c\u0153ur du public tout en gardant la ligne existante qui table sur le co\u0302te\u0301 le\u0301ger du produit. La campagne met en sce\u0300ne un personnage qui n\u2019a pas peur du ridicule.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">On voulait pre\u0301senter la boisson sans faire la de\u0301monstration typique d\u2019un produit a\u0300 faibles calories. Cre\u0301er du contenu qui fait sourire et qui rassemble, \u00bb explique Gabrielle Regimbal, conceptrice-re\u0301dactrice chez Sid Lee.<\/span><\/p><\/blockquote>\n<\/div>\n<div class=\"column\">\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/8Xterl7Ttkw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pour la premie\u0300re communication de Julius Bloody Caesar, le Groupe Geloso et Sid Lee ont de\u0301cide\u0301 d\u2019ancrer dans l\u2019univers publicitaire un tout nouveau porte-parole: Jules Ce\u0301sar lui-me\u0302me.<\/p>\n<p>Afin de s\u2019e\u0301loigner des cliche\u0301s du personnage, Sid lee lui a donne\u0301 une touche que\u0301be\u0301coise tout en campant l\u2019histoire dans la Rome antique. Une cre\u0301ation me\u0302lant anecdotes historiques et contemporaines.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/QqxAzRcH3Ok\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"font-size: 20px;\"><strong>Cre\u0301dits<\/strong><\/span><\/p>\n<ul>\n<li>Client \u2013 Le Groupe Geloso \u2013 Me\u0301lissa Iulianella, David Lamarre et Myle\u0300ne Co\u0302te\u0301<\/li>\n<li>Directeur de cre\u0301ation exe\u0301cutif: Alex Bernier<\/li>\n<li>Directeur de cre\u0301ation: Maxime Paiement<\/li>\n<li>E\u0301quipe de cre\u0301ation: Simon Caspar, Gabrielle Regimbal, Pascal Tremblay, Nicolas Labbe\u0301, Julien Roub Charland.<\/li>\n<li>Directrice service-conseil: Priscilla Marullo<\/li>\n<li>E\u0301quipe service-conseil: Sylvie Marsan, Charlotte Salaun<\/li>\n<li>Directeur de strate\u0301gie: John Pankert<\/li>\n<li>Productrice d\u2019agence: Magalie Loiselle<\/li>\n<li>Coordonnatrice de production: Sophie Charbonneau<\/li>\n<li>Monteur Sid Lee: E\u0301loi Arsenault<\/li>\n<li>Production: Alt<\/li>\n<li>Re\u0301alisateur: Franc\u0327ois Jaros<\/li>\n<li>Productrice: Genevie\u0300ve Cayer<\/li>\n<li>Son: BLVD<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73134\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  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