{"id":76020,"date":"2020-05-28T12:10:08","date_gmt":"2020-05-28T16:10:08","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76020"},"modified":"2020-05-28T14:05:47","modified_gmt":"2020-05-28T18:05:47","slug":"rona-et-reno-depo%cc%82t-lancent-leurs-campagnes-printanieres-signees-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/rona-et-reno-depo%cc%82t-lancent-leurs-campagnes-printanieres-signees-sid-lee\/","title":{"rendered":"RONA et R\u00e9no-D\u00e9po\u0302t lancent leurs campagnes printanie\u0300res sign\u00e9es Sid Lee"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-76021\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/SidLee_RenoDepot_Visuel--300x168.jpg\" alt=\"\" width=\"596\" height=\"334\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/SidLee_RenoDepot_Visuel--300x168.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/SidLee_RenoDepot_Visuel--768x431.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/SidLee_RenoDepot_Visuel--1024x574.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/05\/SidLee_RenoDepot_Visuel-.jpg 1878w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">27 mai 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Apre\u0300s plusieurs semaines a\u0300 cre\u0301er des campagnes en te\u0301le\u0301travail, l\u2019e\u0301quipe de Sid Lee est de retour sur un plateau exte\u0301rieur pour tourner les messages printaniers de deux des enseignes de Lowe\u2019s Canada: \u00ab Sortez, chez vous \u00bb de Re\u0301no-De\u0301po\u0302t, mettant en vedette Dave Morissette et sa famille, ainsi que \u00ab Le meilleur de la maison est dans votre cour \u00bb de RONA. Sur un ton nouveau et positif, les messages partent de la pre\u0301misse qu\u2019avec le beau temps, rester a\u0300 la maison ne signifie pas rester a\u0300 l\u2019inte\u0301rieur.<\/strong><\/span><\/p>\n<p>Les mesures de distanciation sociale e\u0301taient au c\u0153ur de la re\u0301flexion cre\u0301ative. Dans le cas de Re\u0301no-De\u0301po\u0302t, en plus de relever les de\u0301fis entourant le tournage (en suivant les re\u0300gles de l\u2019Association des producteurs publicitaires), les restrictions ont e\u0301te\u0301 prises en conside\u0301ration, a\u0300 me\u0302me le concept publicitaire.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"> Plus que jamais, la production doit obligatoirement e\u0302tre implique\u0301e de\u0300s le brief jusqu\u2019a\u0300 la cre\u0301ation pour e\u0301valuer la faisabilite\u0301 des ide\u0301es \u00bb, affirme Marie-Christine Toupin, productrice principale chez Sid Lee. \u00ab Sur le plateau, tout doit e\u0302tre planifie\u0301. On avait me\u0302me identifie\u0301 qui pouvait toucher a\u0300 la machine a\u0300 cafe\u0301. On est loin des anciennes me\u0301thodes de tournage. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/dDMOlo10tTw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Avec un nombre limite\u0301 de personnes pouvant acce\u0301der au plateau, ces contraintes nous poussent a\u0300 explorer de nouvelles manie\u0300res de collaborer avec notre agence et a\u0300 faire preuve d\u2019encore plus de cre\u0301ativite\u0301 \u00bb, souligne Catherine Laporte, vice-pre\u0301sidente, marketing et e- commerce, chez Lowe\u2019s Canada. \u00ab Nous voulions continuer de renforcer le message de distanciation sociale et de\u0301montrer qu\u2019il est possible de profiter des belles tempe\u0301ratures sur nos balcons, nos jardins et\/ou nos terrasses. \u00bb<\/span><\/p><\/blockquote>\n<p>Diffuse\u0301es en mai, les campagnes seront en ondes jusqu\u2019au 8 juillet, avec des de\u0301clinaisons en ligne, a\u0300 la radio et sur les re\u0301seaux sociaux.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Cre\u0301dits<\/strong><\/p>\n<ul>\n<li>Client: Lowe\u2019s Canada<\/li>\n<li>Agence: Sid Lee<\/li>\n<li>Me\u0301dia: Starcom<\/li>\n<li>Production: Sid Lee<\/li>\n<li>Audio: Cult Nation, BLVD<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76020\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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