{"id":73817,"date":"2020-03-06T20:42:13","date_gmt":"2020-03-07T01:42:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73817"},"modified":"2020-03-09T09:55:54","modified_gmt":"2020-03-09T13:55:54","slug":"strategies-marketing-relationnel-a-organise-son-cocktail-et-conference-a-la-decouverte-de-lexperience-client-2-0","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/strategies-marketing-relationnel-a-organise-son-cocktail-et-conference-a-la-decouverte-de-lexperience-client-2-0\/","title":{"rendered":"Strat\u00e9gies Marketing Relationnel a organis\u00e9 son cocktail et conf\u00e9rence \u00ab\u00a0\u00c0 la d\u00e9couverte de l\u2019Exp\u00e9rience client 2.0\u00a0\u00bb"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-73818 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/JF-Gour-et-lorchestration-omni-canal-300x225.jpg\" alt=\"\" width=\"543\" height=\"407\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/JF-Gour-et-lorchestration-omni-canal-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/JF-Gour-et-lorchestration-omni-canal-768x576.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/JF-Gour-et-lorchestration-omni-canal-1024x768.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/JF-Gour-et-lorchestration-omni-canal.jpg 1280w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">5\u00a0mars 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Forte de ses 30 ans d\u2019exp\u00e9rience en marketing centr\u00e9 sur le client, Strat\u00e9gies Marketing Relationnel a pr\u00e9sent\u00e9 le 26 f\u00e9vrier dernier son \u00e9v\u00e9nement <a href=\"https:\/\/vimeo.com\/395496139\">Cocktail et Conf\u00e9rence: Exp\u00e9rience Client 2.0<\/a>. \u00a0<\/strong><\/span><\/p>\n<p>Devant une foule anim\u00e9e de gestionnaires marketing de tous secteurs r\u00e9unis pour l\u2019occasion, Mark Morin, pr\u00e9sident de l\u2019agence et Jean-Fran\u00e7ois Gour, directeur marketing de <a href=\"http:\/\/www.tremblant.ca\/\">Station Mont Tremblant<\/a> ont pr\u00e9sent\u00e9 leur vision de ce qu\u2019est l\u2019Exp\u00e9rience client 2.0.<\/p>\n<p>Cet \u00e9v\u00e9nement \u00e9coresponsable, qui s\u2019est d\u00e9roul\u00e9 \u00e0 la Maison du d\u00e9veloppement durable, a \u00e9t\u00e9 anim\u00e9 par Magali Legault, accompagnatrice strat\u00e9gique et fondatrice de <a href=\"https:\/\/magalietco.com\/\">Magali&amp;Co<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/395496139?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Le pr\u00e9sident de <a href=\"http:\/\/strategies.ca\/\" target=\"_blank\" rel=\"noopener\">STRAT\u00c9GIES<\/a>, M. Mark Morin, a d\u00e9but\u00e9 la conf\u00e9rence en abordant le lien entre l\u2019exp\u00e9rience client et la cr\u00e9ation de relations durable.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Les trois axes d\u2019une relation durable sont la connaissance du client qui d\u00e9coule des donn\u00e9es, la connexion \u00e9motive que permet le contenu, et surtout la confiance des clients qui se b\u00e2tit au quotidien. Chaque contact, chaque interaction et chaque transaction est une occasion de consolider et de renforcer la relation, ou au contraire de l\u2019affaiblir ou la d\u00e9truire \u00bb.<\/span><\/p><\/blockquote>\n<p>L\u2019Exp\u00e9rience client 2.0 c\u2019est un amalgame de donn\u00e9es, de contenus et de technologies qui se conjuguent pour offrir aux clients une exp\u00e9rience de la plus haute qualit\u00e9. Le but est de cr\u00e9er des relations durables qui rapprochent les marques et les gens.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-73820 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Mark-Morin-et-leffet-relationnel-300x225.jpg\" alt=\"\" width=\"473\" height=\"355\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Mark-Morin-et-leffet-relationnel-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Mark-Morin-et-leffet-relationnel-768x576.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Mark-Morin-et-leffet-relationnel.jpg 1024w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/p>\n<p>Selon M. Morin :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">L\u2019exp\u00e9rience client c\u2019est comme une pointe de g\u00e2teau. Le gla\u00e7age, c\u2019est la technologie qui enrobe et r\u00e9unit les donn\u00e9es et le contenu. Sans ce gla\u00e7age, on n\u2019a que deux tranches de g\u00e2teau sec, ce qui n\u2019est pas tr\u00e8s particuli\u00e8rement app\u00e9tissant pour le client. \u00bb<\/span><\/p><\/blockquote>\n<p>Jean-Fran\u00e7ois Gour, directeur marketing de Station Mont Tremblant, a ensuite d\u00e9montr\u00e9 concr\u00e8tement comment Tremblant utilise depuis plusieurs ann\u00e9es l\u2019exp\u00e9rience client et le parcours de l\u2019invit\u00e9 pour orchestrer sa communication marketing et stimuler sa croissance sur l\u2019ensemble des points de\u00a0contact<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"> Tremblant est une marque exp\u00e9rientielle et le parcours de l\u2019invit\u00e9 est au centre de tout ce qu\u2019on fait \u00e0 partir du moment que le client r\u00eave de vacances jusqu\u2019\u00e0 son retour \u00e0 la maison.\u00a0\u00bb<\/span><\/p><\/blockquote>\n<p>l\u2019\u00e9quipe de la plateforme d\u2019automatisation marketing <a href=\"https:\/\/acoustic.co\/\">ACOUSTIC<\/a> \u00e9tait le commanditaire de l&rsquo;\u00e9v\u00e9nement.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73817\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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marketing centr\u00e9 sur le client, Strat\u00e9gies Marketing Relationnel a pr\u00e9sent\u00e9 le 26 f\u00e9vrier dernier son \u00e9v\u00e9nement Cocktail et Conf\u00e9rence: Exp\u00e9rience Client 2.0. \u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73817\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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