{"id":76495,"date":"2020-06-15T12:25:42","date_gmt":"2020-06-15T16:25:42","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76495"},"modified":"2020-06-15T14:10:15","modified_gmt":"2020-06-15T18:10:15","slug":"nouveau-format-de-publicite-sur-tva-ca-la-pause-video-numerique","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouveau-format-de-publicite-sur-tva-ca-la-pause-video-numerique\/","title":{"rendered":"Nouveau format de publicit\u00e9 sur TVA.ca : la pause vid\u00e9o num\u00e9rique"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-76496\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/TVA-pub-300x169.png\" alt=\"\" width=\"691\" height=\"389\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/TVA-pub-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/TVA-pub-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/TVA-pub-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/TVA-pub.png 1199w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">15 juin 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Que\u0301becor lance la <a href=\"https:\/\/quebecorid.com\/pause-video\" target=\"_blank\" rel=\"noopener\">pause vide\u0301o nume\u0301rique<\/a>, son tout nouveau format de publicite\u0301 premium qui s\u2019active lorsqu\u2019un utilisateur met en pause l\u2019e\u0301coute d\u2019une vide\u0301o de longue dure\u0301e. Disponible sur le site web TVA.ca, ce format de publicite\u0301 est une nouvelle option dans un environnement qui favorise l\u2019engagement des consommateurs aupre\u0300s d\u2019un message publicitaire.<\/strong><\/span><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">La pause vide\u0301o nume\u0301rique est un remarquable outil pour rejoindre des utilisateurs engage\u0301s, \u00bb a affirme\u0301 Renaud Langlois, directeur, ope\u0301rations nume\u0301riques chez Que\u0301becor. \u00ab Comme ce sont ces derniers qui prennent l\u2019action de mettre la vide\u0301o sur pause, leur engagement envers la publicite\u0301 s\u2019en trouve ne\u0301cessairement de\u0301cuple\u0301. D\u2019ailleurs, nos KPI internes de mesure d\u2019engagement lors de nos premiers tests ont donne\u0301 des re\u0301sultats au-dela\u0300 de nos espe\u0301rances. De plus, cela permet aux annonceurs d\u2019augmenter la performance des campagnes en de\u0301veloppant des cre\u0301atifs tenant compte de l\u2019environnement de mise sur pause de l\u2019e\u0301coute vide\u0301o, pour des publicite\u0301s cre\u0301atives qui interpellent les consommateurs d\u2019une fac\u0327on plus spe\u0301cifique. \u00bb<\/span><\/p><\/blockquote>\n<p>Outre sa capacite\u0301 a\u0300 rejoindre des cibles captives et engage\u0301es, la pause vide\u0301o nume\u0301rique offre e\u0301galement un format inte\u0301gre\u0301 dans un environnement premium vide\u0301o. Rappelons que 2,7 millions de vide\u0301os sont vues mensuellement sur TVA.ca, ce qui permet de rejoindre par moins de 1,9 million d\u2019utilisateurs par mois.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76495\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouveau-format-de-publicite-sur-tva-ca-la-pause-video-numerique\/\"  data-item_title=\"Nouveau format de publicit\u00e9 sur TVA.ca : la pause vid\u00e9o num\u00e9rique\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/TVA-pub-1024x576.png\"  data-item_date=\"2020-06-15T12:25:42-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Que\u0301becor lance la pause vide\u0301o nume\u0301rique, son tout nouveau format de publicite\u0301 premium qui s\u2019active lorsqu\u2019un utilisateur met en pause l\u2019e\u0301coute d\u2019une vide\u0301o de longue dure\u0301e.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76495\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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