{"id":75670,"date":"2020-05-12T15:42:05","date_gmt":"2020-05-12T19:42:05","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=75670"},"modified":"2020-05-13T14:50:11","modified_gmt":"2020-05-13T18:50:11","slug":"la-fondation-accueil-bonneau-devoile-sa-campagne-concue-par-lagence-tux-creative","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-fondation-accueil-bonneau-devoile-sa-campagne-concue-par-lagence-tux-creative\/","title":{"rendered":"La Fondation Accueil Bonneau d\u00e9voile sa campagne con\u00e7ue par l\u2019agence TUX Creative"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-75671\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/C565_P003_AccueilBonneauDaniel640x288_v1b-300x135.jpg\" alt=\"\" width=\"576\" height=\"259\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/C565_P003_AccueilBonneauDaniel640x288_v1b-300x135.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/C565_P003_AccueilBonneauDaniel640x288_v1b.jpg 640w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">12 mai 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Priv\u00e9e de la possibilit\u00e9 d\u2019organiser ses \u00e9v\u00e9nements-b\u00e9n\u00e9fice permettant le fonctionnement de ses services, la Fondation lance la deuxi\u00e8me phase de Rauques \u2014 \u00c0 l\u2019\u00e9coute des voix de la rue. Cette campagne met de l\u2019avant la voix et l\u2019exp\u00e9rience des gens en situation d\u2019itin\u00e9rance et de pr\u00e9carit\u00e9 b\u00e9n\u00e9ficiant de l\u2019aide de l\u2019Accueil Bonneau. Une le\u00e7on de r\u00e9silience qui r\u00e9sonne fort.<\/strong><\/span><\/p>\n<p>Con\u00e7ue par l\u2019agence TUX Creative Co., la campagne partage les citations inspirantes des gens de la rue \u00e0 travers de courtes vid\u00e9os, affiches et un Instagram. Depuis 143\u00a0ans, l\u2019Accueil Bonneau vient en aide aux personnes en situation d\u2019itin\u00e9rance, mais avec les circonstances actuelles, l\u2019Accueil Bonneau est priv\u00e9 de 350 000$. Avec cette campagne, sa fondation veut sensibiliser le public \u00e0 l\u2019importance des services offerts par l\u2019organisme aupr\u00e8s des sans-abris et encourager ceux qui le peuvent \u00e0 donner.<\/p>\n<p>Depuis le 4 mai, sur les diff\u00e9rentes plateformes m\u00e9diatiques, le public peut d\u00e9couvrir les citations touchantes, surprenantes et inspirantes de personnes fr\u00e9quentant l\u2019Accueil Bonneau.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Il y a quelque chose de beau dans le fait d\u2019\u00e9couter ces magnifiques citations dans la situation actuelle. Ce sont des messages d\u2019espoir et de r\u00e9silience qui mettent en valeur l\u2019exp\u00e9rience de gens vivant des moments difficiles. Avec la campagne, on souligne que les mots les plus doux peuvent venir des voix les plus rauques et surtout, qu\u2019il faut les \u00e9couter.\u2009\u00bb explique Joshua Lessard, lead cr\u00e9atif chez TUX Creative Co.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-75672\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/DSC09137-300x225.jpg\" alt=\"\" width=\"595\" height=\"446\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/DSC09137-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/DSC09137-768x576.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/DSC09137-1024x768.jpg 1024w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>Gr\u00e2ce aux efforts de l\u2019\u00e9quipe m\u00e9dia, qui a sollicit\u00e9 diff\u00e9rents partenaires de l\u2019industrie afin de donner plus de visibilit\u00e9 \u00e0 la cause, TUX a d\u00e9velopp\u00e9 un plan m\u00e9dia\u00a0360 incluant une pr\u00e9sence en t\u00e9l\u00e9vision sur toutes les principales cha\u00eenes du Qu\u00e9bec, une pr\u00e9sence en affichage avec des formats d\u2019impact sur le grand Montr\u00e9al en plus d\u2019une pr\u00e9sence sur des plateformes de contenu digitales <em>premium<\/em>. TUX tient \u00e0 saluer l\u2019implication de tous ses partenaires m\u00e9dia ayant contribu\u00e9 \u00e0 rendre possible cette campagne.<\/p>\n<p>Pour faire un don ou pour en d\u00e9couvrir plus sur la campagne Rauques, le public est invit\u00e9 \u00e0 visiter le <u>www.rauques.com<\/u> et le compte Instagram @rauques.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Annonceur\u00a0: Fondation Accueil Bonneau \u2014 Claude Vigneault\u00a0et Andr\u00e9 Leroux<\/li>\n<li>Agence\u00a0: TUX Creative Co.<\/li>\n<li>Partenariat client\u00a0: Camille Reed-Brissonnet<\/li>\n<li>M\u00e9dia : Evelyne Tourigny<\/li>\n<li>Production\u00a0: Caroline Grutman<\/li>\n<li>Coordination de production\u00a0: Olivia Lagac\u00e9<\/li>\n<li>Direction de cr\u00e9ation\u00a0: Joshua Lessard<\/li>\n<li>Strat\u00e9gie\u00a0: Sarah Patier<\/li>\n<li>Direction artistique\u00a0: Thierry Joannette-Langevin<\/li>\n<li>Design et infographie\u00a0: Joanie Brisebois, Anjela Freyja<\/li>\n<li>Cr\u00e9ation de contenu\u00a0: Eliane Bourque<\/li>\n<li>Photographes\u00a0: Lian Beno\u00eet, Ga\u00eblle Leroyer, Es.Kay<\/li>\n<li>R\u00e9alisation\u00a0: TUX<\/li>\n<li>Direction photo\u00a0: John Londono (Consulat)<\/li>\n<li>Assistant cam\u00e9ra\u00a0: Harold Cassi\u00e8re<\/li>\n<li>Musiques\u00a0: Alexandra Str\u00e9liski, Olivier Lessard<\/li>\n<li>Typographie\u00a0: Pangram Pangram, Feedtype, Coppers and Brasses<\/li>\n<li>Motion design\/Montage\u00a0: Rapha\u00ebl Laflamme<\/li>\n<li>Colorisation\u00a0: Post-Moderne<\/li>\n<li>Mixage sonore\u00a0: Cult Nation<\/li>\n<li>Partenaires m\u00e9dia : Qu\u00e9becor, Radio-Canada, M\u00e9t\u00e9om\u00e9dia\/Pelmorex, La Presse, Bell M\u00e9dia, Astral, La Majeure, Pattison Outdoor, Outfront.<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_75670\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-fondation-accueil-bonneau-devoile-sa-campagne-concue-par-lagence-tux-creative\/\"  data-item_title=\"La Fondation Accueil Bonneau d\u00e9voile sa campagne con\u00e7ue par l\u2019agence TUX Creative\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/C565_P003_AccueilBonneauDaniel640x288_v1b.jpg\"  data-item_date=\"2020-05-12T15:42:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Priv\u00e9e de la possibilit\u00e9 d\u2019organiser ses \u00e9v\u00e9nements-b\u00e9n\u00e9fice permettant le fonctionnement de ses services, la Fondation lance la deuxi\u00e8me phase de Rauques \u2014 \u00c0 l\u2019\u00e9coute des voix de la rue. Cette campagne met de l\u2019avant la voix et l\u2019exp\u00e9rience des gens en situation d\u2019itin\u00e9rance et de pr\u00e9carit\u00e9 b\u00e9n\u00e9ficiant de l\u2019aide de l\u2019Accueil Bonneau. Une le\u00e7on de r\u00e9silience qui r\u00e9sonne fort.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_75670\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-fondation-accueil-bonneau-devoile-sa-campagne-concue-par-lagence-tux-creative\/\"  data-item_title=\"La Fondation Accueil Bonneau d\u00e9voile sa campagne con\u00e7ue par l\u2019agence TUX Creative\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/C565_P003_AccueilBonneauDaniel640x288_v1b.jpg\"  data-item_date=\"2020-05-12T15:42:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":75671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,233,862],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/75670"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=75670"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/75670\/revisions"}],"predecessor-version":[{"id":75694,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/75670\/revisions\/75694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/75671"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=75670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=75670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=75670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}