{"id":73699,"date":"2020-03-04T09:22:45","date_gmt":"2020-03-04T14:22:45","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73699"},"modified":"2020-03-05T14:48:32","modified_gmt":"2020-03-05T19:48:32","slug":"lg2-signe-une-campagne-pleine-damertume-pour-les-bieres-farnham","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-signe-une-campagne-pleine-damertume-pour-les-bieres-farnham\/","title":{"rendered":"lg2 signe une campagne pleine d&rsquo;amertume pour les bie\u0300res Farnham"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-73700 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Graffiti-240x300.jpg\" alt=\"\" width=\"350\" height=\"438\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Graffiti-240x300.jpg 240w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Graffiti-768x960.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Graffiti-819x1024.jpg 819w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Graffiti.jpg 1358w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">3 mars 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Les bie\u0300res Farnham Ale &amp; Lager et lg2 ont commence\u0301 l\u2019anne\u0301e 2020 avec quatre nouvelles pie\u0300ces d\u2019affichage accrocheuses. Partage\u0301es a\u0300 de nombreuses reprises, les images naviguent encore une fois dans le territoire de marque de l\u2019amertume.<\/strong> <\/span><\/p>\n<p>Le de\u0301fi de l\u2019agence e\u0301tait cette fois-ci de trouver des situations qui allaient inspirer une e\u0301motion imme\u0301diate aux amateurs de bie\u0300res.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-73701 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Wedding-240x300.jpg\" alt=\"\" width=\"377\" height=\"471\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Wedding-240x300.jpg 240w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Wedding-768x960.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Wedding-819x1024.jpg 819w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Wedding.jpg 1358w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">C\u2019est une ide\u0301e de longue haleine qui a su e\u0301voluer dans le temps, alors que nous avons entrepris la campagne a\u0300 la fin de l\u2019anne\u0301e 2018 et qu\u2019elle s\u2019est concre\u0301tise\u0301e en de\u0301cembre dernier. Notre but e\u0301tait que le visuel demeure tre\u0300s simple afin qu\u2019il vive de lui-me\u0302me et que le consommateur ressente l\u2019amertume de\u0300s le premier regard \u00bb, explique Luc Du Sault, associe\u0301, vice-pre\u0301sident, cre\u0301ation, lg2.<\/span><\/p><\/blockquote>\n<p>L\u2019amertume est un terrain de jeu exploite\u0301 par lg2 depuis de\u0301ja\u0300 six ans avec Farnham. Il s\u2019agit de la neuvie\u0300me campagne avec le brasseur que\u0301be\u0301cois.<\/p>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/FarnhamGIF-181440.gif\" alt=\"gif\" \/><\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client :\u00a0Farnham Ale &amp; Lager<\/li>\n<li>Direction de cr\u00e9ation :\u00a0Luc Du Sault<\/li>\n<li>Directeur artistique :\u00a0Vincent Bernard<\/li>\n<li>Conception :\u00a0Luc Du Sault, Camille Gagnon<\/li>\n<li>Service-conseil :\u00a0F\u00e9lix Blanchet-L\u00e9vesque<\/li>\n<li>Photographie :\u00a0Br\u00fchm\u00fcller Studio<\/li>\n<li>Retouche :\u00a0Visual Box<\/li>\n<li>Styliste :\u00a0Audrey Fontaine<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73699\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-une-campagne-pleine-damertume-pour-les-bieres-farnham\/\"  data-item_title=\"lg2 signe une campagne pleine d&#039;amertume pour les bie\u0300res Farnham\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Graffiti-819x1024.jpg\"  data-item_date=\"2020-03-04T09:22:45-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les bie\u0300res Farnham Ale &#038; Lager et lg2 ont commence\u0301 l\u2019anne\u0301e 2020 avec quatre nouvelles pie\u0300ces d\u2019affichage accrocheuses. Partage\u0301es a\u0300 de nombreuses reprises, les images naviguent encore une fois dans le territoire de marque de l\u2019amertume.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73699\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-une-campagne-pleine-damertume-pour-les-bieres-farnham\/\"  data-item_title=\"lg2 signe une campagne pleine d&#039;amertume pour les bie\u0300res Farnham\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Graffiti-819x1024.jpg\"  data-item_date=\"2020-03-04T09:22:45-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":73700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73699"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=73699"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73699\/revisions"}],"predecessor-version":[{"id":73702,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73699\/revisions\/73702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/73700"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=73699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=73699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=73699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}