{"id":74763,"date":"2020-04-06T15:31:24","date_gmt":"2020-04-06T19:31:24","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=74763"},"modified":"2020-04-06T15:31:53","modified_gmt":"2020-04-06T19:31:53","slug":"ogilvy-et-la-tablee-des-chefs-lancent-les-cuisines-solidaires","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ogilvy-et-la-tablee-des-chefs-lancent-les-cuisines-solidaires\/","title":{"rendered":"Ogilvy et la Tabl\u00e9e des Chefs lancent les cuisines solidaires"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-74764 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/Banque-alimentaire-300x157.png\" alt=\"\" width=\"613\" height=\"321\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/Banque-alimentaire-300x157.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/Banque-alimentaire-768x402.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/Banque-alimentaire-1024x536.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/Banque-alimentaire.png 1200w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">6 avril 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Collaborateurs de longue date, l\u2019agence Ogilvy et la Table\u0301e des Chefs unissent une fois de plus leurs efforts pour lancer Les Cuisines Solidaires. L\u2019offensive rame\u0300nera a\u0300 leurs fourneaux une centaine de chefs et leurs brigades pour aider a\u0300 regarnir les Banques alimentaires du Que\u0301bec, durement frappe\u0301es depuis le de\u0301but de la crise de la COVID-19.<\/strong><\/span><\/p>\n<p>L\u2019industrie agro-alimentaire et celle de la restauration mettront la main a\u0300 la pa\u0302te pour produire plus de 800 000 repas en cette pe\u0301riode ou\u0300 l\u2019incertitude et la pre\u0301carite\u0301 guettent un nombre grandissant de familles que\u0301be\u0301coises.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/g2IshCPwvxA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Cette grande chai\u0302ne de solidarite\u0301 s\u2019ope\u0301rera a\u0300 travers toute la province. Les producteurs donneront des aliments en grande quantite\u0301, les distributeurs les livreront dans les cuisines des restaurants et les chefs reprendront du service pour faire ce qu&rsquo;ils font de mieux : cuisiner.<\/p>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/3_TDC_gif1_camion2-182762.gif\" alt=\"cuisine\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Il m\u2019aura fallu moins de trente secondes lors de ma discussion avec Jean-Franc\u0327ois pour re\u0301aliser qu\u2019il e\u0301tait impe\u0301ratif de se mobiliser pour donner vie a\u0300 sa vision. J\u2019en profite pour souligner le de\u0301vouement et le c\u0153ur a\u0300 l\u2019ouvrage de ma gang, qui a fait abstraction des obstacles et des contraintes de production que notre industrie connait actuellement pour lancer cette belle initiative. \u00bb indique David Aubert, Chef de la direction d\u2019Ogilvy.<\/span><\/p><\/blockquote>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/5_TDC_gif3_map-182764.gif\" alt=\"cuisine3\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Il y a une semaine jour pour jour, je briefais l&rsquo;e\u0301quipe d\u2019Ogilvy a\u0300 propos de mon ambitieux projet. Aussi entrepreneurs que moi, ils ont embrasse\u0301 l\u2019ide\u0301e et de\u0301ploye\u0301 une e\u0301quipe 7\/7 pour re\u0301ussir a\u0300 faire arriver tout c\u0327a rapidement. Je tiens a\u0300 le souligner, car le succe\u0300s de cette ope\u0301ration revient a\u0300 chacun de mes partenaires, \u00bb explique Jean-Franc\u0327ois Archambault, directeur ge\u0301ne\u0301ral et fondateur de la Table\u0301e des Chefs.<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Une se\u0301rie d\u2019initiatives viendront ponctuer le paysage publicitaire au cours des prochaines semaines. Des messages vide\u0301o, diffuse\u0301s en ligne et a\u0300 la te\u0301le\u0301, ainsi qu\u2019un message radio lanceront le bal pour faire connai\u0302tre Les Cuisines Solidaires. Par la suite, du contenu nume\u0301rique et une offensive sociale re\u0301uniront des chefs participants et des influenceurs pour permettre aux Que\u0301be\u0301cois de\u00a0 se retrouver au c\u0153ur des diffe\u0301rentes e\u0301tapes de ce projet rassembleur.<\/p>\n<p><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/4_TDC_gif2_plats-182763.gif\" alt=\"cuisine2\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Cre\u0301dits :<\/p>\n<ul>\n<li>Annonceur : La Table\u0301e des Chefs<\/li>\n<li>Agence : Ogilvy<\/li>\n<li>Son : Studios Apollo<\/li>\n<li>Relations Publiques : TACT Intelligence-conseil<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_74763\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ogilvy-et-la-tablee-des-chefs-lancent-les-cuisines-solidaires\/\"  data-item_title=\"Ogilvy et la Tabl\u00e9e des Chefs lancent les cuisines solidaires\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/Banque-alimentaire-1024x536.png\"  data-item_date=\"2020-04-06T15:31:24-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Collaborateurs de longue date, l\u2019agence Ogilvy et la Table\u0301e des Chefs unissent une fois de plus leurs efforts pour lancer Les Cuisines Solidaires. L\u2019offensive rame\u0300nera a\u0300 leurs fourneaux une centaine de chefs et leurs brigades pour aider a\u0300 regarnir les Banques alimentaires du Que\u0301bec, durement frappe\u0301es depuis le de\u0301but de la crise de la COVID-19.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_74763\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ogilvy-et-la-tablee-des-chefs-lancent-les-cuisines-solidaires\/\"  data-item_title=\"Ogilvy et la Tabl\u00e9e des Chefs lancent les cuisines solidaires\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/Banque-alimentaire-1024x536.png\"  data-item_date=\"2020-04-06T15:31:24-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":74764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[283],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74763"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=74763"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74763\/revisions"}],"predecessor-version":[{"id":74765,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/74763\/revisions\/74765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/74764"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=74763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=74763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=74763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}