{"id":73220,"date":"2020-03-09T14:50:31","date_gmt":"2020-03-09T18:50:31","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73220"},"modified":"2020-03-11T11:31:18","modified_gmt":"2020-03-11T15:31:18","slug":"les-outils-et-strategies-a-connaitre-pour-effectuer-une-veille-efficace","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-outils-et-strategies-a-connaitre-pour-effectuer-une-veille-efficace\/","title":{"rendered":"Les outils et strat\u00e9gies \u00e0 conna\u00eetre pour effectuer une veille efficace"},"content":{"rendered":"<div id=\"attachment_73550\" style=\"width: 591px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-73550\" loading=\"lazy\" class=\" wp-image-73550\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/veille-unsplash-300x200.jpg\" alt=\"\" width=\"581\" height=\"387\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/veille-unsplash-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/veille-unsplash-768x513.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/veille-unsplash-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/veille-unsplash-272x182.jpg 272w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<p id=\"caption-attachment-73550\" class=\"wp-caption-text\"><em><span style=\"font-size: 10px;\">Photo :\u00a0<a href=\"https:\/\/unsplash.com\/@chaseelliottclark?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Chase Clark<\/a>\u00a0\/\u00a0<a href=\"https:\/\/unsplash.com\/s\/photos\/binoculars?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/span><\/em><\/p>\n<\/div>\n<p><span style=\"font-size: 12px;\">28 f\u00e9vrier 2020<\/span><\/p>\n<p><strong><span style=\"font-size: 20px;\">En tant que professionnel, il y a plusieurs raisons d\u2019\u00e9tablir une veille \u00ab\u00a0m\u00e9diatique\u00a0\u00bb ou \u00ab\u00a0marketing\u00a0\u00bb. On peut vouloir suivre l\u2019\u00e9volution de sa marque personnelle ou employeur, demeurer \u00e0 l\u2019\u00e9coute des tendances, garder un \u0153il sur la concurrence&#8230; Voici des outils en fonction de ce que l\u2019on veut surveiller.<\/span><\/strong><\/p>\n<h2><span style=\"font-size: 24px;\">Pour suivre sa marque\u2026 et celle du concurrent<\/span><\/h2>\n<p>Quand on veut savoir ce que la blogosph\u00e8re ou les m\u00e9dias disent sur nous, le point de d\u00e9part est d\u2019effectuer une recherche manuelle dans le <a href=\"https:\/\/www.google.com\/advanced_search\" target=\"_blank\" rel=\"noopener\">moteur de recherche avanc\u00e9 de Google<\/a>.<\/p>\n<p>On peut ensuite configurer <a href=\"https:\/\/www.google.ca\/alerts?hl=fr&amp;gl=ca\" target=\"_blank\" rel=\"noopener\">une alerte Google,<\/a> ou alors\u00a0regarder du c\u00f4t\u00e9 de <a href=\"https:\/\/www.talkwalker.com\/fr\/des-outils-gratuits-de-veille-et-danalyse-du-web-et-des-reseaux-sociaux\" target=\"_blank\" rel=\"noopener\">Talkwalker\u00a0Alerts<\/a>, qui soutient \u00eatre \u00ab\u00a0la meilleure alternative gratuite \u00e0 Google Alerts\u00a0\u00bb. Ces deux solutions sont gratuites.<\/p>\n<p>Si on peut investir dans une solution plus \u00e9labor\u00e9e, on peut tester une des applications suivantes\u00a0:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.netvibes.com\/fr\" target=\"_blank\" rel=\"noopener\">Netvibes<\/a>, qui a un forfait de base gratuit.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/mention.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Mention<\/a>, qui est une application de veille suivant \u00ab\u00a0un milliard de sources num\u00e9riques, incluant les m\u00e9dias sociaux et traditionnels, les blogues et forum divers\u00a0\u00bb, dans 10 langues diff\u00e9rentes, co\u00fbteuse, mais performante;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.meltwater.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Meltwater<\/a>, qui est un outil performant, mais dot\u00e9 d&rsquo;un service \u00e0 la client\u00e8le qui laisse \u00e0 d\u00e9sirer, selon plusieurs utilisateurs.<\/li>\n<\/ul>\n<p>Pour d&rsquo;autres suggestions, on peut jeter un coup d&rsquo;oeil <a href=\"https:\/\/www.talkwalker.com\/case-studies\/forrester-wave-report\" target=\"_blank\" rel=\"noopener\">au rapport 2018 de la firme Forrester:<\/a><\/p>\n<p><img class=\"aligncenter\" src=\"https:\/\/www.talkwalker.com\/uploads\/the-forrester-wave.gif\" \/><\/p>\n<p>Si la veille concerne les m\u00e9dias sociaux, on peut se rabattre sur des applications populaires qui ont fait leurs preuves:<\/p>\n<ul>\n<li><a href=\"https:\/\/signup.hootsuite.com\/pro-ent-na-english-r10\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=selfserve-bau-na-en--ca-pua-google_search_branded_bmm&amp;utm_term=%2Bhootsuite&amp;gclid=Cj0KCQiAyp7yBRCwARIsABfQsnQUf9gKodTiKw9cPaS-aNLJ-BJ3jJG6ut3E2wuBJXuedQs-QpzIGdMaAh7ZEALw_wcB\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.agorapulse.com\/fr\/outils-gratuits-reseaux-sociaux\" target=\"_blank\" rel=\"noopener\">AgoraPulse<\/a>.<\/li>\n<\/ul>\n<h2><span style=\"font-size: 24px;\">Suivre les tendances<\/span><\/h2>\n<p>Pour suivre les tendances d\u2019un secteur professionnel, une bonne strat\u00e9gie est de lire les principaux vulgarisateurs et leaders d\u2019opinion de ce domaine. Les sources sont nombreuses\u00a0: chroniques dans les m\u00e9dias sp\u00e9cialis\u00e9s, blogues, articles LinkedIn ou Facebook, sites Web d\u2019entreprise&#8230;<\/p>\n<p>Pour s\u2019aider \u00e0 faire le tri, on peut tout d&rsquo;abord recourir \u00e0 un de ces agr\u00e9gateurs de contenu :<\/p>\n<ul>\n<li><a href=\"https:\/\/feedly.com\/i\/welcome\" target=\"_blank\" rel=\"noopener\">Feedly<\/a>, qui fonctionne sur la base des flux RSS;<\/li>\n<\/ul>\n<p><img src=\"https:\/\/ressources.blogdumoderateur.com\/2018\/04\/feedly-612x397.png\" \/><\/p>\n<ul>\n<li><a href=\"https:\/\/flipboard.com\/\" target=\"_blank\" rel=\"noopener\">Flipboard<\/a>, permettant de s\u00e9lectionner des m\u00e9dias traditionnels.<\/li>\n<\/ul>\n<p>Lorsqu\u2019on choisit de suivre des th\u00e9matiques plut\u00f4t que des personnes, une plateforme comme <a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> s\u2019av\u00e8re diablement int\u00e9ressante. On n\u2019a qu\u2019\u00e0 s\u2019abonner aux \u00ab\u00a0Subreddits \u00bb qui suscitent notre int\u00e9r\u00eat.<\/p>\n<p>Dans cet esprit, on peut aussi joindre les groupes Facebook et LinkedIn pour se tenir \u00e0 jour dans notre secteur professionnel. Des exemples:<\/p>\n<ul>\n<li><strong><em>M<span style=\"font-size: 16px;\">arketing num\u00e9rique<\/span><\/em><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\"><a href=\"https:\/\/www.facebook.com\/groups\/prosduwebqc\/\" target=\"_blank\" rel=\"noopener\">Les Professionnel.les du Web (Facebook)<\/a><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\"><a href=\"https:\/\/www.facebook.com\/groups\/Marketing2019Quebec\/\" target=\"_blank\" rel=\"noopener\">Marketing 2020 &#8211; Qu\u00e9bec (Facebook)<\/a><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\"><a href=\"https:\/\/www.linkedin.com\/groups\/7463438\/\" target=\"_blank\" rel=\"noopener\">Marketing Qu\u00e9bec Communications (LinkedIn)<\/a><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong><em>Ressources humaines et recrutement\u00a0<\/em><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.facebook.com\/groups\/MesCollaborateursRH\/\" target=\"_blank\" rel=\"noopener\">Mes collaborateurs RH<\/a> (Facebook)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/groups\/2726597\/\" target=\"_blank\" rel=\"noopener\">Ressources humaines et Recrutement \/ Emplois \/ RH<\/a> (LinkedIn)<\/li>\n<\/ul>\n<p>Aussi, on peut retirer de son fil d\u2019actualit\u00e9 LinkedIn et Facebook les commentateurs les moins pertinents par rapport \u00e0 nos sujets d\u2019int\u00e9r\u00eat \u2013 tout en restant en contact avec eux, bien s\u00fbr \u2013 dans le simple but de faire ressortir le contenu le plus int\u00e9ressant sans avoir \u00e0 composer avec le bruit ambiant.<\/p>\n<p>Dans le cas de Twitter, une application comme <a href=\"https:\/\/nuzzel.com\/about\" target=\"_blank\" rel=\"noopener\">Nuzzel<\/a>\u00a0permet de consulter les articles les plus retwitt\u00e9s par son r\u00e9seau, sans s\u2019exposer aux d\u00e9bats perp\u00e9tuels qui animent ce r\u00e9seau.<\/p>\n<p><img class=\"aligncenter\" src=\"https:\/\/ressources.blogdumoderateur.com\/2018\/04\/nuzzel.png\" \/><\/p>\n<p>Finalement, une autre strat\u00e9gie int\u00e9ressante est de faire du m\u00e9nage dans ses abonnements \u00e0 des infolettres pour ne retenir que les diffuseurs qui nous int\u00e9ressent r\u00e9ellement. <a href=\"https:\/\/isarta.com\/infos\/les-meilleures-infolettres-pour-suivre-lactualite-du-numerique-du-marketing-ou-des-communications\/\" target=\"_blank\" rel=\"noopener\">Nous avons d\u2019ailleurs cr\u00e9\u00e9 ici une liste destin\u00e9e aux gens de marketing et de communication<\/a>.<\/p>\n<p>Bonne veille!<\/p>\n<p style=\"text-align: center;\"><strong>Retrouvez tous nos articles pratiques dans <a href=\"https:\/\/isarta.com\/infos\/tag\/boite-a-outils\/\" target=\"_blank\" rel=\"noopener\">notre section \u00ab\u00a0Bo\u00eete \u00e0 outils\u00a0\u00bb<\/a><\/strong><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73220\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-outils-et-strategies-a-connaitre-pour-effectuer-une-veille-efficace\/\"  data-item_title=\"Les outils et strat\u00e9gies \u00e0 conna\u00eetre pour effectuer une veille efficace\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/veille-unsplash-1024x683.jpg\"  data-item_date=\"2020-03-09T14:50:31-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il existe plusieurs raisons de vouloir effectuer une veille sur sa marque ou des th\u00e8mes. Voici des outils en fonction de ce que l\u2019on veut surveiller.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73220\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-outils-et-strategies-a-connaitre-pour-effectuer-une-veille-efficace\/\"  data-item_title=\"Les outils et strat\u00e9gies \u00e0 conna\u00eetre pour effectuer une veille efficace\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/veille-unsplash-1024x683.jpg\"  data-item_date=\"2020-03-09T14:50:31-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":64,"featured_media":73550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1034,1],"tags":[840,186,206,1176,224,1330],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73220"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=73220"}],"version-history":[{"count":20,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73220\/revisions"}],"predecessor-version":[{"id":73554,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73220\/revisions\/73554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/73550"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=73220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=73220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=73220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}