{"id":75724,"date":"2020-05-18T12:02:56","date_gmt":"2020-05-18T16:02:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=75724"},"modified":"2020-05-18T13:58:04","modified_gmt":"2020-05-18T17:58:04","slug":"%e2%80%89un-grain-de-folie-ca-fait-du-bien%e2%80%89-la-nouvelle-campagne-de-van-houtte","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/%e2%80%89un-grain-de-folie-ca-fait-du-bien%e2%80%89-la-nouvelle-campagne-de-van-houtte\/","title":{"rendered":"\u00ab\u2009Un grain de folie, \u00e7a fait du bien\u2009\u00bb : La nouvelle campagne de Van Houtte\u00ae"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-75725\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/VH-Grain-de-folie-300x125.jpg\" alt=\"\" width=\"638\" height=\"266\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/VH-Grain-de-folie-300x125.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/VH-Grain-de-folie-768x321.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/VH-Grain-de-folie-1024x428.jpg 1024w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">15 mai 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La marque de caf\u00e9 qu\u00e9b\u00e9coise Van Houtte\u00ae souhaite apporter une dose de fra\u00eecheur aux gens, les faire sourire et \u00e9gayer leur quotidien, dans le confort de leur foyer.<\/strong><\/span><\/p>\n<p>Avec autant de temps pass\u00e9 \u00e0 la maison, les consommateurs ont multipli\u00e9 leurs pauses-caf\u00e9, ce qui g\u00e9n\u00e8re parfois des moments amusants.<\/p>\n<p>Bien que confin\u00e9s, les Qu\u00e9b\u00e9cois ne manquent visiblement pas d\u2019imagination et de cr\u00e9ativit\u00e9. Le concept derri\u00e8re la publicit\u00e9 consiste \u00e0 divertir en partageant ces moments cocasses et sympathiques que nous vivons \u00e0 la maison, notamment en prenant une pause-caf\u00e9.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/0jzBmYOAEDw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>En plus du message t\u00e9l\u00e9visuel, la campagne comporte aussi un volet m\u00e9dias sociaux mettant de l\u2019avant la s\u00e9rie \u00ab\u00a0Histoires de confinement\u00a0\u00bb<em>, <\/em>laquelle est accessible sur les pages Facebook et Instagram de la marque.<\/p>\n<p>La campagne \u00ab\u2009Un grain de folie, \u00e7a fait du bien\u2009\u00bb est pr\u00e9sentement diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision et en vid\u00e9o num\u00e9rique, et ce, jusqu\u2019au 24 mai 2020.<\/p>\n<p><strong><u>Cr\u00e9dits<\/u><\/strong><\/p>\n<ul>\n<li><strong>CLIENT :<\/strong> Van Houtte\u00ae &#8211; St\u00e9phane Renauld, Anick Chartrand<\/li>\n<li><strong>AGENCE DE CR\u00c9ATION :<\/strong> Lg2<\/li>\n<li><strong>VICE-PR\u00c9SIDENCE CR\u00c9ATION :<\/strong> Fran\u00e7ois Sauv\u00e9<\/li>\n<li><strong>DIRECTION DE CR\u00c9ATION :<\/strong> Stuart MacMillan<\/li>\n<li><strong>CR\u00c9ATION :<\/strong> Joanna Chrysocheris, Cameron Hudson, Philippe Coulombe<\/li>\n<li><strong>SERVICE-CONSEIL : <\/strong>Marie-Christine Cayer, Annie Vanier, Claudia Trudeau<\/li>\n<li><strong>STRAT\u00c9GIE :<\/strong> William Labelle<\/li>\n<li><strong>CONTENU :<\/strong> Paul Transon<\/li>\n<li><strong>PRODUCTION D\u2019AGENCE :<\/strong> Simon L. Dub\u00e9<\/li>\n<li><strong>STUDIO DE SON\/ING\u00c9NIERIE : <\/strong>BLVD<\/li>\n<li><strong>MUSIQUE ORIGINALE\/MIX SONORE :<\/strong> Circonflex<\/li>\n<li><strong>MONTAGE :<\/strong> Jean-Philippe Granger<\/li>\n<li><strong>AGENCE M\u00c9DIA :<\/strong> Initiative<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_75724\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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