{"id":73756,"date":"2020-03-04T16:23:35","date_gmt":"2020-03-04T21:23:35","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73756"},"modified":"2020-03-04T16:23:35","modified_gmt":"2020-03-04T21:23:35","slug":"lg2-signe-la-nouvelle-campagne-de-cashmere","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-signe-la-nouvelle-campagne-de-cashmere\/","title":{"rendered":"lg2 signe la nouvelle campagne de Cashmere"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/cashemere-abribus-mockup-4-181480.gif\" alt=\"gif\" \/><\/p>\n<p><span style=\"font-size: 10px;\"><em>3 mars 2020<\/em><\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Cashmere renforce sa position de leader au Que\u0301bec gra\u0302ce a\u0300 une toute nouvelle campagne originale signe\u0301e lg2. Une offensive publicitaire diffuse\u0301e a\u0300 la te\u0301le\u0301vision, sur le web ainsi qu\u2019a\u0300 travers de nombreux affichages contextuels.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Au Que\u0301bec, notre produit est appre\u0301cie\u0301 par une multitude de consommateurs, aussi diffe\u0301rents soient-ils. Nous de\u0301sirions illustrer cette preuve de confiance de la part des Que\u0301be\u0301cois et souhaitons qu\u2019ils puissent se reconnai\u0302tre tout au long de la campagne \u00bb, e\u0301voque Stephen Blythe, vice-pre\u0301sident papier hygie\u0301nique et commerce e\u0301lectronique. \u00ab C\u2019est avant tout une campagne axe\u0301e sur l\u2019humain et qui repre\u0301sente une multitude d\u2019habitudes de consommation \u00bb, ajoute-t-il.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/pYdiATqX8Os\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Notre but e\u0301tait de montrer que malgre\u0301 les diffe\u0301rences parmi les consommateurs, lorsqu\u2019il est question de papier hygie\u0301nique, la grande majorite\u0301 des Que\u0301be\u0301cois pre\u0301fe\u0300re Cashmere. C\u2019est pourquoi notre campagne propose diffe\u0301rents profils de consommateurs a\u0300 travers des sce\u0300nes de la vie quotidienne \u00bb, souligne Lysa Petraccone, directrice de cre\u0301ation chez lg2.<\/span><\/p><\/blockquote>\n<p>Cashmere et lg2 sont associe\u0301s pour des campagnes publicitaires que\u0301be\u0301coises depuis plus de 6 ans.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Chef du marketing, Kruger :\u00a0\u00a0Nancy Marcus<\/li>\n<li>Vice-pr\u00e9sident papier hygi\u00e9nique et commerce \u00e9lectronique :\u00a0Stephen Blythe<\/li>\n<li>Vice-pr\u00e9sidence cr\u00e9ation :\u00a0\u00a0Marc Fortin<\/li>\n<li>Direction de cr\u00e9ation :\u00a0Lysa Petraccone<\/li>\n<li>Cr\u00e9ation :\u00a0Philippe Coulombe, Philippe Leduc<\/li>\n<li>Planification strat\u00e9gique :\u00a0WIlliam Labelle<\/li>\n<li>Service-conseil :\u00a0Fr\u00e9d\u00e9rique Perron-Thomas, Arianne Goulet, Samuel Bouffard<\/li>\n<li>Production d&rsquo;agence :\u00a0Alexandre C\u00f4t\u00e9<\/li>\n<li>R\u00e9alisation :\u00a0M\u00e9lanie Charbonneau<\/li>\n<li>Direction de la photographie :\u00a0Ariel Methot<\/li>\n<li>Maison de prod.\/production :\u00a0Cin\u00e9lande<\/li>\n<li>Post-production :\u00a0Post 430<\/li>\n<li>Studio de son \/ ing\u00e9nierie :\u00a0Marc R\u00e9millard &#8211; BLVD<\/li>\n<li>Musique :\u00a0Antoine Rochette &#8211; The lost boys<\/li>\n<li>Montage :\u00a0Mathieu Lebel &#8211; Post 430<\/li>\n<li>M\u00e9dias :\u00a0WaveMaker<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73756\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-la-nouvelle-campagne-de-cashmere\/\"  data-item_title=\"lg2 signe la nouvelle campagne de Cashmere\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/cashmere-lg2.png\"  data-item_date=\"2020-03-04T16:23:35-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cashmere renforce sa position de leader au Que\u0301bec gra\u0302ce a\u0300 une toute nouvelle campagne originale signe\u0301e lg2. Une offensive publicitaire diffuse\u0301e a\u0300 la te\u0301le\u0301vision, sur le web ainsi qu\u2019a\u0300 travers de nombreux affichages contextuels.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73756\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-signe-la-nouvelle-campagne-de-cashmere\/\"  data-item_title=\"lg2 signe la nouvelle campagne de Cashmere\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/cashmere-lg2.png\"  data-item_date=\"2020-03-04T16:23:35-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":73757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,227,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73756"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=73756"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73756\/revisions"}],"predecessor-version":[{"id":73758,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/73756\/revisions\/73758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/73757"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=73756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=73756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=73756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}