{"id":74602,"date":"2020-04-02T12:20:34","date_gmt":"2020-04-02T16:20:34","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=74602"},"modified":"2020-04-02T14:24:49","modified_gmt":"2020-04-02T18:24:49","slug":"lg2-lance-un-front-commun-de-19-marques-dici-pour-encourager-lachat-local","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-lance-un-front-commun-de-19-marques-dici-pour-encourager-lachat-local\/","title":{"rendered":"lg2 lance un front commun de 19 marques d\u2019ici pour encourager l\u2019achat local"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-74603 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/1.-lg2_OSSLC_Visuel-moteur-300x157.png\" alt=\"\" width=\"562\" height=\"294\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/1.-lg2_OSSLC_Visuel-moteur-300x157.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/1.-lg2_OSSLC_Visuel-moteur-768x402.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/1.-lg2_OSSLC_Visuel-moteur-1024x536.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/1.-lg2_OSSLC_Visuel-moteur.png 1200w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">1er avril 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La COVID-19 est une crise sans pre\u0301ce\u0301dent. Les impacts sur l\u2019e\u0301conomie que\u0301be\u0301coise seront immenses. C\u2019est pourquoi lg2, la plus grande agence de cre\u0301ation a\u0300 proprie\u0301te\u0301 que\u0301be\u0301coise, a de\u0301cide\u0301 de re\u0301unir 19 marques pour pre\u0301senter aujourd\u2019hui la campagne coope\u0301rative On se serre les coudes.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">L\u2019appel de Franc\u0327ois Legault a\u0300 consommer local a anime\u0301 nos troupes chez lg2. On s\u2019est tout de suite dit que ce n\u2019e\u0301tait pas parce qu\u2019on ne pouvait pas se serrer la main qu\u2019on ne pouvait pas se serrer les coudes. On s\u2019est mis a\u0300 re\u0301fle\u0301chir a\u0300 comment aider nos clients &#8211; qui subissent de\u0301ja\u0300 les contrecoups &#8211; a\u0300 se sortir de cette crise. Et comme plusieurs d\u2019entre eux sont des entrepreneurs d\u2019ici, l\u2019ide\u0301e de les re\u0301unir devenait la cle\u0301. La force du nombre, l\u2019effet rassembleur, la confiance mutuelle et un peu de cre\u0301ativite\u0301 a\u0300 distance ont permis de cre\u0301er cette campagne d\u2019impact dans des temps records \u00bb, souligne Marc Fortin, associe\u0301, chef du produit, Montre\u0301al, lg2.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/5BOINgtUit0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cette offensive d\u2019envergure inclut des messages vide\u0301os qui seront diffuse\u0301s a\u0300 la te\u0301le\u0301 et en ligne (3 messages de 30 secondes, avec 19 annonceurs). Des initiatives sociales seront aussi de\u0301ploye\u0301es afin de cre\u0301er un mouvement d\u2019entraide et de sensibiliser les Que\u0301be\u0301cois a\u0300 la force du #AchetonsLocal.<\/p>\n<p>Des entreprises que\u0301be\u0301coises seront d\u2019abord invite\u0301es a\u0300 relever le de\u0301fi #OnSeSerreLesCoudes. Les influenceurs, les cre\u0301ateurs de contenu et les citoyens pourront ensuite se joindre a\u0300 la vague. Des gifs, des autocollants et des me\u0300mes circuleront un peu partout sur les re\u0301seaux sociaux.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FOnSeSerreLesCoudes%2Fposts%2F117669213210933&amp;width=500\" width=\"500\" height=\"753\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-size: 24px;\"><strong>Des marques connues et engage\u0301es<\/strong><\/span><\/h2>\n<p>Comme l\u2019entraide et la collaboration sont nos plus grandes allie\u0301es en ce moment, les marques participant a\u0300 la campagne tendent la main (symboliquement) a\u0300 une autre marque, au lieu de mettre de l\u2019avant leur propre discours.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/fEY06p8wE8Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cette campagne multi-marques touche plusieurs secteurs d\u2019activite\u0301 (alimentation et restauration, commerce de de\u0301tail, services, etc.) comme une grande varie\u0301te\u0301 de produits d\u2019ici. Ces marques invitent aussi d\u2019autres entreprises a\u0300 contribuer a\u0300 cette chai\u0302ne sur les me\u0301dias sociaux.<\/p>\n<p>Cette ide\u0301e a pu e\u0302tre concre\u0301tise\u0301e gra\u0302ce a\u0300 toutes ces entreprises et organisations fie\u0300rement que\u0301be\u0301coises qui souhaitent envoyer un message fort aux Que\u0301be\u0301cois : Aliments du Que\u0301bec, Bore\u0301ale (Les Brasseurs du Nord), Cidrerie Om, Distillerie Noroi, Fenplast, Guru, Harnois E\u0301nergies, La Cage &#8211; Brasserie sportive, Laitues Mirabel, Les Aliments Lesters lte\u0301e, Les Producteurs de lait du Que\u0301bec (Lait, Fromages d\u2019ici), Maison Orphe\u0301e, Mamzells, Pommes Qualite\u0301 Que\u0301bec, Que\u0301becBio, Ricardo Media, Simplex Location d\u2019outils, Stefano Faita (Aliments Faita Forgione).<\/p>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/8.+lg2_OSSLC_GIF-Produits-icitte-bas-182547.gif\" alt=\"On se serre les coudes 8\" \/><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-74607 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/5.-lg2_OSSLC_Mosaique_Logos_19-marques-300x169.png\" alt=\"\" width=\"641\" height=\"361\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/5.-lg2_OSSLC_Mosaique_Logos_19-marques-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/5.-lg2_OSSLC_Mosaique_Logos_19-marques-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/5.-lg2_OSSLC_Mosaique_Logos_19-marques-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/5.-lg2_OSSLC_Mosaique_Logos_19-marques.png 1920w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/p>\n<h2><span style=\"font-size: 24px;\"><strong>Encourager nos me\u0301dias d\u2019ici<\/strong><\/span><\/h2>\n<p>A\u0300 cette offensive s\u2019attache une strate\u0301gie me\u0301dia cohe\u0301rente avec le message, gra\u0302ce a\u0300 la collaboration de l\u2019agence me\u0301dia Touche\u0301!, partenaire de lg2 de longue date, qui a accepte\u0301 de faire partie de l\u2019aventure. Tous les placements publicitaires de cette campagne encouragent des me\u0301dias du Que\u0301bec (te\u0301le\u0301vision et placements nume\u0301riques locaux), eux qui subissent aussi les effets de cette crise.<\/p>\n<\/div>\n<\/div>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Il est paradoxal de constater qu\u2019en ces temps difficiles, nos me\u0301dias d\u2019ici soient a\u0300 la fois aussi ne\u0301vralgiques et autant affecte\u0301s par la baisse de leurs revenus publicitaires \u00bb, constate Alain Desormiers, fondateur de Touche\u0301!. \u00ab J\u2019en appelle a\u0300 toutes les agences et a\u0300 tous les annonceurs d\u2019emboi\u0302ter le pas<a href=\"https:\/\/isarta.com\/infos\/pourquoi-touche-milite-pour-lachat-media-responsable-aupres-des-plateformes-quebecoises-et-canadiennes\/\" target=\"_blank\" rel=\"noopener\"> au mouvement de placement\u00a0<\/a><\/span><span style=\"font-size: 16px;\">me\u0301dia responsable, qui milite pour un meilleur soutien des budgets publicitaires envers les me\u0301dias d\u2019ici \u00bb, souligne Alain\u00a0<\/span><span style=\"font-size: 16px;\">Desormiers. <\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/RB-uwYH29gA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Aucun dollar me\u0301dia ne sera donc investi sur les plateformes sociales a\u0300 proprie\u0301te\u0301 e\u0301trange\u0300re qui, elles, seront utilise\u0301es de manie\u0300re organique pour faire passer le message au plus grand nombre.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Ce projet d\u2019envergure a aussi e\u0301te\u0301 rendu possible gra\u0302ce a\u0300 la collaboration de TACT. Merci e\u0301galement a\u0300 Maison Made In, qui a accepte\u0301 de faire passer le message avec nous.<\/p>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/6.+lg2_OSSLC_GIF_Coeur-182545.gif\" alt=\"On se serre les coudes 5\" \/><\/p>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/7.+lg2_OSSLC_GIF_Je-Loue-local-182546.gif\" alt=\"On se serre les coudes 6\" \/><\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Nom de tous les annonceurs participant a\u0300 l\u2019offensive initiale (par ordre alphabe\u0301tique et relie\u0301 a\u0300 chacune des 3 publicite\u0301s x 30 secondes) :<\/p>\n<ul>\n<li>Aliments du Que\u0301bec : www.alimentsduquebec.com \/ Vide\u0301o no 2<\/li>\n<li>Bore\u0301ale (Les Brasseurs du Nord) : www.boreale.com \/ Vide\u0301o no 2<\/li>\n<li>Cidrerie Om \/ Vide\u0301o no 1<\/li>\n<li>Distillerie Noroi : www.distillerienoroi.com \/ Vide\u0301o no 1<\/li>\n<li>Fenplast : www.fenplast.com \/ Vide\u0301o no 3<\/li>\n<li>Guru : www.guruenergy.com \/ Vide\u0301o no 3<\/li>\n<li>Harnois E\u0301nergies : www.harnoisenergies.com \/ Vide\u0301o no 3<\/li>\n<li>La Cage &#8211; Brasserie sportive : www.cage.ca \/ Vide\u0301o no 2<\/li>\n<li>Laitues Mirabel : www.laituesmirabel.com \/ Vide\u0301o no 2<\/li>\n<li>Les Aliments Lesters lte\u0301e : www.lesters.ca \/ Vide\u0301o no 1<\/li>\n<li>Les Producteurs de lait du Que\u0301bec\n<ul>\n<li>Lait : www.lafamilledulait.com \/ Vide\u0301o no 1<\/li>\n<li>Fromages d\u2019ici : www.fromagesdici.com \/ Vide\u0301o no 2<\/li>\n<\/ul>\n<\/li>\n<li>Maison Orphe\u0301e : www.maisonorphee.com \/ Vide\u0301o no 2<\/li>\n<li>Mamzells : www.mamzells.com \/ Vide\u0301o no 2<\/li>\n<li>Pommes Qualite\u0301 Que\u0301bec : www.lapommeduquebec.ca \/ Vide\u0301o no 3<\/li>\n<li>Que\u0301becBio : www.quebecbio.com \/ Vide\u0301o no 1<\/li>\n<li>Ricardo Media : www.ricardocuisine.com \/ Vide\u0301o no 2<\/li>\n<li>Simplex Location d\u2019outils : www.simplex.ca \/ Vide\u0301o no 3<\/li>\n<li>Stefano Faita (Aliments Faita Forgione) : www.stefanofaita.com \/ Vide\u0301o no 1<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_74602\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-lance-un-front-commun-de-19-marques-dici-pour-encourager-lachat-local\/\"  data-item_title=\"lg2 lance un front commun de 19 marques d\u2019ici pour encourager l\u2019achat local\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/1.-lg2_OSSLC_Visuel-moteur-1024x536.png\"  data-item_date=\"2020-04-02T12:20:34-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La COVID-19 est une crise sans pre\u0301ce\u0301dent. Les impacts sur l\u2019e\u0301conomie que\u0301be\u0301coise seront immenses. C\u2019est pourquoi lg2, la plus grande agence de cre\u0301ation a\u0300 proprie\u0301te\u0301 que\u0301be\u0301coise, a de\u0301cide\u0301 de re\u0301unir 19 marques pour pre\u0301senter aujourd\u2019hui la campagne coope\u0301rative On se serre les coudes.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_74602\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-lance-un-front-commun-de-19-marques-dici-pour-encourager-lachat-local\/\"  data-item_title=\"lg2 lance un front commun de 19 marques d\u2019ici pour encourager l\u2019achat local\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/1.-lg2_OSSLC_Visuel-moteur-1024x536.png\"  data-item_date=\"2020-04-02T12:20:34-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":74603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,195],"tags":[1057,186,227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74602"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=74602"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74602\/revisions"}],"predecessor-version":[{"id":74612,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74602\/revisions\/74612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/74603"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=74602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=74602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=74602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}