{"id":76200,"date":"2020-06-04T12:50:23","date_gmt":"2020-06-04T16:50:23","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76200"},"modified":"2020-06-04T12:58:32","modified_gmt":"2020-06-04T16:58:32","slug":"comment-les-entreprises-quebecoises-peuvent-reagir-a-la-suite-de-la-mort-de-george-floyd","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/comment-les-entreprises-quebecoises-peuvent-reagir-a-la-suite-de-la-mort-de-george-floyd\/","title":{"rendered":"Comment les entreprises qu\u00e9b\u00e9coises peuvent r\u00e9agir apr\u00e8s la mort de George Floyd ?"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-76202\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/nike-george-floyd-300x125.png\" alt=\"\" width=\"463\" height=\"193\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/nike-george-floyd-300x125.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/nike-george-floyd-768x319.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/nike-george-floyd-1024x426.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/nike-george-floyd.png 1138w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">2 juin 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>\u00c0 la suite du <a href=\"https:\/\/www.lapresse.ca\/international\/etats-unis\/202005\/30\/01-5275667-george-floyd-le-doux-geant-mort-aux-mains-de-la-police.php\" target=\"_blank\" rel=\"noopener\">tragique et r\u00e9voltant \u00e9v\u00e9nement ayant entra\u00een\u00e9 la mort de George Floyd<\/a>, le 25 mai dernier \u00e0 Minneapolis, les \u00c9tats-Unis sont en \u00e9bullition. Alors que des <a href=\"https:\/\/www.journaldemontreal.com\/2020\/05\/31\/en-images-mort-de-george-floyd--les-villes-americaines-sous-haute-tension\" target=\"_blank\" rel=\"noopener\">manifestations r\u00e9clament la fin du racisme<\/a>, des marques se joignent au mouvement. Et qu&rsquo;en est-il au Qu\u00e9bec ?<\/strong><\/span><\/p>\n<p>Nike a par exemple rapidement r\u00e9agi en d\u00e9tournant son c\u00e9l\u00e8bre slogan \u00ab\u00a0Just do it\u00a0\u00bb en \u00ab\u00a0Don&rsquo;t do it\u00a0\u00bb :<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Let\u2019s all be part of the change.<a href=\"https:\/\/twitter.com\/hashtag\/UntilWeAllWin?src=hash&amp;ref_src=twsrc%5Etfw\">#UntilWeAllWin<\/a> <a href=\"https:\/\/t.co\/guhAG48Wbp\">pic.twitter.com\/guhAG48Wbp<\/a><\/p>\n<p>\u2014 Nike (@Nike) <a href=\"https:\/\/twitter.com\/Nike\/status\/1266502116463370241?ref_src=twsrc%5Etfw\">May 29, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>On se rappelle que la marque sportive <a href=\"https:\/\/www.newyorker.com\/news\/daily-comment\/behind-nikes-decision-to-stand-by-colin-kaepernick\" target=\"_blank\" rel=\"noopener\">avait d\u00e9j\u00e0 pris position en 2018 en mettant en vedette Colin Kaepernick<\/a>, le joueur de football am\u00e9ricain qui s&rsquo;\u00e9tait agenouill\u00e9 pendant l&rsquo;hymne national afin de protester contre le racisme aux \u00c9tats-Unis et les violences polici\u00e8res, dans une publicit\u00e9 (<a href=\"https:\/\/www.theguardian.com\/sport\/2019\/sep\/16\/nikes-dream-crazy-advert-starring-colin-kaepernick-wins-emmy\" target=\"_blank\" rel=\"noopener\">prim\u00e9e<\/a>) justement pour les 30 ans de son slogan.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/-grjIUWKoBA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Son principal concurrent, Adidas, a d&rsquo;ailleurs retweet\u00e9 le message :<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Together is how we move forward. \u2063<br \/>\nTogether is how we make change. <a href=\"https:\/\/t.co\/U1nmvMhxB2\">https:\/\/t.co\/U1nmvMhxB2<\/a><\/p>\n<p>\u2014 adidas (at \ud83c\udfe1) (@adidas) <a href=\"https:\/\/twitter.com\/adidas\/status\/1266594990559379457?ref_src=twsrc%5Etfw\">May 30, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>De nombreuses autres marques ont d\u00e9cid\u00e9 de prendre la parole \u00e9galement, dans ce moment d&rsquo;extr\u00eame tension &#8211; <a href=\"https:\/\/www.lemonde.fr\/idees\/article\/2020\/06\/02\/mort-de-george-floyd-donald-trump-president-de-la-division_6041492_3232.html\" target=\"_blank\" rel=\"noopener\">aliment\u00e9 notamment par un Pr\u00e9sident am\u00e9ricain en qu\u00eate d&rsquo;une r\u00e9\u00e9lection en novembre prochain<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">To be silent is to be complicit.<br \/>\nBlack lives matter.<\/p>\n<p>We have a platform, and we have a duty to our Black members, employees, creators and talent to speak up.<\/p>\n<p>\u2014 Netflix (@netflix) <a href=\"https:\/\/twitter.com\/netflix\/status\/1266829242353893376?ref_src=twsrc%5Etfw\">May 30, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">For 8 minutes and 46 seconds, we will go dark in tribute to George Floyd. We dedicate this time to the victims of police brutality and the powerful movement fighting for justice. Join <a href=\"https:\/\/twitter.com\/ColorOfChange?ref_src=twsrc%5Etfw\">@ColorofChange<\/a>. Text DEMANDS to 55156. <a href=\"https:\/\/twitter.com\/hashtag\/BlackLivesMatter?src=hash&amp;ref_src=twsrc%5Etfw\">#BlackLivesMatter<\/a> <a href=\"https:\/\/t.co\/X6587CxuOw\">pic.twitter.com\/X6587CxuOw<\/a><\/p>\n<p>\u2014 VH1 (@VH1) <a href=\"https:\/\/twitter.com\/VH1\/status\/1267562096713228288?ref_src=twsrc%5Etfw\">June 1, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Les plateformes et entreprises musicales se sont pour leur part\u00a0<a href=\"https:\/\/www.theshowmustbepaused.com\/\" target=\"_blank\" rel=\"noopener\">mises sur pause<\/a>\u00a0et ont affich\u00e9 des carr\u00e9s noirs en ce 2 juin <a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1708226\/mort-george-floyd-celine-dion-blackout-tuesday\" target=\"_blank\" rel=\"noopener\">en soutien au \u00ab\u00a0Black Out Tuesday\u00a0\u00bb<\/a><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">On Tuesday, June 2nd, Apple Music will observe Black Out Tuesday. We will use this day to reflect and plan actions to support Black artists, Black creators, and Black communities. <a href=\"https:\/\/twitter.com\/hashtag\/TheShowMustBePaused?src=hash&amp;ref_src=twsrc%5Etfw\">#TheShowMustBePaused<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BlackLivesMatter?src=hash&amp;ref_src=twsrc%5Etfw\">#BlackLivesMatter<\/a> <a href=\"https:\/\/t.co\/xkvn31DpYc\">pic.twitter.com\/xkvn31DpYc<\/a><\/p>\n<p>\u2014 Apple Music (@AppleMusic) <a href=\"https:\/\/twitter.com\/AppleMusic\/status\/1267633854933852160?ref_src=twsrc%5Etfw\">June 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"und\"><a href=\"https:\/\/twitter.com\/hashtag\/theshowmustbepaused?src=hash&amp;ref_src=twsrc%5Etfw\">#theshowmustbepaused<\/a> <a href=\"https:\/\/t.co\/Xc9RhTeqAu\">pic.twitter.com\/Xc9RhTeqAu<\/a><\/p>\n<p>\u2014 Live Nation (@LiveNation) <a href=\"https:\/\/twitter.com\/LiveNation\/status\/1267550743734747136?ref_src=twsrc%5Etfw\">June 1, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"und\"><a href=\"https:\/\/t.co\/nmJR8E7ZQN\">pic.twitter.com\/nmJR8E7ZQN<\/a><\/p>\n<p>\u2014 Spotify (@Spotify) <a href=\"https:\/\/twitter.com\/Spotify\/status\/1266727451029319682?ref_src=twsrc%5Etfw\">May 30, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Twitter a affich\u00e9 un logo et un fond noir ainsi que le mot-clic #BlackLivesMatter :<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-76204\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/twitter-black-matter-300x195.png\" alt=\"\" width=\"532\" height=\"346\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/twitter-black-matter-300x195.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/twitter-black-matter.png 599w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Des r\u00e9actions qui peuvent \u00eatre critiqu\u00e9es toutefois car pouvant \u00eatre per\u00e7ues comme opportunistes, <a href=\"https:\/\/lareclame.fr\/nike-adidas-antiracisme-235020\" target=\"_blank\" rel=\"noopener\">comme le r\u00e9v\u00e8le le site La R\u00e9clame<\/a> qui pointe le tweet de Cindy Gallop, une ancienne directrice d&rsquo;agence publicitaire :<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Hey <a href=\"https:\/\/twitter.com\/Nike?ref_src=twsrc%5Etfw\">@Nike<\/a>, &lsquo;Don&rsquo;t pretend there&rsquo;s not a problem in America.&rsquo; Not one Black person on your executive leadership team: <a href=\"https:\/\/t.co\/59e7o4DMgx\">https:\/\/t.co\/59e7o4DMgx<\/a> for a company that&rsquo;s made billions out of Black sports people and consumers. Change THAT. <a href=\"https:\/\/twitter.com\/zanger?ref_src=twsrc%5Etfw\">@zanger<\/a> <a href=\"https:\/\/twitter.com\/Adweek?ref_src=twsrc%5Etfw\">@adweek<\/a> <a href=\"https:\/\/t.co\/16ecpiUqoV\">https:\/\/t.co\/16ecpiUqoV<\/a><\/p>\n<p>\u2014 Cindy Gallop (@cindygallop) <a href=\"https:\/\/twitter.com\/cindygallop\/status\/1266744176118562816?ref_src=twsrc%5Etfw\">May 30, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Ou <a href=\"https:\/\/www.dazeddigital.com\/beauty\/head\/article\/49431\/1\/munroe-bergdorf-calls-out-loreal-paris-for-black-solidarity-hypocrisy\" target=\"_blank\" rel=\"noopener\">la publication de l&rsquo;influenceuse et mannequin Munroe Bergdorf envers L&rsquo;Or\u00e9al<\/a> :<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CA5ThI8ggfO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/CA5ThI8ggfO\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Excuse my language but I am SO angry. FUCK YOU @lorealparis. You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy. With no duty of care, without a second thought. I had to fend for myself being torn apart by the world&rsquo;s press because YOU didn&rsquo;t want to talk about racism. You even tried to get me to incriminate myself with pairing me up with your shady lawyers, when I had done NOTHING wrong. THAT is what you get for &lsquo;speaking out&rsquo; when employed by @lorealparis. Racist snakes. You do NOT get to do this. This is NOT okay, not even in the slightest. I said just yesterday that it would only be a matter of time before RACIST AF brands saw a window of PR opportunity to jump on the bandwagon. Fuck you. Fuck your &lsquo;solidarity&rsquo;. Where was my support when I spoke out? Where was my apology? I&rsquo;m disgusted and writing this in floods of tears and shaking. This is gaslighting. If you care about me or #blacklivesmatter, don&rsquo;t let @lorealparis get away with this.<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Une publication partag\u00e9e par <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/munroebergdorf\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\"> \uff2d\uff35\uff2e\uff32\uff2f\uff25<\/a> (@munroebergdorf) le <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-06-01T14:12:44+00:00\">1 Juin 2020 \u00e0 7\u00a0:12 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2><span style=\"font-size: 24px;\"><strong>Et au Qu\u00e9bec ?<\/strong><\/span><\/h2>\n<p>Dans le province, tr\u00e8s peu d&rsquo;entreprises ont pris position, <a href=\"https:\/\/www.lapresse.ca\/actualites\/grand-montreal\/202005\/31\/01-5275787-mort-de-george-floyd-ce-nest-plus-le-temps-de-fermer-les-yeux.php\" target=\"_blank\" rel=\"noopener\">m\u00eame apr\u00e8s la manifestation \u00e0 Montr\u00e9al cette fin de semaine<\/a>.<\/p>\n<p>Sur le<a href=\"https:\/\/www.facebook.com\/groups\/prosduwebqc\/\" target=\"_blank\" rel=\"noopener\"> groupe Facebook des professionnel.les des m\u00e9dias sociaux et du Web au Qu\u00e9bec<\/a>, les experts du secteur s&rsquo;interrogent.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Bien que le sujet me r\u00e9volte \u00e9norm\u00e9ment, je ne trouve aucun lien pour mon entreprise ou mes clients\u00a0\u00bb, explique l&rsquo;un d&rsquo;eux, en \u00e9voquant la crainte que \u00e7a ait l&rsquo;air opportuniste.<\/span><\/p><\/blockquote>\n<p>Certains ont m\u00eame conseill\u00e9 \u00e0 leurs clients de mettre en pause leur publication notamment sur Instagram. D&rsquo;autres aimeraient participer mais ont peur de passer pour des imposteurs et aimeraient avoir des consignes sur les informations \u00e0 v\u00e9hiculer.<\/p>\n<p>La fondatrice du groupe, Rachelle Houde Simard, indique pour sa part :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Mettez vous sur \u201cmute\u201d, suivez les leaders des communaut\u00e9s noires, si votre marque\/organisme est pertinente pour la communaut\u00e9 noire affichez votre soutien mais surtout, SURTOUT, \u00e9valuez comment votre organisme soutient les individus des communaut\u00e9s noires (acc\u00e8s \u00e0 l\u2019emploi, discrimination, repr\u00e9sentation) et mettez en place des nouvelles politiques rapidement pour am\u00e9liorer la situation. Il faut se poser la question: est-ce que j\u2019amplifie la cause ou est-ce que je cause du bruit ? Individuellement, amplifiez le contenu des membres de la communaut\u00e9. Mettre une image de profil noire ce n\u2019est pas suffisant\u00a0\u00bb.<\/span><\/p><\/blockquote>\n<p>Julia Vumilia Vira, responsable des campagnes num\u00e9riques au sein de C2 Montr\u00e9al, se montre plus cat\u00e9gorique encore :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">En fait, \u00e0 partir du moment o\u00f9 quelqu&rsquo;un ou une entreprise reste silencieuse, \u00e0 partir du moment o\u00f9 elle ne fait rien pour agir \u00e0 son niveau parce qu&rsquo;elle \u00ab ne se sent pas concern\u00e9e par ce probl\u00e8me\u201d, c\u2019est qu\u2019elle participe \u00e0 ce syst\u00e8me. Ne pas prendre position, c\u2019est ne pas \u00eatre anti-racisme; c\u2019est bien l\u00e0 l\u2019objectif de ce mouvement : c\u2019est le moment de prendre position\u00a0\u00bb.<\/span><\/p><\/blockquote>\n<p>Interrog\u00e9e par Isarta Infos, celle qui a \u00e9crit une publication engag\u00e9e sur le r\u00e9seau social en tant que femme noire de l&rsquo;industrie (et dont nous parlerons demain), pr\u00e9cise sa pens\u00e9e :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Aujourd&rsquo;hui le mouvement Black Lives Matter a besoin d&rsquo;alli\u00e9s. Car ce probl\u00e8me, on ne le r\u00e8glera pas qu&rsquo;entre nous, on a besoin de tout le monde. \u00c0 partir du moment o\u00f9 une marque ne r\u00e9pond pas \u00e0 \u00e7a, \u00e7a veut dire qu&rsquo;elle ne se sent pas concern\u00e9e. Ce qui revient \u00e0 ne pas voir la r\u00e9alit\u00e9 en face aujourd&rsquo;hui. Apr\u00e8s, je ne conseille pas de r\u00e9agir aujourd&rsquo;hui forc\u00e9ment. Aller trop vite peut amener \u00e0 faire des erreurs et entra\u00eener des r\u00e9actions n\u00e9gatives sur les r\u00e9seaux sociaux.\u00a0\u00bb<\/span><\/p><\/blockquote>\n<p>Voici ce qu&rsquo;elle pr\u00e9conise concr\u00e8tement :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Il faut prendre le temps de la r\u00e9flexion, d&rsquo;ici la fin de semaine, et se demander qu&rsquo;est-ce qu&rsquo;on a appris de cette crise et qu&rsquo;est-ce qu&rsquo;on fera dans le futur ? Prendre position, ce n&rsquo;est pas afficher un carr\u00e9 noir, c&rsquo;est agir dans la vie de tous les jours. \u00c7a passe par le recrutement, par les brief, lors des shooting, des casting, des photos publi\u00e9es en ligne, des cr\u00e9ations de contenu&#8230; On ne peut plus ignorer qu&rsquo;il n&rsquo;y a pas de personnes noires dans le monde. Le fait que cette cause soit un sujet sensible, \u00e7a veut dire qu&rsquo;il faut justement en parler\u00a0\u00bb.<\/span><\/p><\/blockquote>\n<p>En r\u00e9sum\u00e9 :<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Ne pas rester silencieux et dire ce qu&rsquo;on fait ou ce qu&rsquo;on va faire, pour moi c&rsquo;est \u00e7a le plus important pour une marque\u00a0\u00bb, insiste-t-elle.<\/span><\/p><\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76200\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/comment-les-entreprises-quebecoises-peuvent-reagir-a-la-suite-de-la-mort-de-george-floyd\/\"  data-item_title=\"Comment les entreprises qu\u00e9b\u00e9coises peuvent r\u00e9agir apr\u00e8s la mort de George Floyd ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/nike-george-floyd-1024x426.png\"  data-item_date=\"2020-06-04T12:50:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Des manifestations r\u00e9clament la fin du racisme, apr\u00e8s le r\u00e9voltant \u00e9v\u00e9nement ayant entra\u00een\u00e9 la mort de George Floyd. Des marques se joignent au mouvement. Et au Qu\u00e9bec ?<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76200\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/comment-les-entreprises-quebecoises-peuvent-reagir-a-la-suite-de-la-mort-de-george-floyd\/\"  data-item_title=\"Comment les entreprises qu\u00e9b\u00e9coises peuvent r\u00e9agir apr\u00e8s la mort de George Floyd ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/nike-george-floyd-1024x426.png\"  data-item_date=\"2020-06-04T12:50:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":73,"featured_media":76202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,3],"tags":[864,186,233,224,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76200"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=76200"}],"version-history":[{"count":11,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76200\/revisions"}],"predecessor-version":[{"id":76214,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76200\/revisions\/76214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/76202"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=76200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=76200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=76200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}