{"id":75147,"date":"2020-04-21T14:32:13","date_gmt":"2020-04-21T18:32:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=75147"},"modified":"2020-04-21T14:32:13","modified_gmt":"2020-04-21T18:32:13","slug":"camden-signe-la-derniere-campagne-de-scfp-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-signe-la-derniere-campagne-de-scfp-quebec\/","title":{"rendered":"Camden signe la derni\u00e8re campagne de SCFP-Qu\u00e9bec"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-75148 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/camden-300x168.png\" alt=\"\" width=\"773\" height=\"433\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/camden-300x168.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/04\/camden.png 591w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p class=\"h1\"><span style=\"font-size: 10px;\">21 avril 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Quelques jours seulement avant le grand cong\u00e9 pascal, Le SCFP-Qu\u00e9bec, partie int\u00e9grante du plus important syndicat au Canada, a confi\u00e9 \u00e0 Camden la planification, la cr\u00e9ation, la r\u00e9alisation et la diffusion d\u2019une campagne publicitaire grand public qui s\u2019inscrit dans le contexte de la crise du COVID-19.<\/strong> <\/span><\/p>\n<p>D\u00e9ploy\u00e9e en t\u00e9l\u00e9 et en m\u00e9dias num\u00e9riques, cette offensive t\u00e9moigne de l\u2019importance du r\u00f4le des membres du SCFP-Qu\u00e9bec dans 11 grands secteurs, notamment la sant\u00e9 et les services sociaux, les secteurs a\u00e9rien et maritime, les m\u00e9dias et t\u00e9l\u00e9communications, Hydro-Qu\u00e9bec et le secteur municipal.<\/p>\n<p>Une portion de la pi\u00e8ce\u00a0<em>Hasselblad\u00a04 (improvisation)<\/em>\u00a0du pianiste Jean-Michel Blais, enregistr\u00e9e il y a quelques ann\u00e9es \u00e0 m\u00eame son appartement, teinte l\u2019ambiance du message principal de 60 secondes, qui comprend entre autres des plans de membres du SCFP-Qu\u00e9bec en action.<\/p>\n<p>Fait \u00e0 noter, Camden s\u2019est arrim\u00e9e \u00e0 son client et a orchestr\u00e9 \u00e0 distance l\u2019ensemble des intervenants impliqu\u00e9s sur le projet, de la planification \u00e0 la production, en quelques jours seulement, dans un mode collaboratif exceptionnel en ces temps de confinement.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/YL1hes3-69s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La publicit\u00e9 souligne les efforts et les sacrifices des employ\u00e9s au service du public, qui contribuent \u00e0 maintenir nos quotidiens en \u0153uvrant souvent dans l\u2019ombre. La finale invite toute la population \u00e0 \u00eatre tout aussi essentielle en respectant les consignes sanitaires et de s\u00e9curit\u00e9 \u00e9mises par les autorit\u00e9s.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous voulions saluer tous les \u00ab\u00a0essentiels\u00a0\u00bb. Nous nous sommes dit que la meilleure fa\u00e7on d\u2019y arriver, c\u2019est de faire notre part. Certes, la campagne souligne leur apport, mais elle rappelle aussi l\u2019importance de respecter les consignes sanitaires pour eux, et pour nous. Plus que jamais, nous voyons \u00e0 quel point nos services publics sont vitaux. Une soci\u00e9t\u00e9 qui a un solide filet social et des services publics en bonne sant\u00e9, c\u2019est une soci\u00e9t\u00e9 capable d\u2019absorber les chocs et de rebondir. Une fois la crise pass\u00e9e, il ne faudra pas oublier cette le\u00e7on\u00a0\u2009\u00bb, de plaider Benoit Bouchard, pr\u00e9sident du SCFP-Qu\u00e9bec.<\/span><\/p><\/blockquote>\n<p>La planification m\u00e9dia \u00e9t\u00e9 assur\u00e9e par Camden Toronto, le p\u00f4le d\u2019expertise m\u00e9dia du groupe Camden. Une version 30 secondes du message a \u00e9galement \u00e9t\u00e9 d\u00e9clin\u00e9e pour la t\u00e9l\u00e9, alors qu\u2019un format 15 secondes a \u00e9t\u00e9 produit pour certains m\u00e9dias num\u00e9riques.<\/p>\n<p>La campagne a \u00e9t\u00e9 notamment diffus\u00e9e \u00e0 heure de grande \u00e9coute lors d\u2019\u00e9missions telles que Tout le monde en parle et \u00c7a va bien aller, en plus d\u2019\u00eatre accessible sur\u00a0<a href=\"https:\/\/camdenmtl.us2.list-manage.com\/track\/click?u=8fe99b42e5ac572e49025edc0&amp;id=2e43174501&amp;e=23ae096f28\" target=\"_blank\" rel=\"noopener\">Tou.tv<\/a>\u00a0et sur un \u00e9cran dans LaPresse+ ainsi que dans diff\u00e9rents m\u00e9dias num\u00e9riques.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Agence\u00a0: Camden<\/li>\n<li>Client\u00a0: SCFP-Qu\u00e9bec : Lisa Djevahirdjian<\/li>\n<li>Strat\u00e9gie\u00a0: Mathieu B\u00e9dard, John Dutton<\/li>\n<li>Strat\u00e9gie m\u00e9dia\u00a0: Camille Poulin<\/li>\n<li>Direction de la cr\u00e9ation\u00a0: John Dutton<\/li>\n<li>Service client\u00e8le\u00a0: Val\u00e9rie Fleury<\/li>\n<li>Conception-r\u00e9daction\u00a0: Mathieu B\u00e9dard<\/li>\n<li>Direction artistique\u00a0: \u00c9va Ducharme, Fred Roy<\/li>\n<li>Production\u00a0: Genevi\u00e8ve Boyer<\/li>\n<li>R\u00e9alisation\u00a0: John Dutton, \u00c9va Ducharme<\/li>\n<li>Coordination m\u00e9dia\u00a0: Jeanne Kirouac<\/li>\n<li>Montage\u00a0: Martin Bourgault<\/li>\n<li>Post-production: Outpost<\/li>\n<li>Audio\u00a0: Jean-David Perron<\/li>\n<li>Musique\u00a0: Jean-Michel Blais<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_75147\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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