{"id":76244,"date":"2020-06-03T17:13:46","date_gmt":"2020-06-03T21:13:46","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76244"},"modified":"2020-06-03T17:13:46","modified_gmt":"2020-06-03T21:13:46","slug":"tank-signe-la-nouvelle-offensive-nationale-du-centre-canadien-pour-lintegrite-des-aliments","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tank-signe-la-nouvelle-offensive-nationale-du-centre-canadien-pour-lintegrite-des-aliments\/","title":{"rendered":"TANK signe la nouvelle offensive nationale du Centre canadien pour l\u2019int\u00e9grit\u00e9 des aliments"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-76245\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/cest_bon_canada_logo_mood-300x169.jpg\" alt=\"\" width=\"568\" height=\"320\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/cest_bon_canada_logo_mood-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/cest_bon_canada_logo_mood-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/cest_bon_canada_logo_mood-1024x576.jpg 1024w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">3 juin 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Le Centre canadien pour l\u2019inte\u0301grite\u0301 des aliments (CCIA) a mandate\u0301 TANK afin de concevoir une nouvelle plateforme pour faire rayonner le syste\u0300me alimentaire canadien et ses diverses parties prenantes.<\/strong><\/span><\/p>\n<p>A\u0300 la suite d\u2019une analyse strate\u0301gique, l\u2019agence a de\u0301fini l\u2019e\u0301cosyste\u0300me de la marque C\u2019est bon, Canada qui vise a\u0300 ouvrir un dialogue avec le public canadien sur la nourriture afin de lui faire connai\u0302tre la chai\u0302ne d\u2019approvisionnement et ses rouages et de re\u0301unir les acteurs du syste\u0300me alimentaire canadien.<\/p>\n<p>Le nouveau site Web, qui pre\u0301sente notamment des te\u0301moignages vide\u0301o re\u0301colte\u0301s aux quatre coins du Canada, cherche a\u0300 cre\u0301er un mouvement de mobilisation autour du syste\u0300me alimentaire d\u2019ici.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/w0heGs5HAlg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Dans le contexte actuel, qui ge\u0301ne\u0300re chez les Canadiens a\u0300 la fois de l\u2019inquie\u0301tude et toutes sortes de questionnements quant a\u0300 la disponibilite\u0301, au cou\u0302t et a\u0300 l\u2019innocuite\u0301 des aliments, il est important d\u2019entretenir un dialogue ouvert, souligne Florian Schedler, vice-pre\u0301sident principal et directeur ge\u0301ne\u0301ral de la planification strate\u0301gique. C\u2019est pourquoi tant dans l\u2019identite\u0301 de\u0301veloppe\u0301e que dans les vide\u0301os produites, nous avons voulu lancer une conversation entre ceux qui produisent fie\u0300rement les aliments et ceux qui les consomment tout aussi fie\u0300rement. \u00bb<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>En cette pe\u0301riode difficile, la cre\u0301ation d\u2019une telle vitrine et la pre\u0301sentation de ces te\u0301moignages permettent en outre de souligner l\u2019apport exceptionnel de tous les acteurs de la chai\u0302ne d\u2019approvisionnement canadienne.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-76246\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/cest_bon_canada_mobile_website_V02-300x169.jpg\" alt=\"\" width=\"698\" height=\"393\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/cest_bon_canada_mobile_website_V02-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/cest_bon_canada_mobile_website_V02-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/cest_bon_canada_mobile_website_V02-1024x576.jpg 1024w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p>La re\u0301alisation du projet est le fruit de la collaboration entre les e\u0301quipes de TANK, de la firme de relations publiques Ad Farm et, pour le contenu, de l\u2019agence spe\u0301cialise\u0301e en agroalimentaire Kahntact.<\/p>\n<p>Le site <a href=\"http:\/\/cestboncanada.ca\/\" target=\"_blank\" rel=\"noopener\">Cestboncanada.ca<\/a> trouve un e\u0301cho dans la campagne homonyme de\u0301ploye\u0301e sur Facebook, Twitter, Instagram et LinkedIn qui utilise le mot-clic #CestBonCanada.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76244\"  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