{"id":73138,"date":"2020-02-12T12:21:47","date_gmt":"2020-02-12T17:21:47","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73138"},"modified":"2020-02-12T12:21:47","modified_gmt":"2020-02-12T17:21:47","slug":"camden-signe-la-nouvelle-campagne-anglophone-de-lordre-des-denturologistes-du-quebec-odq","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-campagne-anglophone-de-lordre-des-denturologistes-du-quebec-odq\/","title":{"rendered":"Camden signe la nouvelle campagne anglophone de l&rsquo;Ordre des denturologistes du Qu\u00e9bec (ODQ)"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-73144\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden-campagne-1-300x122.png\" alt=\"\" width=\"531\" height=\"216\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden-campagne-1-300x122.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden-campagne-1-768x312.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden-campagne-1.png 816w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/p>\n<p class=\"h1\"><span style=\"font-size: 12px;\">12 f\u00e9vrier 2020<\/span><\/p>\n<p class=\"h1\"><span style=\"font-size: 20px;\"><strong>Camden a con\u00e7u la nouvelle publicit\u00e9 t\u00e9l\u00e9vis\u00e9e pour l&rsquo;Ordre des denturologistes du Qu\u00e9bec (ODQ). Produit enti\u00e8rement \u00e0 l&rsquo;interne dans les bureaux de Montr\u00e9al et de Lyon, le message t\u00e9l\u00e9vis\u00e9 de 30 secondes exploite des animations \u00e9pur\u00e9es et une particularit\u00e9 locale de la langue pour cibler les Qu\u00e9b\u00e9cois anglophones qui portent ou requi\u00e8rent des proth\u00e8ses dentaires.<\/strong><\/span><\/p>\n<p class=\"h1\">Alors que l&rsquo;agence pilote les campagnes publicitaires de l&rsquo;ODQ depuis 2015, c&rsquo;est la premi\u00e8re fois que l&rsquo;Ordre produit une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e en anglais.<\/p>\n<p class=\"h1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/-HJSHxlKWYQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Tandis que les professionnels de proth\u00e8ses dentaires dans le reste du Canada sont connus sous le nom de \u00ab denturists \u00bb, la loi au Qu\u00e9bec les d\u00e9finit comme \u00e9tant des \u00ab denturologists \u00bb, ce qui signifie que toute l&rsquo;industrie a d\u00fb adopter cette nomenclature. L&rsquo;\u00e9quipe de cr\u00e9ation a donc voulu mettre l&rsquo;accent sur l\u2019originalit\u00e9 du terme \u00e0 l\u2019aide d\u2019humour, d\u2019animation et de situations qui exigent les services d&rsquo;un denturologiste form\u00e9 et reconnu : hockey<strong>puck<\/strong>inthe<strong>teeth<\/strong>ologist, bit<strong>into<\/strong>ac<strong>herrypit<\/strong>ologist, etc.<\/p>\n<blockquote>\n<p class=\"h1\"><span style=\"font-size: 16px;\">Cela d\u00e9montre \u00e0 nouveau qu&rsquo;une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e n&rsquo;a pas besoin d&rsquo;\u00eatre spectaculaire pour se distinguer. Dans le contexte actuel, le fait que les anglophones ne connaissent pas ce que signifie le mot denturologiste a \u00e9t\u00e9 plus que suffisant pour propulser notre instinct cr\u00e9atif \u00bb, a d\u00e9clar\u00e9 John Dutton, vice-pr\u00e9sident de la cr\u00e9ation chez Camden.<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"h1\"><span style=\"font-size: 16px;\">Nous souhaitions tirer profit du succ\u00e8s retentissant de nos derni\u00e8res campagnes de sensibilisation afin de nous adresser \u00e0 un nouveau public, mais nous ne pouvions pas garantir que l&rsquo;adaptation du message pour une autre culture fonctionnerait. Camden a tout de suite saisi l&rsquo;enjeu. Ils sont parvenus \u00e0 r\u00e9affirmer notre objectif et \u00e0 mettre en valeur notre savoir-faire qu&rsquo;avec des mots. C&rsquo;est astucieux, c&rsquo;est intelligent, et nous sommes ravis du r\u00e9sultat \u00bb, a comment\u00e9 la directrice g\u00e9n\u00e9rale de l&rsquo;ODQ, Monique Bouchard.<\/span><\/p>\n<\/blockquote>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<ul>\n<li class=\"h1\">Client : ODQ: Robert Cabana, Pr\u00e9sident, Monique Bouchard, Directrice g\u00e9n\u00e9rale<\/li>\n<li class=\"h1\">Direction de la cr\u00e9ation : John Dutton<\/li>\n<li class=\"h1\">Direction service client\u00e8le\u00a0: Gabrielle Lusignan<\/li>\n<li class=\"h1\">Directrice et strat\u00e9gie m\u00e9dia\u00a0: Camille Poulin<\/li>\n<li class=\"h1\">Conception-r\u00e9daction : Susannah Rubin<\/li>\n<li class=\"h1\">Direction artistique et motion design : Mathilde Lyandrat<\/li>\n<li class=\"h1\">Production: Genevi\u00e8ve Boyer<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73138\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-campagne-anglophone-de-lordre-des-denturologistes-du-quebec-odq\/\"  data-item_title=\"Camden signe la nouvelle campagne anglophone de l&#039;Ordre des denturologistes du Qu\u00e9bec (ODQ)\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden-campagne-1.png\"  data-item_date=\"2020-02-12T12:21:47-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Camden a con\u00e7u la nouvelle publicit\u00e9 t\u00e9l\u00e9vis\u00e9e pour l&rsquo;Ordre des denturologistes du Qu\u00e9bec (ODQ). Produit enti\u00e8rement \u00e0 l&rsquo;interne dans les bureaux de Montr\u00e9al et de Lyon, le message t\u00e9l\u00e9vis\u00e9 de 30 secondes exploite des animations \u00e9pur\u00e9es et une particularit\u00e9 locale de la langue pour cibler les Qu\u00e9b\u00e9cois anglophones qui portent ou requi\u00e8rent des proth\u00e8ses dentaires.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73138\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-campagne-anglophone-de-lordre-des-denturologistes-du-quebec-odq\/\"  data-item_title=\"Camden signe la nouvelle campagne anglophone de l&#039;Ordre des denturologistes du Qu\u00e9bec (ODQ)\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden-campagne-1.png\"  data-item_date=\"2020-02-12T12:21:47-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":73144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[442],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73138"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=73138"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73138\/revisions"}],"predecessor-version":[{"id":73145,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73138\/revisions\/73145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/73144"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=73138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=73138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=73138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}