{"id":76403,"date":"2020-06-11T12:10:59","date_gmt":"2020-06-11T16:10:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76403"},"modified":"2020-06-11T12:13:19","modified_gmt":"2020-06-11T16:13:19","slug":"lagence-tact-lance-le-compas-un-bureau-de-recherche-de-mesure-et-danalyse-de-donnees","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-tact-lance-le-compas-un-bureau-de-recherche-de-mesure-et-danalyse-de-donnees\/","title":{"rendered":"L\u2019agence TACT lance Le Compas, un bureau de recherche, de mesure et d\u2019analyse de donn\u00e9es"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-69466\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Annonces_TACT_Octobre2019-300x135.jpg\" alt=\"\" width=\"609\" height=\"274\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Annonces_TACT_Octobre2019-300x135.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Annonces_TACT_Octobre2019-768x345.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Annonces_TACT_Octobre2019-1024x460.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/10\/Annonces_TACT_Octobre2019.jpg 1200w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">10 juin 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>TACT, la plus grande agence \u00e0 propri\u00e9t\u00e9 100 % qu\u00e9b\u00e9coise, vient de <a href=\"https:\/\/www.tactconseil.ca\/actualites\/le-compas-la-force-des-donnees-precises-et-adaptees-a-vos-besoins-en-communication\" target=\"_blank\" rel=\"noopener\">cr\u00e9er un d\u00e9partement sp\u00e9cifiquement<\/a> d\u00e9di\u00e9 \u00e0 la recherche, la mesure et l\u2019analyse en communication, une premi\u00e8re dans l\u2019industrie.<\/strong><\/span><\/p>\n<p>Il y a plus d\u2019un an, TACT <a href=\"https:\/\/isarta.com\/infos\/nominations-quatre-arrivees-chez-tact-intelligence-conseil\/\" target=\"_blank\" rel=\"noopener\">embauchait une ressource au profil atypique pour une agence de communication<\/a> : Charles Tessier, un docteur en science politique sp\u00e9cialis\u00e9 en statistiques et en psychologie politique. Au fil des mois, Charles a cr\u00e9\u00e9 de nombreux outils en plus de mettre sur pied l\u2019\u00e9quipe de travail d\u00e9di\u00e9e au Compas.<\/p>\n<p>Pour TACT, l\u2019utilisation de l\u2019intelligence des donn\u00e9es au service des strat\u00e9gies de communication \u00e9tait la suite naturelle des choses dans notre offre de service.<\/p>\n<p>Ce service comporte 4 grandes cat\u00e9gories soit (1) enqu\u00eate et sondage, (2) analyse des comportements citoyens, (3) collecte de donn\u00e9es et (4) recherche.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/w3fLK1qhzZM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76403\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  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