{"id":7425,"date":"2014-08-20T08:27:39","date_gmt":"2014-08-20T12:27:39","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=7425"},"modified":"2023-09-02T15:34:13","modified_gmt":"2023-09-02T19:34:13","slug":"le-web-social-dangereux-pour-la-presse-dinteret-public","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-web-social-dangereux-pour-la-presse-dinteret-public\/","title":{"rendered":"Le web social: dangereux pour la presse d’int\u00e9r\u00eat public?"},"content":{"rendered":"

\"Presse<\/a>19 ao<\/b><\/span>\u00fb<\/b><\/span>t 2014 – Une <\/b><\/span>\u00e9<\/b><\/span>tude de l<\/b><\/span>\u2019<\/b><\/span>entreprise <\/b>Shareaholic<\/b><\/span><\/a><\/span> vient nous confirmer que les m<\/b><\/span>\u00e9<\/b><\/span>dias sociaux sont devenus l<\/b><\/span>\u2019<\/b><\/span>incontestable porte d<\/b><\/span>\u2019<\/b><\/span>entr<\/b><\/span>\u00e9<\/b><\/span>e de l<\/b><\/span>\u2019<\/b><\/span>information. En si peu de temps, la fa<\/b><\/span>\u00e7<\/b><\/span>on dont les internautes choisissent et consomment leur information a compl<\/b><\/span>\u00e8<\/b><\/span>tement chang<\/b><\/span>\u00e9<\/b><\/span>. Ainsi, la recherche Google est de plus en plus remplac<\/b><\/span>\u00e9<\/b><\/span>e par les recommandations d<\/b><\/span>\u2019\u00ab<\/b><\/span>amis<\/b><\/span>\u00bb<\/b><\/span>.<\/b><\/span><\/span><\/p>\n

Pour en venir <\/span>\u00e0 <\/span>ce constat, le r<\/span>\u00e9<\/span>seau Shareaholic s<\/span>\u2019<\/span>est bas<\/span>\u00e9 <\/span>sur son <\/span>\u00e9<\/span>norme base de donn<\/span>\u00e9<\/span>es qui regroupe 350 000 sites Web, ce qui repr<\/span>\u00e9<\/span>sente 400 millions d<\/span>\u2019<\/span>internautes uniques chaque mois. Son <\/span>\u00e9<\/span>tude r<\/span>\u00e9<\/span>v<\/span>\u00e8<\/span>le qu<\/span>\u2019<\/span>en juillet 2013, 40% des internautes sont pass<\/span>\u00e9<\/span>s par des moteurs de recherche pour s<\/span>\u2019<\/span>informer, tandis que 14 % l<\/span>\u2019<\/span>ont fait en suivant une recommandation sur un r<\/span>\u00e9<\/span>seau comme Facebook. Un an plus tard, les deux courbes se rejoignent <\/span>\u00e0 <\/span>29%. Un renversement important de la tendance qui ne fera, selon eux, que s<\/span>\u2019<\/span>accentuer.<\/span><\/p>\n

Le site web Buzzfeed<\/span><\/a><\/span><\/strong> l<\/span>\u2019<\/span>a bien compris. Comme son nom l<\/span>\u2019<\/span>indique, il compte sur l<\/span>\u2019<\/span>engouement des internautes pour que ses articles soient partag<\/span>\u00e9<\/span>s. Habituellement, il propose des d<\/span>\u00e9<\/span>comptes sur des int<\/span>\u00e9<\/span>r<\/span>\u00ea<\/span>ts de masse comme les animaux ou les s<\/span>\u00e9<\/span>ries t<\/span>\u00e9<\/span>l<\/span>\u00e9<\/span>vis<\/span>\u00e9<\/span>es en faisant bien attention au caract<\/span>\u00e8<\/span>re nostalgique, impressionnant, hors de l<\/span>\u2019<\/span>ordinaire du sujet<\/span>\u2026<\/span> Comme 19 adorables chats-burritos<\/i> ou Ceci est sans doute le meilleur hommage rendu <\/i><\/span>\u00e0 <\/i><\/span>Robin Williams<\/i>, par exemple<\/span>\u2026<\/span><\/p>\n

\u00c0 <\/span>l<\/span>\u2019<\/span>heure d<\/span>\u2019<\/span>une mutation importante dans la fa<\/span>\u00e7<\/span>on dont nous consommons l<\/span>\u2019<\/span>information, cette nouvelle tendance aurait-elle pour effet d<\/span>\u2019<\/span>appauvrir le flot d<\/span>\u2019<\/span>information et d<\/span>\u2019<\/span>enterrer peu <\/span>\u00e0 <\/span>peu ce qui est digne d<\/span>\u2019<\/span>int<\/span>\u00e9<\/span>r<\/span>\u00ea<\/span>t public?<\/span><\/p>\n

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19 ao\u00fbt 2014 – Une \u00e9tude de l\u2019entreprise Shareaholic vient nous confirmer que les m\u00e9dias sociaux sont devenus l\u2019incontestable porte d\u2019entr\u00e9e de l\u2019information. En si peu de temps, la fa\u00e7on dont les internautes choisissent et consomment leur information a compl\u00e8tement chang\u00e9. Ainsi, la recherche Google est de plus en plus remplac\u00e9e par les recommandations d\u2019\u00abamis\u00bb. […]<\/p>\n

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