{"id":7330,"date":"2014-08-05T13:27:46","date_gmt":"2014-08-05T17:27:46","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=7330"},"modified":"2017-03-03T14:34:11","modified_gmt":"2017-03-03T19:34:11","slug":"rediger-les-textes-de-base-en-communication","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/rediger-les-textes-de-base-en-communication\/","title":{"rendered":"R\u00e9diger des communications d&rsquo;affaires gagnantes"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/PPelletier_02.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-7617 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/PPelletier_02.jpg\" alt=\"PPelletier_02\" width=\"126\" height=\"91\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong><span class=\"s1\" style=\"font-size: 12pt; color: #000080;\">La lettre et le courriel d\u2019information, le d\u00e9pliant et le communiqu\u00e9<\/span><\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\">\u00ab\u00a0Le formateur r\u00e9ussit \u00e0 mettre la mati\u00e8re en contexte \u00e0 travers les r\u00e9alit\u00e9s des participants. Il transforme la th\u00e9orie en exemples concrets. J\u2019ai aim\u00e9 \u00e0 100 %! \u00bb Marie-\u00c8ve Picard, directrice marketing, ACCEO Solutions.<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>\u00ab\u00a0Tr\u00e8s int\u00e9ressant! On se sent beaucoup mieux outill\u00e9 gr\u00e2ce \u00e0 des concepts clairs et faciles \u00e0 comprendre. \u00bb Charles-Andr\u00e9 Major, responsable des communications, Conseil qu\u00e9b\u00e9cois des ressources humaines en tourisme.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong><span style=\"color: #000080;\">Le contenu du s\u00e9minaire<\/span><\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li class=\"li3\"><span class=\"s1\"><b>Une m\u00e9thode de travail en 7 \u00e9tapes, qui vous fera gagner temps et qualit\u00e9 r\u00e9dactionnelle.<\/b> Cette m\u00e9thode \u00e9prouv\u00e9e va de la planification d\u2019un mandat de r\u00e9daction<b> <\/b>\u00e0 la validation des textes finaux, en passant par l\u2019\u00e9laboration d\u2019un plan et la production rapide d\u2019un brouillon.\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li class=\"li3\"><span class=\"s1\"><b>Comment \u00e9crire pour \u00eatre lu et compris facilement et pour faire agir vos cibles.<\/b> Vous conna\u00eetrez les mots dans les 3 C (courts, concrets, connus) ainsi que les structures de titres, de phrases, de paragraphes et de textes les plus simples \u00e0 lire et efficaces.\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li class=\"li3\"><span class=\"s1\"><b>Les caract\u00e9ristiques gagnantes des lettres ou courriels informatifs, d\u00e9pliants et communiqu\u00e9s de presse<\/b>\u00a0et les pi\u00e8ges \u00e0 \u00e9viter.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"color: #000080;\"><strong>Une formule compl\u00e8te et personnalis\u00e9e\u2026 m\u00eame en session publique!<\/strong><\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><strong>Vous recevrez un guide de r\u00e9daction de 141 pages.<\/strong> Il traite non seulement de correspondance, du d\u00e9pliant et du communiqu\u00e9, mais aussi de l\u2019invitation, de l\u2019annonce publicitaire, du publireportage et de la communication interne. Cet ouvrage vous sera donc utile durant toute votre carri\u00e8re!<\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li><strong>Apportez\u00a0des lettres, courriels, d\u00e9pliants et communiqu\u00e9s que vous avez \u00e9crits.<\/strong> Ces textes seront\u00a0comment\u00e9s par le formateur.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong><span class=\"s1\" style=\"color: #000080;\">Prochaines sessions<\/span><\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li class=\"li1\"><strong><span class=\"s1\"><span class=\"s1\"><span class=\"s1\">Il n&rsquo;y aura pas de sessions publiques \u00e0 Montr\u00e9al et \u00e0 Qu\u00e9bec avant l&rsquo;automne 2017.<\/span><\/span><\/span><\/strong><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li class=\"li1\"><span class=\"s1\"><b>Sessions en entreprise ou en institution :<\/b><\/span>\u00a0partout au Qu\u00e9bec, avec option de personnalisation. Communiquez avec\u00a0Pascal Pelletier au 514 597-0890 ou \u00e0 <strong><a href=\"mailto:p.pelletier@stylo-pub.com\">p.pelletier@stylo-pub.com<\/a><\/strong>.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"color: #000080;\"><strong>Inscription<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">Pour recevoir le formulaire d&rsquo;inscription \u00e0 l&rsquo;une des sessions publiques\u00a0ou pour conna\u00eetre les modalit\u00e9s des sessions en entreprise, communiquez avec l\u2019auteur-animateur du s\u00e9minaire, Pascal Pelletier, au <span style=\"color: #000080;\">514 597-0890<\/span> ou \u00e0\u00a0<a href=\"mailto:p.pelletier@stylo-pub.com\">p.pelletier@stylo-pub.com<\/a>.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000080;\"><strong>\u00c0 propos de l\u2019auteur-animateur du s\u00e9minaire<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">Depuis plus de 20 ans, Pascal Pelletier est concepteur-r\u00e9dacteur en publicit\u00e9 et en relations publiques et formateur en r\u00e9daction. Il a r\u00e9dig\u00e9 des textes pour des organisations comme la Caisse de d\u00e9p\u00f4t et placement du Qu\u00e9bec, VIA Rail Canada, RONA et la Soci\u00e9t\u00e9 canadienne du cancer, ainsi que pour les clients d\u2019une trentaine\u00a0d\u2019agences de publicit\u00e9 ou de relations publiques. Enfin, il a \u00e9crit\u00a0des chroniques marketing pour plusieurs publications et est l\u2019auteur d\u2019une infolettre\u00a0de conseils sur la r\u00e9daction efficace\u00a0:\u00a0<em>Stylo-Pub \u2013 le petit aide-m\u00e9moire des grands r\u00e9dacteurs pub et RP<\/em>. Pour vous y abonner gratuitement, cliquez\u00a0<a href=\"http:\/\/www.stylo-pub.com\/stylo-pub\/inscription.php\">ici<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_7330\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/rediger-les-textes-de-base-en-communication\/\"  data-item_title=\"R\u00e9diger des communications d&#039;affaires gagnantes\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/imgres2.jpg\"  data-item_date=\"2014-08-05T13:27:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La lettre et le courriel d\u2019information, le d\u00e9pliant et le communiqu\u00e9 \u00ab\u00a0Le formateur r\u00e9ussit \u00e0 mettre la mati\u00e8re en contexte \u00e0 travers les r\u00e9alit\u00e9s des participants. Il transforme la th\u00e9orie en exemples concrets. J\u2019ai aim\u00e9 \u00e0 100 %! \u00bb Marie-\u00c8ve Picard, directrice marketing, ACCEO Solutions. \u00ab\u00a0Tr\u00e8s int\u00e9ressant! On se sent beaucoup mieux outill\u00e9 gr\u00e2ce \u00e0 [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_7330\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/rediger-les-textes-de-base-en-communication\/\"  data-item_title=\"R\u00e9diger des communications d&#039;affaires gagnantes\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/08\/imgres2.jpg\"  data-item_date=\"2014-08-05T13:27:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":35,"featured_media":7318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[314,1176,1330],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/7330"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=7330"}],"version-history":[{"count":18,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/7330\/revisions"}],"predecessor-version":[{"id":41122,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/7330\/revisions\/41122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/7318"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=7330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=7330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=7330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}