{"id":75472,"date":"2020-05-05T14:35:34","date_gmt":"2020-05-05T18:35:34","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=75472"},"modified":"2020-05-05T16:06:16","modified_gmt":"2020-05-05T20:06:16","slug":"wink-strategies-devoile-la-nouvelle-campagne-de-lappui-pour-les-proches-aidants","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/wink-strategies-devoile-la-nouvelle-campagne-de-lappui-pour-les-proches-aidants\/","title":{"rendered":"Wink Strat\u00e9gies d\u00e9voile la nouvelle campagne de l\u2019Appui pour les proches aidants"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\" wp-image-75473 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-3_-a\u0300-la-une_-300x169.png\" alt=\"\" width=\"515\" height=\"290\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-3_-a\u0300-la-une_-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-3_-a\u0300-la-une_-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-3_-a\u0300-la-une_-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-3_-a\u0300-la-une_.png 1920w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">5 mai 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Wink Strate\u0301gies et l\u200b\u2019Appui pour les proches aidants de\u0301voilent une campagne destine\u0301e a\u0300 orienter les proches aidants vers la plateforme d\u2019information et d\u2019e\u0301coute de l\u2019organisme, dans un contexte de crise sanitaire.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">La campagne annuelle de l&rsquo;Appui pour les proches aidants se fait toujours en deux temps, a\u0300 l&rsquo;automne puis au printemps. L&rsquo;une nourrit l&rsquo;autre. Cependant, cette anne\u0301e, nous avons du\u0302 composer avec une pande\u0301mie qui chamboule les priorite\u0301s en termes de messages \u00bb, contextualise Genevie\u0300ve V. Be\u0301rube\u0301, Strate\u0300ge sur la campagne chez Wink Strate\u0301gies.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Xig8Wwihyv0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>En effet, le contenu de la campagne a du\u0302 e\u0302tre adapte\u0301 au contexte exceptionnel de la COVID-19, qui ge\u0301ne\u0300re e\u0301norme\u0301ment d\u2019inquie\u0301tudes et de stress chez les proches aidants. Wink Strate\u0301gies a donc positionne\u0301 l\u2019Appui comme une ressource d\u2019e\u0301coute et de soutien, au quotidien mais aussi face a\u0300 la crise.<\/p>\n<p>Au-dela\u0300 du plan strate\u0301gique, il a e\u0301galement fallu composer avec la distanciation sociale pour enregistrer une publicite\u0301 te\u0301le\u0301vise\u0301e sans possibilite\u0301 de tournage :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Marie-Claude Barrette, la porte-parole de l\u2019Appui, a enregistre\u0301 la voix off de chez elle \u00bb,\u200b explique Genevie\u0300ve V. Be\u0301rube\u0301.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\" wp-image-75475 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-4-300x169.png\" alt=\"\" width=\"550\" height=\"310\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-4-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-4-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-4-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-4.png 1920w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>La campagne est diffuse\u0301e a\u0300 la te\u0301le\u0301vision avec le message pre\u0301sente\u0301 par Marie-Claude Barrette. Elle est e\u0301galement pre\u0301sente en ligne, avec une ope\u0301ration re\u0301seaux sociaux, des bannie\u0300res web et du \u200bpre\u0301-roll YouTube, durant 4 semaines de\u0300s ce mardi 5 mai.<\/p>\n<p>Plusieurs de\u0301clinaisons permettent de s\u2019adresser a\u0300 toutes les cibles de l\u2019Appui et mettent en valeur les sentiments ressentis par les proches aidants (inquie\u0301tude, de\u0301passement&#8230;) a\u0300 travers une roue des e\u0301motions ainsi que par des conversations textos permettant aux lecteurs de s\u2019identifier.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-75474 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-1-300x169.png\" alt=\"\" width=\"628\" height=\"354\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-1-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-1-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-1-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Spot-1.png 1920w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>Le service Info-aidant, la plateforme d\u2019e\u0301coute, d\u2019information et de re\u0301fe\u0301rence de l\u2019organisme, est pre\u0301sente\u0301e comme la solution dans chacun des cre\u0301atifs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>La campagne est appuye\u0301e par une strate\u0301gie de relations publiques, l\u2019Appui diffusant des informations aux me\u0301dias tout au long de la crise.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">E\u200bn relations me\u0301dias, l\u2019ide\u0301e n\u2019est pas de communiquer pour communiquer, mais de partager du contenu de valeur au bon moment. Or, avec la crise, l\u2019Appui est bien place\u0301 pour donner de la voix aux proches aidants\u200b \u00bb, pre\u0301cise Laurie Marcellesi, spe\u0301cialiste relations publiques au sein de l\u2019agence.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-75476\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/Textos_3-137x300.png\" alt=\"\" width=\"335\" height=\"734\" \/><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Les personnes proches aidantes sont pre\u0301cieuses et essentielles dans l&rsquo;organisation de notre \u200bsocie\u0301te\u0301 :\u200b les valoriser donne un sens incroyable a\u0300 notre me\u0301tier de communicatrices et co\u200bmmunicateurs \u00bb,\u200b concluent les membres de l\u2019e\u0301quipe de Wink Strate\u0301gies.<\/span><\/p><\/blockquote>\n<p>Cre\u0301dits<\/p>\n<ul>\n<li>Annonceurs: L\u2019Appui pour les proches aidants\u200b<\/li>\n<li>Agence :\u200b Wink Strate\u0301gies<\/li>\n<li>Strate\u0300ge de campagne : \u200bGenevie\u0300ve V. Be\u0301rube\u0301<\/li>\n<li>Relations publiques :\u200b Laurie Marcellesi<\/li>\n<li>Strate\u0300ge acquisition me\u0301dias : \u200bSophie Breuleux<\/li>\n<li>Directeur artistique : Alvin Kherraz<\/li>\n<li>Motion designer :\u200b Kamba Sita<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_75472\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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