{"id":73545,"date":"2020-02-27T10:59:15","date_gmt":"2020-02-27T15:59:15","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73545"},"modified":"2020-02-27T10:59:15","modified_gmt":"2020-02-27T15:59:15","slug":"camden-met-en-valeur-lapport-des-membres-du-sppmm-a-la-vitalite-montrealaise","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-met-en-valeur-lapport-des-membres-du-sppmm-a-la-vitalite-montrealaise\/","title":{"rendered":"Camden met en valeur l&rsquo;apport des membres du SPPMM \u00e0 la vitalit\u00e9 montr\u00e9alaise"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-73546 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden-300x153.png\" alt=\"\" width=\"512\" height=\"261\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden-300x153.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden-768x393.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden.png 831w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">27 f\u00e9vrier 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Mandat\u00e9 pour la cr\u00e9ation et la planification strat\u00e9gique de la nouvelle campagne de notori\u00e9t\u00e9, Camden a donn\u00e9 le coup d\u2019envoi par une analyse socioculturelle qui a permis de lever le voile sur cette relation \u00abd\u2019amour-haine\u00a0\u00bb qu\u2019entretiennent les Montr\u00e9alais(es) avec leur ville. Une relation dans laquelle les projets r\u00e9alis\u00e9s par les membres du SPPMM sont ce qui nourrit ce sentiment d\u2019amour.<\/strong><\/span><\/p>\n<p>Le Syndicat des Professionnelles et Professionnels Municipaux de Montr\u00e9al (SPPMM) existe depuis 1965 et repr\u00e9sente 2 200 membres qui contribuent jour apr\u00e8s jour \u00e0 la qualit\u00e9 de vie des Montr\u00e9alais(es). Malgr\u00e9 leur apport ind\u00e9niable et indispensable, une m\u00e9connaissance du r\u00f4le exerc\u00e9 par ces professionnel(le)s persiste chez la population.<\/p>\n<p>De cet <em>insight<\/em> sont n\u00e9s deux messages de 15 secondes qui donnent la parole aux citoyennes et citoyens \u00e0 travers de courtes sc\u00e8nes de vie.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/cPbssNaRsMo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ces personnes qui b\u00e9n\u00e9ficient directement du travail des professionnelles et professionnels municipaux de Montr\u00e9al. Tourn\u00e9s au Jardin botanique et \u00e0 la Place des festivals du Quartier des spectacles, les films reposent sur une approche humaine, cr\u00e9ative et accessible pour gagner en notori\u00e9t\u00e9 et cultiver ce sentiment de fiert\u00e9 et d\u2019appartenance \u00e0 l\u2019\u00e9gard du syndicat.<\/p>\n<blockquote><p><em><span style=\"font-size: 16px;\">Tout \u00e9tait en place pour mener \u00e0 bien la campagne. Tandis que l\u2019insight \u00e9tait b\u00e9ton et que le message \u00e9tait habilement ficel\u00e9, la strat\u00e9gie m\u00e9dia a su miser sur un parfait \u00e9quilibre entre donn\u00e9es, expertise et cr\u00e9ativit\u00e9 afin de b\u00e2tir une campagne efficace qui engage l\u2019auditoire l\u00e0 o\u00f9 il se trouve\u00a0\u00bb, affirme Camille Poulin, vice-pr\u00e9sidente m\u00e9dia et associ\u00e9e.<\/span><\/em><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/P3hFtXsRZkY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Les m\u00e9dias num\u00e9riques ont \u00e9t\u00e9 au c\u0153ur de la strat\u00e9gie de diffusion avec des <em>Stories<\/em> sur Facebook et Instagram, et des <em>pre-roll<\/em> sur YouTube.<\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<ul>\n<li>Client : Anne Dorais, Pascal Gagn\u00e9<\/li>\n<li>Strat\u00e9gie: Mathieu B\u00e9dard<\/li>\n<li>Direction de la cr\u00e9ation : John Dutton<\/li>\n<li>Direction service client\u00e8le\u00a0: Gabrielle Chartrand<\/li>\n<li>Directrice et strat\u00e9gie m\u00e9dia\u00a0: Camille Poulin<\/li>\n<li>Conception-r\u00e9daction : Mathieu Chabot<\/li>\n<li>Direction artistique : Fred Roy<\/li>\n<li>R\u00e9alisation: Nicolas Legendre-Duplessis<\/li>\n<li>Infographie\u00a0: \u00c9va Ducharme<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73545\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-met-en-valeur-lapport-des-membres-du-sppmm-a-la-vitalite-montrealaise\/\"  data-item_title=\"Camden met en valeur l&#039;apport des membres du SPPMM \u00e0 la vitalit\u00e9 montr\u00e9alaise\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden.png\"  data-item_date=\"2020-02-27T10:59:15-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mandat\u00e9 pour la cr\u00e9ation et la planification strat\u00e9gique de la nouvelle campagne de notori\u00e9t\u00e9, Camden a donn\u00e9 le coup d\u2019envoi par une analyse socioculturelle qui a permis de lever le voile sur cette relation \u00abd\u2019\u00a0amour-haine\u00a0\u00bb qu\u2019entretiennent les Montr\u00e9alais(es) avec leur ville. Une relation dans laquelle les projets r\u00e9alis\u00e9s par les membres du SPPMM sont ce qui nourrit ce sentiment d\u2019amour.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73545\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-met-en-valeur-lapport-des-membres-du-sppmm-a-la-vitalite-montrealaise\/\"  data-item_title=\"Camden met en valeur l&#039;apport des membres du SPPMM \u00e0 la vitalit\u00e9 montr\u00e9alaise\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/02\/camden.png\"  data-item_date=\"2020-02-27T10:59:15-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":73546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[442,229,186,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73545"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=73545"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73545\/revisions"}],"predecessor-version":[{"id":73547,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73545\/revisions\/73547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/73546"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=73545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=73545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=73545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}