{"id":76221,"date":"2020-06-03T10:23:09","date_gmt":"2020-06-03T14:23:09","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76221"},"modified":"2020-06-03T10:25:34","modified_gmt":"2020-06-03T14:25:34","slug":"augmentation-record-des-ventes-en-ligne-pour-la-boite-a-vins","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/augmentation-record-des-ventes-en-ligne-pour-la-boite-a-vins\/","title":{"rendered":"Augmentation record des ventes en ligne pour La Boite a\u0300 Vins"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"size-medium wp-image-76222 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/Vin-du-Que\u0301bec-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/Vin-du-Que\u0301bec-300x300.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/Vin-du-Que\u0301bec-768x768.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/Vin-du-Que\u0301bec-144x144.png 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/Vin-du-Que\u0301bec.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">3 juin 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La Boi\u0302te a\u0300 Vins est une e\u0301picerie fine qui promeut l\u2019achat local et les vins du Que\u0301bec. Elle privile\u0301gie les vignobles que\u0301be\u0301cois de petites productions qui ne sont ge\u0301ne\u0301ralement pas repre\u0301sente\u0301s a\u0300 la SAQ.<\/strong><\/span><\/p>\n<p>A\u0300 la te\u0302te de l\u2019e\u0301quipe marketing de La Boi\u0302te a\u0300 Vins, le strate\u0300ge senior en commerce e\u0301lectronique Patrice Bray attribue l\u2019explosion des ventes au confinement relie\u0301 a\u0300 la COVID-19, mais aussi aux strate\u0301gies marketing mises en place.<\/p>\n<p>L\u2019augmentation des ventes en ligne a e\u0301te\u0301 bonne pour beaucoup d\u2019entreprises, mais l\u2019est de manie\u0300re exceptionnelle pour la Boite a\u0300 Vins. On parle ici d\u2019une explosion de 2000 % des ventes en ligne : du jamais vu.<\/p>\n<p>La Boi\u0302te a\u0300 Vins avait, bien avant le confinement, une strate\u0301gie de vente en ligne destine\u0301e a\u0300 traverser une crise comme celle-ci. Tout e\u0301tait de\u0301ja\u0300 en place en ce qui concerne la conversion et de la fide\u0301lisation.<\/p>\n<p>Il manquait uniquement l&rsquo;acquisition de trafic. Les marques ont arre\u0302te\u0301 les de\u0301penses en publicite\u0301s payantes Facebook, ce qui a permis a\u0300 La Boi\u0302te a\u0300 Vins de surfer sur la vague des publicite\u0301s a\u0300 1\/10 du prix normal.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\"> J\u2019avais l\u2019impression d&rsquo;e\u0302tre revenu 8 ans en arrie\u0300re quand je voyais le cou\u0302t des publicite\u0301s Facebook \u00bb, affirme Patrice Bray.<\/span><\/p><\/blockquote>\n<p>L\u2019approche strate\u0301gique \u2018\u2019human to human\u2019\u2019 de La Boi\u0302te a\u0300 Vins donne aussi de tre\u0300s bons re\u0301sultats. De\u0300s la premie\u0300re visite sur le site Web, le sommelier est mis de l\u2019avant.<\/p>\n<p>C\u2019est aussi lui qui signe la majorite\u0301 des courriels et qui prend la parole dans les me\u0301dias traditionnels. Les effets positifs de cette approche sont e\u0301normes. Plus personne ne veut parler a\u0300 une marque : on veut parler a\u0300 un humain.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>L\u2019e\u0301quipe marketing de La Boite a\u0300 Vins est elle aussi en plein essor. Depuis peu, Philippe Montreuil, de\u0301tenteur d\u2019un baccalaure\u0301at en communications et d\u2019une mai\u0302trise en marketing de l\u2019Universite\u0301 de Sherbrooke, s\u2019est joint a\u0300 l\u2019e\u0301quipe de\u0301ja\u0300 en place.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76221\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/augmentation-record-des-ventes-en-ligne-pour-la-boite-a-vins\/\"  data-item_title=\"Augmentation record des ventes en ligne pour La Boite a\u0300 Vins\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/Vin-du-Que\u0301bec.png\"  data-item_date=\"2020-06-03T10:23:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Boi\u0302te a\u0300 Vins est une e\u0301picerie fine qui promeut l\u2019achat local et les vins du Que\u0301bec. Elle privile\u0301gie les vignobles que\u0301be\u0301cois de petites productions qui ne sont ge\u0301ne\u0301ralement pas repre\u0301sente\u0301s a\u0300 la SAQ.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76221\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/augmentation-record-des-ventes-en-ligne-pour-la-boite-a-vins\/\"  data-item_title=\"Augmentation record des ventes en ligne pour La Boite a\u0300 Vins\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/Vin-du-Que\u0301bec.png\"  data-item_date=\"2020-06-03T10:23:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":76222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[990,186,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76221"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=76221"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76221\/revisions"}],"predecessor-version":[{"id":76223,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76221\/revisions\/76223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/76222"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=76221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=76221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=76221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}