{"id":74625,"date":"2020-04-01T16:12:03","date_gmt":"2020-04-01T20:12:03","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=74625"},"modified":"2020-04-01T16:12:03","modified_gmt":"2020-04-01T20:12:03","slug":"coronavirus-doublement-des-ventes-en-ligne-en-deux-semaines-au-quebec-selon-absolunet","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/coronavirus-doublement-des-ventes-en-ligne-en-deux-semaines-au-quebec-selon-absolunet\/","title":{"rendered":"Coronavirus : doublement des ventes en ligne en deux semaines au Qu\u00e9bec selon Absolunet"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-74631 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-ecommerce-300x195.png\" alt=\"\" width=\"560\" height=\"364\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-ecommerce-300x195.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-ecommerce.png 577w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">1er avril 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Absolunet r\u00e9v\u00e8le <a href=\"https:\/\/absolunet.com\/fr\/covid-19-et-ecommerce-au-quebec-et-au-canada\/\" target=\"_blank\" rel=\"noopener\">dans son dernier rapport<\/a> que le commerce \u00e9lectronique est au point de bascule, alors que les ventes en ligne ont plus que doubl\u00e9es depuis le 11 mars, jour o\u00f9 l&rsquo;OMS d\u00e9clarait la COVID-19 une pand\u00e9mie mondiale.\u00a0<\/strong><\/span><\/p>\n<p><u><a href=\"https:\/\/absolunet.com\/fr\/covid-19-et-ecommerce-au-quebec-et-au-canada\/\" target=\"_blank\" rel=\"nofollow noopener\">Le rapport d&rsquo;Absolunet<\/a><\/u> d\u00e9cortique l&rsquo;impact du Covid-19 sur le commerce \u00e9lectronique, secteur par secteur.\u00a0Voici l\u2019\u00e9tat des lieux selon les donn\u00e9es analys\u00e9es par Absolunet du 11 au 29 mars 2020 :<\/p>\n<ul type=\"disc\">\n<li>105\u00a0% dans les \u00ab\u00a0articles de sports\u00a0\u00bb,<\/li>\n<li>106\u00a0% dans le \u00ab\u00a0meuble et les articles de maison\u00a0\u00bb,<\/li>\n<li>160 % dans \u00ab\u00a0l&rsquo;alimentation et la restauration\u00a0\u00bb,<\/li>\n<li>161 % dans les \u00ab\u00a0appareils m\u00e9nagers, \u00e9lectronique, mat\u00e9riaux de construction et r\u00e9novation\u00a0\u00bb.<\/li>\n<li>L&rsquo;industrie du v\u00eatement enregistre quant \u00e0 elle la croissance la plus \u00ab\u00a0faible\u00a0\u00bb, avec\u00a021 %.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-74632 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-300x149.png\" alt=\"\" width=\"656\" height=\"326\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-300x149.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-768x381.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet.png 993w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-74633 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-2-300x175.png\" alt=\"\" width=\"591\" height=\"345\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-2-300x175.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-2-768x448.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-2-1024x598.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-2.png 1180w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/p>\n<p>Le trafic a par contre baiss\u00e9, alors que les internautes qu\u00e9b\u00e9cois semblent plus d\u00e9cisifs; moins de magasinage, plus d&rsquo;achats.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">C&rsquo;est du jamais vu. Le Qu\u00e9bec et le <span class=\"xn-location\">Canada<\/span> sont au point de bascule num\u00e9rique. Nous nous rappellerons un jour qu&rsquo;il y avait les fa\u00e7ons d&rsquo;acheter AVANT le COVID-19, et APR\u00c8S, pr\u00e9vient <span class=\"xn-person\">Charles Desjardins<\/span>, Associ\u00e9 et vice-pr\u00e9sident ex\u00e9cutif, Absolunet. \u00ab La maturit\u00e9 eCommerce de presque toute entreprise canadienne est aujourd&rsquo;hui mise \u00e0 l&rsquo;\u00e9preuve de mani\u00e8re sans pr\u00e9c\u00e9dent. \u00a0\u00bb<\/span><\/p><\/blockquote>\n<p>La firme montr\u00e9alaise donne alors quelques points de comparaison aux marchands qu\u00e9b\u00e9cois, sur trois indicateurs de succ\u00e8s cl\u00e9 :<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-74634 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-3-300x196.png\" alt=\"\" width=\"602\" height=\"393\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-3-300x196.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-3-768x501.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-3-1024x668.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/absolunet-3.png 1054w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Les commer\u00e7ants qui avaient d\u00e9j\u00e0 20 % ou plus de leurs revenus qui provenaient du eCommerce avant la crise sont les mieux plac\u00e9s pour la traverser, \u00bb\u00a0conclut M. Desjardins.<\/span><\/p><\/blockquote>\n<p>M\u00e9thodologie :<\/p>\n<p>Bas\u00e9 sur les donn\u00e9es Google Analytics de 50 entreprises canadiennes, cet index compare les revenus et les sessions des 19 jours avant et apr\u00e8s le 11 mars 2020 tout comme la p\u00e9riode du 11 au 29 mars 2019. Les graphiques d\u00e9montrent la performance combin\u00e9e de ces entreprises et commer\u00e7ants et expriment le cumul de leurs performances moyennes sur ces p\u00e9riodes.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/absolunet.com\/fr\/covid-19-et-ecommerce-au-quebec-et-au-canada\/\" target=\"_blank\" rel=\"noopener\"><strong>D\u00e9couvrez le rapport complet ici.<\/strong><\/a><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_74625\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Absolunet r\u00e9v\u00e8le dans son dernier rapport que le commerce \u00e9lectronique est au point de bascule, alors que les ventes en ligne ont plus que doubl\u00e9es depuis le 11 mars, jour o\u00f9 l&rsquo;OMS d\u00e9clarait la COVID-19 une pand\u00e9mie mondiale.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_74625\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\" 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