{"id":76506,"date":"2020-06-16T12:47:27","date_gmt":"2020-06-16T16:47:27","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76506"},"modified":"2020-06-16T12:47:27","modified_gmt":"2020-06-16T16:47:27","slug":"lagence-koze-signe-pour-gsoft-une-campagne-delirante-dans-lunivers-des-ti","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-koze-signe-pour-gsoft-une-campagne-delirante-dans-lunivers-des-ti\/","title":{"rendered":"L\u2019agence Koze signe pour GSoft une campagne d\u00e9lirante dans l&rsquo;univers des TI"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-76507\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/sharegate-300x149.png\" alt=\"\" width=\"584\" height=\"290\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/sharegate-300x149.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/sharegate-768x382.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/sharegate-1024x509.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/sharegate.png 1484w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p class=\"\"><span lang=\"fr\" style=\"font-size: 10px;\">16 juin 2020<\/span><\/p>\n<p class=\"\"><span style=\"font-size: 20px;\"><strong><span lang=\"fr\">L\u2019entreprise de technologie canadienne\u00a0GSoft, qui b\u00e2tit des produits informatiques simples pour am\u00e9liorer les fa\u00e7ons de travailler, a travaill\u00e9 main dans la main avec l\u2019agence Koze pour cr\u00e9er et distribuer<a href=\"https:\/\/sharegate.com\/keep-it-simple\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><\/span><\/strong><span lang=\"fr\"><strong>sa nouvelle campagne de marque d\u2019ampleur internationale.<\/strong> <\/span><\/span><\/p>\n<p class=\"\"><span lang=\"fr\">Celle-ci est ax\u00e9e sur l\u2019une des marques phares de GSoft, nomm\u00e9 ShareGate, qui assiste les entreprises dans leur adoption des technologies infonuagiques de Microsoft<\/span><span lang=\"fr\">\u00a0par l\u2019entremise de 3 produits distincts<\/span><span lang=\"fr\">.<\/span><\/p>\n<p class=\"\"><span lang=\"fr\">Cette campagne s\u2019adresse notamment aux professionnels des technologies de l\u2019information, plus couramment appel\u00e9s \u00ab\u00a0T.I. \u00bb, ou \u00ab\u00a0I.T.\u00a0\u00bb en anglais. Le d\u00e9fi, cependant, est que ceux-ci repr\u00e9sentent une client\u00e8le plut\u00f4t difficile \u00e0 convaincre.<\/span><\/p>\n<blockquote>\n<p class=\"\"><span style=\"font-size: 16px;\"><span lang=\"fr\">Il nous fallait concevoir du contenu original, et qui allait donner envie \u00e0 notre cible de plonger dans notre univers plut\u00f4t que de le leur imposer. Nous avons donc con\u00e7u des pi\u00e8ces cr\u00e9atives qui s&rsquo;arriment avec chaque \u00e9tape d&rsquo;un parcours typique de migration vers le cloud. Avec des histoires pertinentes, inspir\u00e9es d&rsquo;obstacles r\u00e9els rencontr\u00e9s lors de leur quotidien, nous avons tent\u00e9 de connecter avec notre audience de la mani\u00e8re la plus authentique possible<\/span><span lang=\"fr\">\u00bb, indique J\u00e9r\u00f4me Desgroseilliers, strat\u00e8ge, agence Koze.<\/span><\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/17_nyKuFq44\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"\"><span lang=\"fr\">Produites dans le cadre de la campagne, l\u2019univers des capsules vid\u00e9os oscille entre les diff\u00e9rentes perceptions de deux T.I. face aux d\u00e9fis que l\u2019adoption des technologies infonuagiques de Microsoft leur r\u00e9serve: celle de Tom, souvent exag\u00e9r\u00e9e et qui tourne parfois m\u00eame au cauchemar, et de Sam, plus cens\u00e9e. <\/span><\/p>\n<p class=\"\"><span lang=\"fr\">Ce dernier finit d\u2019ailleurs toujours par ramener son ami \u00e0 la r\u00e9alit\u00e9. \u00c9ventuellement, les avantages des produits ShareGate sont mis de l\u2019avant, toujours avec une touche d\u2019humour.<\/span><\/p>\n<p class=\"\"><span lang=\"fr\">L\u2019un des aspects les plus d\u00e9licats lors de la conception de la compagne \u00e9tait d\u2019offrir une reconnaissance \u00e0 la fois dr\u00f4le et authentique aux diff\u00e9rents r\u00f4les des T.I., souvent incompris au sein de leur environnement de travail.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/EpBeVgTD6dU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"\"><span lang=\"fr\">Pour ce faire, l\u2019ensemble du processus cr\u00e9atif jusqu\u2019\u00e0 la strat\u00e9gie de diffusion s\u2019est fait en \u00e9troite collaboration entre l\u2019Agenze Koze, l\u2019\u00e9quipe marketing ShareGate ainsi que le d\u00e9partement des T.I de Gsoft.\u00a0<\/span><span lang=\"fr\">C\u2019est d\u2019ailleurs le com\u00e9dien et humoriste montr\u00e9alais Ryan George, plus connu pour sa s\u00e9rie \u00e0 succ\u00e8s\u00a0<i>Pitch Meeting<\/i>, qui agit comme le visage de cette campagne. L\u2019humoriste Mike Paterson y fait aussi une apparition. L\u2019ensemble du tournage s\u2019est fait dans les bureaux m\u00eames de GSoft.<\/span><\/p>\n<p class=\"\"><span lang=\"fr\">La campagne est diffus\u00e9e sur diverses plateformes \u00e0 travers les \u00c9tats-Unis\u00a0:<\/span><span lang=\"fr\">\u00a0<\/span><span lang=\"fr\">banni\u00e8res web, m\u00e9dias sociaux (Facebook, YouTube, Instagram), ainsi qu\u2019une page web regroupant tous les \u00e9l\u00e9ments de la campagne.<\/span><\/p>\n<p class=\"\"><span lang=\"fr\">\u00a0<iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/9jUiFWRHseQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"\"><strong><span lang=\"fr\">Cr\u00e9dits :\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><b><span lang=\"fr\">Client<\/span><\/b><span lang=\"fr\">\u00a0:\u00a0<\/span><span lang=\"fr\">ShareGate (une division de Gsoft), Laurence Simard, Vincent Gu\u00e9rin<\/span><span lang=\"fr\">\u00a0<\/span><span lang=\"fr\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<li><b><span lang=\"fr\">Service-conseil<\/span><\/b><span lang=\"fr\">\u00a0: Alicia Cantin, V\u00e9ronique Th\u00e9riault<\/span><\/li>\n<li><b><span lang=\"fr\">Strat\u00e9gie et m\u00e9dia num\u00e9rique<\/span><\/b><span lang=\"fr\">\u00a0: J\u00e9r\u00f4me Desgroseilliers, Katherine Martel, Corina Marcano<\/span><\/li>\n<li><b><span lang=\"fr\">Conception-r\u00e9daction<\/span><\/b><span lang=\"fr\">: Robin Summer<\/span><\/li>\n<li><b><span lang=\"fr\">Direction artistique<\/span><\/b><span lang=\"fr\">\u00a0: Emie Ratt\u00e9<\/span><\/li>\n<li><b><span lang=\"fr\">Production<\/span><\/b><span lang=\"fr\">\u00a0: Agence KOZE<\/span><\/li>\n<li><b><span lang=\"fr\">R\u00e9alisateur\u00a0<\/span><\/b><span lang=\"fr\">: S\u00e9bastien Saint-Martin<\/span><\/li>\n<li><b><span lang=\"fr\">Postproduction<\/span><\/b><span lang=\"fr\">\u00a0: Agence KOZE<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76506\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lagence-koze-signe-pour-gsoft-une-campagne-delirante-dans-lunivers-des-ti\/\"  data-item_title=\"L\u2019agence Koze signe pour GSoft une campagne d\u00e9lirante dans l&#039;univers des TI\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/sharegate-1024x509.png\"  data-item_date=\"2020-06-16T12:47:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019entreprise de technologie canadienne\u00a0GSoft, qui b\u00e2tit des produits informatiques simples pour am\u00e9liorer les fa\u00e7ons de travailler, a travaill\u00e9 main dans la main avec l\u2019agence Koze pour cr\u00e9er et distribuer\u00a0sa nouvelle campagne de marque d\u2019ampleur internationale.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76506\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lagence-koze-signe-pour-gsoft-une-campagne-delirante-dans-lunivers-des-ti\/\"  data-item_title=\"L\u2019agence Koze signe pour GSoft une campagne d\u00e9lirante dans l&#039;univers des TI\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/sharegate-1024x509.png\"  data-item_date=\"2020-06-16T12:47:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":76507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[186,543,233,475,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76506"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=76506"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76506\/revisions"}],"predecessor-version":[{"id":76508,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76506\/revisions\/76508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/76507"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=76506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=76506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=76506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}