{"id":74203,"date":"2020-03-19T12:25:05","date_gmt":"2020-03-19T16:25:05","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=74203"},"modified":"2020-03-19T14:08:19","modified_gmt":"2020-03-19T18:08:19","slug":"lg2-revoit-lensemble-de-limage-de-marque-de-quebecbio","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-revoit-lensemble-de-limage-de-marque-de-quebecbio\/","title":{"rendered":"lg2 revoit l&rsquo;ensemble de l&rsquo;image de marque de Qu\u00e9becBio"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-74205\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/03_lg2_QCBIO_Trame-300x171.jpg\" alt=\"\" width=\"647\" height=\"369\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/03_lg2_QCBIO_Trame-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/03_lg2_QCBIO_Trame-768x437.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/03_lg2_QCBIO_Trame-1024x583.jpg 1024w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">18 mars 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Que\u0301becBio pre\u0301sente ce mercredi sa toute nouvelle image de marque, son site web revampe\u0301 et sa dernie\u0300re campagne publicitaire, tous trois signe\u0301s par l\u2019agence lg2. Une nouvelle campagne qui ne pouvait pas mieux tomber, en ce contexte plane\u0301taire ou\u0300 l\u2019achat de produits biologiques et locaux est mis de l\u2019avant.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons e\u0301te\u0301 impressionne\u0301s par la capacite\u0301 de lg2 a\u0300 transposer rapidement nos enjeux dans une strate\u0301gie de valorisation comple\u0300tement inte\u0301gre\u0301e. De plus, l\u2019e\u0301quipe a su nous offrir des solutions cre\u0301atives concre\u0300tes re\u0301pondant pleinement a\u0300 nos besoins. Le lien de confiance s\u2019est installe\u0301 tout naturellement entre eux et nous, ce qui a permis une collaboration efficace tout au long du projet \u00bb, soutient Alain Rioux, coordonnateur principal de Que\u0301becBio.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/msYSMQpbuEE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">C\u2019est un re\u0301el privile\u0300ge de pouvoir contribuer a\u0300 faire rayonner nos marques que\u0301be\u0301coises et de collaborer e\u0301troitement avec elles. C\u2019e\u0301tait pour nous l\u2019occasion de positionner Que\u0301becBio comme une marque reconnue et LA re\u0301fe\u0301rence d\u2019ici en matie\u0300re d\u2019alimentation biologique que\u0301be\u0301coise \u00bb, conclut Marie-Christine Huppe\u0301, directrice-conseil chez lg2.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-74204\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/02_lg2_QCBIO_Logo-300x171.jpg\" alt=\"\" width=\"389\" height=\"222\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/02_lg2_QCBIO_Logo-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/02_lg2_QCBIO_Logo-768x437.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/02_lg2_QCBIO_Logo-1024x583.jpg 1024w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/p>\n<p>En plus d\u2019avoir revu toute sa plateforme de marque et son site web, Que\u0301becBio de\u0301ploiera sa campagne inte\u0301gre\u0301e dans les me\u0301dias traditionnels te\u0301le\u0301 et web te\u0301le\u0301, en inte\u0301gration de contenu et commandites a\u0300 l\u2019e\u0301mission Les Chefs, sur les me\u0301dias nume\u0301rique et sociaux ainsi que sur le terrain avec l\u2019activation de la marque dans diffe\u0301rents salons.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Q-sof6UbuDE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Avec des campagnes cre\u0301e\u0301es en partenariat avec des clients tels les Aliments du Que\u0301bec et les Producteurs de lait du Que\u0301bec, lg2 fait croi\u0302tre son expertise en matie\u0300re de produits locaux. Cette nouvelle campagne de\u0301ploye\u0301e sur plusieurs fronts pour Que\u0301becBio confirme le lien grandissant de l\u2019agence avec ce milieu effervescent.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-74211\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/09_lg2_QCBIO_T-Shirt-300x171.jpg\" alt=\"\" width=\"660\" height=\"376\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/09_lg2_QCBIO_T-Shirt-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/09_lg2_QCBIO_T-Shirt-768x437.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/09_lg2_QCBIO_T-Shirt-1024x583.jpg 1024w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-74210\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/08_lg2_QCBIO_Tablier-300x171.jpg\" alt=\"\" width=\"621\" height=\"354\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/08_lg2_QCBIO_Tablier-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/08_lg2_QCBIO_Tablier-768x437.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/08_lg2_QCBIO_Tablier-1024x583.jpg 1024w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-74209\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/07_lg2_QCBIO_Papeterie-300x171.jpg\" alt=\"\" width=\"661\" height=\"377\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/07_lg2_QCBIO_Papeterie-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/07_lg2_QCBIO_Papeterie-768x437.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/07_lg2_QCBIO_Papeterie-1024x583.jpg 1024w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-74208\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/06_lg2_QCBIO_Carte-300x171.jpg\" alt=\"\" width=\"618\" height=\"352\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/06_lg2_QCBIO_Carte-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/06_lg2_QCBIO_Carte-768x437.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/06_lg2_QCBIO_Carte-1024x583.jpg 1024w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-74207\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/05_lg2_QCBIO_Facebook-300x171.jpg\" alt=\"\" width=\"632\" height=\"360\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/05_lg2_QCBIO_Facebook-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/05_lg2_QCBIO_Facebook-768x437.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/05_lg2_QCBIO_Facebook-1024x583.jpg 1024w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/> <img loading=\"lazy\" class=\"aligncenter  wp-image-74206\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/04_lg2_QCBIO_Web-300x169.jpg\" alt=\"\" width=\"705\" height=\"397\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/04_lg2_QCBIO_Web-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/04_lg2_QCBIO_Web-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/04_lg2_QCBIO_Web-1024x576.jpg 1024w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client :\u00a0Qu\u00e9becBio \u2013 Alain Rioux, Sylvie Petitpas, F\u00e9lix Perreault<\/li>\n<li>Directeur de cr\u00e9ation publicitaire :\u00a0Nicolas Boisvert<\/li>\n<li>Directeur de cr\u00e9ation design :\u00a0Jacques de Varennes<\/li>\n<li>Cr\u00e9ation publicitaire :\u00a0Camille Gagnon<\/li>\n<li>Cr\u00e9ation design :\u00a0Sonia Delisle<\/li>\n<li>Directeurs artistiques :\u00a0Vincent Bernard, Olivier Caron<\/li>\n<li>Strat\u00e9gie :\u00a0Catherine Darius, Garance Meyer<\/li>\n<li>Service-conseil :\u00a0Marie-Christine Hupp\u00e9, Alexandre Normand, Camille Savard<\/li>\n<li>Production num\u00e9rique :\u00a0Alexandre Normand, David Boivin<\/li>\n<li>Production graphique :\u00a0Charleine Durand, Sylvain Gr\u00e9goire, Marie \u00c8ve Roussy<\/li>\n<li>Direction de production :\u00a0Julie Pichette<\/li>\n<li>R\u00e9alisation :\u00a0Charles Burroughs<\/li>\n<li>Maison de production :\u00a0Nova Film<\/li>\n<li>Producteur :\u00a0Charles Gaudreau<\/li>\n<li>Directeur de production :\u00a0Pierre-Ren\u00e9 Bonnette<\/li>\n<li>Directeur de la photographie :\u00a0Vincent Masse<\/li>\n<li>1er assistant cam\u00e9ra :\u00a0Maxime Boudreault<\/li>\n<li>Directrice artistique de plateau :\u00a0Jessie Dumaresq<\/li>\n<li>Accessoiriste :\u00a0S\u00e9bastien Bolduc<\/li>\n<li>Preneur de son :\u00a0Normand Lapierre<\/li>\n<li>Maquillage :\u00a0Marie-Guylaine Auclair<\/li>\n<li>Colorisation :\u00a0Studio \u00c9l\u00e9ment<\/li>\n<li>Son et ing\u00e9nierie :\u00a0Guillaume Houde \u2013 Circonflex<\/li>\n<li>M\u00e9dias :\u00a0Touch\u00e9 !<\/li>\n<li>Relations publiques :\u00a0TACT Marie-Pierre C\u00f4t\u00e9<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_74203\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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Une nouvelle campagne qui ne pouvait pas mieux tomber, en ce contexte plane\u0301taire ou\u0300 l\u2019achat de produits biologiques et locaux est mis de l\u2019avant.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_74203\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-revoit-lensemble-de-limage-de-marque-de-quebecbio\/\"  data-item_title=\"lg2 revoit l&#039;ensemble de l&#039;image de marque de Qu\u00e9becBio\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/03\/03_lg2_QCBIO_Trame-1024x583.jpg\"  data-item_date=\"2020-03-19T12:25:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":74205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195,117],"tags":[227,243],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74203"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=74203"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74203\/revisions"}],"predecessor-version":[{"id":74212,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74203\/revisions\/74212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/74205"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=74203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=74203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=74203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}