{"id":73677,"date":"2020-03-03T11:57:50","date_gmt":"2020-03-03T16:57:50","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73677"},"modified":"2020-03-03T15:31:05","modified_gmt":"2020-03-03T20:31:05","slug":"intgral-et-varibase-devoilent-matchbot-un-algorithme-au-service-des-actions-marketing","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/intgral-et-varibase-devoilent-matchbot-un-algorithme-au-service-des-actions-marketing\/","title":{"rendered":"InTgral et Varibase d\u00e9voilent MATCHBOT, un algorithme au service des actions marketing"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-73678 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/matchbot-marketing-300x78.png\" alt=\"\" width=\"481\" height=\"125\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/matchbot-marketing-300x78.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/matchbot-marketing-768x200.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/matchbot-marketing.png 1006w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">3 mars 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>InTgral, expert en sciences de donne\u0301es et Varibase, expert en marketing relationnel et interactif, se sont associe\u0301s pour proposer leur algorithme permettant de de\u0301tecter rapidement quelles combinaisons de produits, marques ou cate\u0301gories caracte\u0301risent l\u2019achat des clients afin d\u2019identifier leurs prochains achats les plus profitables.<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/matchbot.ca\/\" target=\"_blank\" rel=\"noopener\">MATCHBOT<\/a> a e\u0301te\u0301 mis au point pour permettre aux organisations de toutes tailles d\u2019acce\u0301der aux outils de commercialisation des ge\u0301ants du commerce e\u0301lectronique.<\/p>\n<p>MATCHBOT permet de convertir les donne\u0301es transactionnelles en enseignement marketing, et ces enseignements en re\u0301sultats concrets de ventes.<\/p>\n<p>MATCHBOT a e\u0301te\u0301 conc\u0327u non seulement pour identifier les opportunite\u0301s lie\u0301es a\u0300 chaque produit, mais aussi pour les mettre a\u0300 contribution du plan de croissance des entreprises.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Le matchbot est un outil qui a fait ses preuves aupre\u0300s de plusieurs de nos clients. Sa mise en marche\u0301 en tant que produit illustre notre volonte\u0301 d&rsquo;offrir au plus grand nombre une analyse data pousse\u0301e couple\u0301e a\u0300 des enseignements et actions marketing concre\u0300tes a\u0300 mettre facilement en place dans une strate\u0301gie marketing. Nous offrons du 2 en 1 en unissant nos forces \u00bb pre\u0301cisent E\u0301ric Azara et Jean-Marc Gravel pre\u0301sidents respectifs de Varibase et Intgral.<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73677\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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expert en sciences de donne\u0301es et Varibase, expert en marketing relationnel et interactif, se sont associe\u0301s pour proposer leur algorithme permettant de de\u0301tecter rapidement quelles combinaisons de produits, marques ou cate\u0301gories caracte\u0301risent l\u2019achat des clients afin d\u2019identifier leurs prochains achats les plus profitables.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73677\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  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