{"id":75823,"date":"2020-05-20T11:41:30","date_gmt":"2020-05-20T15:41:30","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=75823"},"modified":"2020-05-20T11:41:30","modified_gmt":"2020-05-20T15:41:30","slug":"la-federation-canadienne-des-municipalites-fcm-choisit-camden-pour-un-mandat-lie-a-la-crise","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-federation-canadienne-des-municipalites-fcm-choisit-camden-pour-un-mandat-lie-a-la-crise\/","title":{"rendered":"La F\u00e9d\u00e9ration canadienne des municipalit\u00e9s (FCM) choisit Camden pour un mandat li\u00e9 \u00e0 la crise"},"content":{"rendered":"<p dir=\"ltr\"><img loading=\"lazy\" class=\"aligncenter  wp-image-75824\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/camden-mandat-300x160.png\" alt=\"\" width=\"561\" height=\"299\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/camden-mandat-300x160.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/camden-mandat.png 545w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/p>\n<p class=\"h1\" dir=\"ltr\"><span style=\"font-size: 12px;\">20 mai 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>\u00c0 la suite d\u2019un rigoureux processus de s\u00e9lection d\u2019agence, <a href=\"https:\/\/camdenpublicite.com\/\" target=\"_blank\" rel=\"noopener\">Camden<\/a> a tout r\u00e9cemment cr\u00e9\u00e9 et d\u00e9ploy\u00e9 un microsite ainsi qu\u2019une strat\u00e9gie de contenu sur les m\u00e9dias sociaux pour la F\u00e9d\u00e9ration canadienne des municipalit\u00e9s (FCM), la voix nationale de pr\u00e8s de 2000 instances municipales qui repr\u00e9sentent plus de 90\u00a0% de la population canadienne.<\/strong><\/span><\/p>\n<p>Le <a href=\"https:\/\/covid.fcm.ca\/fr\/\" target=\"_blank\" rel=\"noopener\">microsite<\/a>, partie int\u00e9grante de l\u2019offensive, a comme fonction d\u2019\u00e9pauler les leaders municipaux en mettant \u00e0 leur disposition des outils qui facilitent leur gestion de la crise de la COVID-19.<\/p>\n<p>S\u2019ajoutent \u00e0 ce portail bilingue une s\u00e9rie de contenus faciles \u00e0 partager sur les r\u00e9seaux sociaux ainsi que des visuels destin\u00e9s au compte Instagram de la FCM.<\/p>\n<p>Fait \u00e0 noter, Camden a r\u00e9alis\u00e9 l\u2019ensemble de l\u2019offensive \u00e0 l\u2019interne, du design \u00e0 la programmation, en mettant \u00e0 profit sa structure int\u00e9gr\u00e9e 100\u00a0% op\u00e9rationnelle pendant le confinement.<br \/>\n<a href=\"https:\/\/camdenmtl.us2.list-manage.com\/track\/click?u=8fe99b42e5ac572e49025edc0&amp;id=a9c751f62a&amp;e=23ae096f28\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" src=\"https:\/\/mcusercontent.com\/8fe99b42e5ac572e49025edc0\/images\/828f7acc-a2aa-475d-a123-8849f5031775.png\" width=\"600\" height=\"724\" data-file-id=\"5624170\" \/><\/a><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">\u00a0Les leaders municipaux sont au front de cette pand\u00e9mie. D\u2019un oc\u00e9an \u00e0 l\u2019autre, nous travaillons sans rel\u00e2che \u00e0 contribuer \u00e0 la s\u00e9curit\u00e9 des Canadiens, tout en aidant autant les individus que les entreprises \u00e0 n\u00e9gocier avec les soubresauts \u00e9conomiques de la crise. Ce site Web s\u2019av\u00e8re \u00eatre un outil vraiment utile pour les collectivit\u00e9s locales\u00a0\u00bb, affirme Kerri-Ann Finn, directrice des communications num\u00e9riques \u00e0 la FCM. \u00ab\u00a0Gr\u00e2ce \u00e0 la structure int\u00e9gr\u00e9e et au mode de collaboration agile de Camden, nous avons r\u00e9ussi \u00e0 d\u00e9ployer ce nouveau portail en moins de trois semaines, de la s\u00e9ance de breffage initiale au lancement.\u00a0\u00bb<\/span><\/p><\/blockquote>\n<p>La s\u00e9lection de Camden pour la r\u00e9alisation de ce mandat a notamment \u00e9t\u00e9 motiv\u00e9e par les succ\u00e8s r\u00e9cents de l\u2019agence dans le cadre de projets num\u00e9riques d\u2019importance, pour des organisations sans but lucratif, syndicats et associations.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/F_OqgKRUzOA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous sommes privil\u00e9gi\u00e9s chez Camden d\u2019avoir pu maintenir tous nos emplois au Canada ces derniers mois, malgr\u00e9 l\u2019impact de la crise chez certains de nos clients. Nous avons donc pu continuer \u00e0 servir et \u00e0 accompagner notre client\u00e8le historique tout en m\u00e9ritant la confiance de nouveaux clients, comme la FCM. Je suis authentiquement fier de l\u2019implication et du niveau d\u2019engagement de nos \u00e9quipes de cr\u00e9ation et du secteur num\u00e9rique, mais plus encore, de leur facult\u00e9 \u00e0 livrer autant de qualit\u00e9 \u00e0 l\u2019int\u00e9rieur de d\u00e9lais si courts\u00a0\u00bb, de commenter Mathieu B\u00e9dard, pr\u00e9sident de Camden.<\/span><\/p><\/blockquote>\n<p>Le microsite restera en ligne jusqu\u2019\u00e0 la toute fin de la crise et demeurera le point de contact num\u00e9rique des parties prenantes du monde municipal canadien.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client\u00a0: FCM\u00a0: Kerri-Anne Finn<\/li>\n<li>Strat\u00e9gie et gestion de projet num\u00e9rique\u00a0: Marc Minart<\/li>\n<li>Direction de cr\u00e9ation\u00a0: John Dutton<\/li>\n<li>Direction de compte\u00a0: Gabrielle Chartrand<\/li>\n<li>Direction artistique\u00a0: Mathieu Albert<\/li>\n<li>Design graphique\u00a0: Ren\u00e9e Massicotte, F\u00e9lix Cr\u00e9peau<\/li>\n<li>Programmation\u00a0: Andr\u00e9 Proulx, Jessie Gladu<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_75823\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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cr\u00e9\u00e9 et d\u00e9ploy\u00e9 un microsite ainsi qu\u2019une strat\u00e9gie de contenu sur les m\u00e9dias sociaux pour la F\u00e9d\u00e9ration canadienne des municipalit\u00e9s (FCM), la voix nationale de pr\u00e8s de 2000 instances municipales qui repr\u00e9sentent plus de 90\u00a0% de la population canadienne.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_75823\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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