{"id":73207,"date":"2020-02-17T12:20:37","date_gmt":"2020-02-17T17:20:37","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73207"},"modified":"2020-02-17T13:54:41","modified_gmt":"2020-02-17T18:54:41","slug":"tink-renouvelle-le-site-corporatif-de-cascades","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tink-renouvelle-le-site-corporatif-de-cascades\/","title":{"rendered":"Tink renouvelle le site corporatif de Cascades"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-73208\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/cascades-300x175.png\" alt=\"\" width=\"607\" height=\"354\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/cascades-300x175.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/cascades-768x448.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/cascades.png 926w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">14 f\u00e9vrier 2020<\/span><\/p>\n<p><strong><span style=\"font-size: 20px;\">En 2019, Cascades a entam\u00e9 un vaste chantier visant \u00e0 revoir sa strat\u00e9gie de marque ainsi qu\u2019\u00e0 renouveler l\u2019univers graphique de l\u2019entreprise. \u00c0 la suite de cette \u00e9volution, Cascades a souhait\u00e9 arrimer son site corporatif avec sa nouvelle image de marque. Tink a ainsi \u00e9t\u00e9 mandat\u00e9 afin de prendre en charge la refonte compl\u00e8te du site<\/span> <a href=\"https:\/\/www.cascades.com\/fr\" target=\"_blank\" rel=\"noopener\">cascades.com<\/a>.<\/strong><\/p>\n<p>Le nouveau site de Cascades, qui b\u00e9n\u00e9ficie d\u2019une mise \u00e0 niveau tant technologique que graphique, r\u00e9pond aux objectifs suivants\u00a0:<\/p>\n<ul>\n<li><strong>Promouvoir<\/strong> l\u2019action de Cascades aupr\u00e8s de ses diff\u00e9rents publics (B2B et B2B2C) et mettre en valeur l\u2019entreprise, son histoire, ses valeurs, sa culture et son offre.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Placer<\/strong> ses client\u00e8les cibles au c\u0153ur de l\u2019exp\u00e9rience offerte en ligne afin de r\u00e9pondre \u00e0 leurs besoins sp\u00e9cifiques de fa\u00e7on ergonomique et intuitive.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Rendre<\/strong> le site Web <em>responsive<\/em> et accessible \u00e0 tous.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"><em>C\u2019est avec beaucoup d\u2019enthousiasme que TINK a accompagn\u00e9 CASCADES pour ce premier projet commun\u00a0: le renouvellement d\u2019un site corporatif est toujours un gros d\u00e9fi, et nous sommes fiers d\u2019y avoir particip\u00e9.<\/em> <em>Nous avons travaill\u00e9 en v\u00e9ritables partenaires et \u00e9tabli une relation de confiance tout au long du mandat. Ce projet marque, j\u2019en suis certaine, le d\u00e9but d\u2019une belle collaboration entre nos deux entreprises, \u00bb indique\u00a0<\/em>Adeline Belin, charg\u00e9e de projet (Tink)<\/span><\/p><\/blockquote>\n<p><strong>Cr\u00e9dits\u00a0:<\/strong><\/p>\n<p>Client\u00a0: Cascades<\/p>\n<ul>\n<li>Hugo D\u2019Amours \u2013 Vice-pr\u00e9sident, communications, affaires publiques et d\u00e9veloppement durable<\/li>\n<li>Christine Beaulieu \u2013 Directrice des communications<\/li>\n<li>Dominic Fortier \u2013 Webmestre \/ Designer graphique<\/li>\n<li>Jasmine Desrochers \u2013 Conseill\u00e8re aux communications<\/li>\n<\/ul>\n<p>Agence\u00a0: Tink<\/p>\n<ul>\n<li>Olivier Bataille \u2013 Analyste \/ PO<\/li>\n<li>Adeline Belin \u2013 Charg\u00e9e de projet<\/li>\n<li>Fran\u00e7ois Boissonneault \u2013Directeur, service conseil<\/li>\n<li>Val\u00e9rie Boisvert \u2013 Conceptrice exp\u00e9rience utilisateur \/ UX<\/li>\n<li>Antoine Desjardins \u2013 Vice-pr\u00e9sident, service conseil<\/li>\n<li>Myl\u00e8ne Dunand et Malika Mdahoma \u2013 Conseill\u00e8res SEO<\/li>\n<li>Isabelle Lafeti\u00e8re \u2013 Directrice artistique<\/li>\n<li>Alexandre Lussier \u2013 D\u00e9veloppeur<\/li>\n<li>Simon Lussier \u2013 D\u00e9veloppeur<\/li>\n<li>Mathilde Mercier \u2013 Conseill\u00e8re en gestion \u00e9ditoriale<\/li>\n<li>Kathleen Gurrie \u2013 Strat\u00e8ge num\u00e9rique<\/li>\n<li>S\u00e9bastien Nadeau \u2013 Analyste assurance-qualit\u00e9<\/li>\n<li>Frederick Plante \u2013 Administrateur syst\u00e8me<\/li>\n<li>Sabine Seguin \u2013 Charg\u00e9e de compte<\/li>\n<li>Alexandre Taillon \u2013 D\u00e9veloppeur<\/li>\n<li>Alain Tremblay \u2013 Strat\u00e8ge num\u00e9rique<\/li>\n<li>Louis Tremblay\u2013 Conseiller en cyberm\u00e9trie<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73207\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tink-renouvelle-le-site-corporatif-de-cascades\/\"  data-item_title=\"Tink renouvelle le site corporatif de Cascades\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/cascades.png\"  data-item_date=\"2020-02-17T12:20:37-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En 2019, Cascades a entam\u00e9 un vaste chantier visant \u00e0 revoir sa strat\u00e9gie de marque ainsi qu\u2019\u00e0 renouveler l\u2019univers graphique de l\u2019entreprise. \u00c0 la suite de cette \u00e9volution, Cascades a souhait\u00e9 arrimer son site corporatif avec sa nouvelle image de marque. Tink a ainsi \u00e9t\u00e9 mandat\u00e9 afin de prendre en charge la refonte compl\u00e8te du site cascades.com.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73207\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tink-renouvelle-le-site-corporatif-de-cascades\/\"  data-item_title=\"Tink renouvelle le site corporatif de Cascades\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/cascades.png\"  data-item_date=\"2020-02-17T12:20:37-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":73208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195,117],"tags":[732,243,856],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73207"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=73207"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73207\/revisions"}],"predecessor-version":[{"id":73209,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73207\/revisions\/73209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/73208"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=73207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=73207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=73207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}