{"id":73974,"date":"2020-03-11T15:10:15","date_gmt":"2020-03-11T19:10:15","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=73974"},"modified":"2020-03-16T13:09:50","modified_gmt":"2020-03-16T17:09:50","slug":"on-vous-voit-comme-personne-nouvelle-campagne-de-k72-pour-opto-reseau","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/on-vous-voit-comme-personne-nouvelle-campagne-de-k72-pour-opto-reseau\/","title":{"rendered":"\u00ab\u00a0On vous voit comme personne \u00a0\u00bb : nouvelle campagne de K72 pour Opto-R\u00e9seau"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-73977 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/OPTO_header-300x169.jpg\" alt=\"\" width=\"556\" height=\"313\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/OPTO_header-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/OPTO_header-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/OPTO_header-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/OPTO_header.jpg 1920w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">11 mars 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Pour une deuxi\u00e8me ann\u00e9e, Opto-R\u00e9seau et K72 lancent une campagne publicitaire sur le positionnement <em>On vous voit comme personne.<\/em><\/strong><\/span><\/p>\n<p>Avec plus de 80\u00a0cliniques partout au Qu\u00e9bec, la banni\u00e8re s&rsquo;est positionn\u00e9e comme \u00ab\u00a0experte en visages\u00a0\u00bb gr\u00e2ce \u00e0 la formation sp\u00e9cifique de ses professionnels. Cette ann\u00e9e, la marque apporte une nuance et devient en quelque sorte \u00ab\u00a0experte en humains\u00a0\u00bb.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/RWR2_9YPnbI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">On voulait ajouter une touche plus humaine \u00e0 notre offre de service et montrer \u00e0 nos clients que nos experts ne se basent pas uniquement sur les tendances du moment pour choisir une paire de lunettes. Certes, on analyse la morphologie du visage, mais on consid\u00e8re aussi la personnalit\u00e9 de chacun et on \u00e9coute notre client\u00e8le afin d&rsquo;offrir un service personnalis\u00e9\u00a0\u00bb, explique Christine\u00a0Breton, pr\u00e9sidente-directrice g\u00e9n\u00e9rale d\u2019Opto-R\u00e9seau.<\/span><\/p><\/blockquote>\n<h2><span style=\"font-size: 24px;\"><strong>Oser pour se diff\u00e9rencier<\/strong><\/span><\/h2>\n<p>Les vid\u00e9os mettent litt\u00e9ralement en lumi\u00e8re des particularit\u00e9s physiques de certains visages sur lesquels des projections film\u00e9es sont d\u00e9ploy\u00e9es. Chaque projection relate une histoire sur le protagoniste afin que le spectateur puisse comprendre son histoire. Par ces courts films et par la narration, chaque particularit\u00e9 est ainsi transform\u00e9e en trait de personnalit\u00e9 fort.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Xl5-VfcreUM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La campagne propose une esth\u00e9tique color\u00e9e o\u00f9 la lumi\u00e8re joue un r\u00f4le primordial pour asseoir le concept, mais aussi pour cr\u00e9er une reconnaissance visuelle \u00e0 travers toutes ses pi\u00e8ces.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Dans un march\u00e9 ultra satur\u00e9 o\u00f9 la formule marketing se r\u00e9p\u00e8te, on voulait se diff\u00e9rencier en osant une facture visuelle plus audacieuse\u00a0\u00bb, indique Annick\u00a0Beauchemin, directrice marketing.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\" wp-image-74091 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/OPTO_image-2-300x122.jpg\" alt=\"\" width=\"622\" height=\"253\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/OPTO_image-2-300x122.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/OPTO_image-2-768x312.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/OPTO_image-2-1024x416.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/OPTO_image-2.jpg 1920w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Le tournage a demand\u00e9 \u00e9norm\u00e9ment de rigueur, notamment \u00e0 cause des projections qui \u00e9taient film\u00e9es <em>live<\/em> et des diff\u00e9rents \u00e9clairages qui posaient des d\u00e9fis consid\u00e9rables pour la direction photo. Avec Patrice\u00a0Lacroix et John\u00a0Londono aux commandes, on \u00e9tait entre bonnes mains, faut dire\u00a0\u00bb, avoue Jean-Nicolas\u00a0Duval, directeur artistique de K72.<\/span><\/p><\/blockquote>\n<p>Au-del\u00e0 du visuel, Opto-R\u00e9seau fait r\u00e9sonner un message porteur o\u00f9 l&rsquo;humain est au c\u0153ur des pr\u00e9occupations.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">La marque poss\u00e8de une signature forte\u00a0: il fallait transposer cette promesse en un message engageant, trouver une histoire qui puisse exposer les produits, mais surtout les valeurs de la marque\u00a0\u00bb, explique Isabelle\u00a0Neault, conceptrice-r\u00e9dactrice de K72.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/TieFJ0ciIQc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La campagne est d\u00e9clin\u00e9e en messages t\u00e9l\u00e9 et web de 30 et 15\u00a0secondes, ainsi qu\u2019en affichage PLV, o\u00f9 la m\u00eame esth\u00e9tique a \u00e9t\u00e9 exploit\u00e9e \u00e0 travers sept autres visages.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">En photo, on a voulu demeurer dans le m\u00eame esprit. Diff\u00e9rentes perc\u00e9es de lumi\u00e8re angulaires viennent souligner la forme des visages, tout en mettant bien de l&rsquo;avant les lunettes\u00a0\u00bb, r\u00e9sume Hamie\u00a0Robitaille, directrice artistique de K72.<\/span><\/p><\/blockquote>\n<p><strong>Cr\u00e9dits\u00a0:<\/strong><\/p>\n<ul>\n<li>Annonceur\u00a0:\u00a0Opto-R\u00e9seau\u00a0: Christine\u00a0Breton, pr\u00e9sidente-directrice g\u00e9n\u00e9rale et\u00a0Annick\u00a0Beauchemin, directrice marketing<\/li>\n<li>Agence\u00a0: K72<\/li>\n<li>Direction de cr\u00e9ation\u00a0: Chantal\u00a0Gobeil<\/li>\n<li>Conception-r\u00e9daction\u00a0: Isabelle\u00a0Neault, Gabriel\u00a0Allaire<\/li>\n<li>Direction artistique\u00a0: Jean-Nicolas\u00a0Duval, Hamie\u00a0Robitaille<\/li>\n<li>Conseil\u00a0: Charles\u00a0Filfe<\/li>\n<li>Strat\u00e9gie\u00a0: Amine\u00a0Rais<\/li>\n<li>Production d\u2019agence\u00a0: Anne-Andr\u00e9e\u00a0Benoit<\/li>\n<li>M\u00e9dia\u00a0: Alexandra\u00a0Lafond, Julie\u00a0Laplante (Jungle Media)<\/li>\n<li>Production\u00a0: L\u2019\u00c9loi<\/li>\n<li>R\u00e9alisation\u00a0: Patrice\u00a0Lacroix (L\u2019\u00c9loi)<\/li>\n<li>Direction et coordination de production\u00a0: Johanne\u00a0Richer-Philippe (L\u2019\u00c9loi)<\/li>\n<li>Directeur photo\u00a0: John\u00a0Londono<\/li>\n<li>Montage\u00a0: Nama\u00ef\u00a0Kham Po (Lacroix + Heroes)<\/li>\n<li>Colorisation\u00a0: Outpost<\/li>\n<li>Composition musicale\u00a0: Arnaud\u00a0Hug<\/li>\n<li>Conception musicale\u00a0: Outloud<\/li>\n<li>Mix sonore\u00a0: Fran\u00e7ois\u00a0B\u00e9langer (Studio Apollo)<\/li>\n<li>Photo\u00a0: William\u00a0Arcand-Desgagn\u00e9s (L\u2019\u00c9loi)<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73974\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/on-vous-voit-comme-personne-nouvelle-campagne-de-k72-pour-opto-reseau\/\"  data-item_title=\"&quot;On vous voit comme personne &quot; : nouvelle campagne de K72 pour Opto-R\u00e9seau\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/OPTO_header-1024x576.jpg\"  data-item_date=\"2020-03-11T15:10:15-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour une deuxi\u00e8me ann\u00e9e, Opto-R\u00e9seau et K72 lancent une campagne publicitaire sur le positionnement On vous voit comme personne.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_73974\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/on-vous-voit-comme-personne-nouvelle-campagne-de-k72-pour-opto-reseau\/\"  data-item_title=\"&quot;On vous voit comme personne &quot; 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