{"id":74059,"date":"2020-03-16T12:03:12","date_gmt":"2020-03-16T16:03:12","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=74059"},"modified":"2020-03-16T12:03:45","modified_gmt":"2020-03-16T16:03:45","slug":"la-11e-edition-du-concours-carte-blanche-aux-creatifs-est-lancee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-11e-edition-du-concours-carte-blanche-aux-creatifs-est-lancee\/","title":{"rendered":"La 11e \u00e9dition du concours Carte Blanche aux cr\u00e9atifs est lanc\u00e9e"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-74061\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/CB2020-300x111.jpg\" alt=\"\" width=\"527\" height=\"195\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/CB2020-300x111.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/CB2020-768x284.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/CB2020-1024x379.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/CB2020.jpg 1702w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">16\u00a0mars\u00a02020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Astral, une division de Bell M\u00e9dia, lance aujourd\u2019hui la 11<sup>e<\/sup> \u00e9dition du concours CARTE BLANCHE AUX CR\u00c9ATIFS. Le concours annuel de cr\u00e9ation publicitaire en affichage se d\u00e9roulera du 16 mars au 7 avril 2019 dans trois march\u00e9s cl\u00e9s\u00a0: Qu\u00e9bec, Toronto et l\u2019Ouest canadien, qui regroupe Calgary, Edmonton et Vancouver.<\/strong><\/span><\/p>\n<p>Sans <em>brief<\/em> pr\u00e9alable \u2013 et laissant toute la place \u00e0 leur libert\u00e9 cr\u00e9ative \u2013 les participants doivent cr\u00e9er des pi\u00e8ces adapt\u00e9es au panneau num\u00e9rique grand format d\u2019Astral. Ces pi\u00e8ces doivent \u00eatre des publicit\u00e9s d\u2019affichage num\u00e9rique originales, con\u00e7ues sp\u00e9cifiquement pour un client de leur agence, puis soumises en ligne sur <a href=\"https:\/\/carteblancheauxcreatifs.ca\/\">carteblancheauxcreatifs.ca<\/a> au plus tard le 7 avril prochain.<\/p>\n<p><strong>Les membres du jury 2020<\/strong><\/p>\n<p>Depuis 2018, <strong>CARTE BLANCHE<\/strong> fait appel \u00e0 un jury national compos\u00e9 de cr\u00e9atifs de renom afin de s\u00e9lectionner les finalistes et les gagnants dans chacun des march\u00e9s. Les six membres du jury de l\u2019\u00e9dition 2020 de <strong>CARTE BLANCHE<\/strong> sont :<\/p>\n<p><strong>March\u00e9 du Qu\u00e9bec<\/strong><\/p>\n<ul>\n<li>Sylvain Dufresne, vice-pr\u00e9sident, chef de cr\u00e9ation, <a href=\"http:\/\/fcbmontreal.com\/\">FCB Montr\u00e9al<\/a><\/li>\n<li>Eva Van Den Bulcke, directrice de cr\u00e9ation, <a href=\"https:\/\/forsman.co\/\">Forsman &amp; Bodenfors Canada<\/a><\/li>\n<\/ul>\n<p><strong>March\u00e9 de Toronto<\/strong><\/p>\n<ul>\n<li>Gerald Kugler, directeur, Groupe cr\u00e9atif, <a href=\"https:\/\/www.zulualphakilo.com\/\">Zulu Alpha Kilo<\/a><\/li>\n<li>Lyranda Martin-Evans, vice-pr\u00e9sidente et directrice de cr\u00e9ation ex\u00e9cutive, <a href=\"https:\/\/www.dentsu.com\/\">Dentsu<\/a><\/li>\n<\/ul>\n<p><strong>March\u00e9 de l\u2019Ouest canadien<\/strong><\/p>\n<ul>\n<li>Katie Ainsworth, directrice de cr\u00e9ation ex\u00e9cutive, <a href=\"https:\/\/www.cossette.com\/fr\/accueil\">Cossette Vancouver<\/a><\/li>\n<li>Cameron Spires, directeur de cr\u00e9ation associ\u00e9 et concepteur-r\u00e9dacteur, <a href=\"https:\/\/rethinkcanada.com\/\">Rethink<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-74060\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Jury_2020-300x74.jpg\" alt=\"\" width=\"495\" height=\"122\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Jury_2020-300x74.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Jury_2020-768x189.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/Jury_2020.jpg 998w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous sommes tr\u00e8s fiers de voir que CARTE BLANCHE\u00a0continue de stimuler l\u2019industrie, \u00a0alors que le concours entame une nouvelle d\u00e9cennie, affirme Genevi\u00e8ve Cl\u00e9ment, gestionnaire principale, Communications-marketing, Bell M\u00e9dia. La participation soutenue des cr\u00e9atifs, ann\u00e9e apr\u00e8s ann\u00e9e, nous rappelle l\u2019int\u00e9r\u00eat soutenu envers la cr\u00e9ation publicitaire en affichage partout au Canada. CARTE BLANCHE est devenu un ambassadeur de la cr\u00e9ativit\u00e9. Le concours permet aux marques de concr\u00e9tiser leurs id\u00e9es et de donner vie \u00e0 des concepts publicitaires inoubliables.\u00a0\u00bb<\/span><\/p><\/blockquote>\n<p><strong>La campagne 2020 de CARTE BLANCHE<\/strong><\/p>\n<p>Le lancement du concours\u00a0CARTE BLANCHE se fait \u00e9galement au moyen d\u2019une campagne publicitaire num\u00e9rique qui cible les cr\u00e9atifs. La vie des cr\u00e9atifs est parfois ingrate, avec des <em>briefs\u00a0<\/em>moins inspirants et des rondes interminables de modifications.<\/p>\n<p>Avec CARTE BLANCHE, ils ont la chance de prendre leur destin en main en soumettant une pi\u00e8ce r\u00e9alis\u00e9e sans contrainte, dans le cadre d\u2019un concours qui peut les mener quelque part, plus loin\u2026 \u00e0 Cannes!<\/p>\n<p>Les duos cr\u00e9atifs de chaque march\u00e9 remportent un s\u00e9jour au 67<sup>e<\/sup>Festival international de la cr\u00e9ativit\u00e9 de Cannes. Quant aux clients des pi\u00e8ces gagnantes, ils pourront b\u00e9n\u00e9ficier d\u2019une campagne d\u2019affichage sur les panneaux num\u00e9riques grand format d\u2019Astral, dans leur march\u00e9 respectif, d\u2019une valeur de 50\u00a0000\u00a0$ pour le d\u00e9ploiement du concept.<\/p>\n<p><strong><u>Dates importantes du concours<\/u><\/strong><\/p>\n<ul>\n<li>P\u00e9riode de soumission\u00a0: du 16\u00a0mars au 7 avril 2020, 15 h<\/li>\n<li>Annonce des finalistes\u00a0: 27\u00a0avril\u00a02020<\/li>\n<li>D\u00e9voilement des gagnants\u00a0par march\u00e9s : le 6 mai 2020, dans tous les march\u00e9s. Plus de d\u00e9tails suivront.<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_74059\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-11e-edition-du-concours-carte-blanche-aux-creatifs-est-lancee\/\"  data-item_title=\"La 11e \u00e9dition du concours Carte Blanche aux cr\u00e9atifs est lanc\u00e9e\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/CB2020-1024x379.jpg\"  data-item_date=\"2020-03-16T12:03:12-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Astral, une division de Bell M\u00e9dia, lance aujourd\u2019hui la 11e \u00e9dition du concours CARTE BLANCHE AUX CR\u00c9ATIFS. Le concours annuel de cr\u00e9ation publicitaire en affichage se d\u00e9roulera du 16 mars au 7 avril 2019 dans trois march\u00e9s cl\u00e9s\u00a0: Qu\u00e9bec, Toronto et l\u2019Ouest canadien, qui regroupe Calgary, Edmonton et Vancouver.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_74059\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-11e-edition-du-concours-carte-blanche-aux-creatifs-est-lancee\/\"  data-item_title=\"La 11e \u00e9dition du concours Carte Blanche aux cr\u00e9atifs est lanc\u00e9e\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/CB2020-1024x379.jpg\"  data-item_date=\"2020-03-16T12:03:12-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":74061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,195],"tags":[668,667,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74059"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=74059"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74059\/revisions"}],"predecessor-version":[{"id":74062,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74059\/revisions\/74062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/74061"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=74059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=74059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=74059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}