{"id":76551,"date":"2020-06-17T13:46:37","date_gmt":"2020-06-17T17:46:37","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76551"},"modified":"2020-06-17T13:46:37","modified_gmt":"2020-06-17T17:46:37","slug":"camden-signe-la-nouvelle-campagne-despace-plomberium","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-campagne-despace-plomberium\/","title":{"rendered":"Camden signe la nouvelle campagne d&rsquo;Espace Plomberium"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-76552\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/camden-campagne-300x142.png\" alt=\"\" width=\"611\" height=\"289\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/camden-campagne-300x142.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/camden-campagne.png 546w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/p>\n<p class=\"h1\"><span style=\"font-size: 10px;\">17 juin 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Espace Plomberium, une banni\u00e8re de r\u00e9f\u00e9rence d\u00e9tenue par Desch\u00eanes et Fils qui regroupe cinq boutiques sp\u00e9cialis\u00e9es en plomberie de qualit\u00e9, toutes situ\u00e9es dans le Grand Montr\u00e9al, a s\u00e9lectionn\u00e9 Camden pour la r\u00e9alisation de sa nouvelle campagne publicitaire.<\/strong> <\/span><\/p>\n<p>Cette offensive, essentiellement num\u00e9rique, s\u2019inscrit bien \u00e9videmment dans le contexte du d\u00e9confinement progressif et de la reprise \u00e9conomique de la r\u00e9gion m\u00e9tropolitaine. Centr\u00e9e sur les notions de choix et de solutions, la campagne se d\u00e9ploie pr\u00e9sentement dans les deux langues sur Google, en programmatique ainsi que sur diff\u00e9rents r\u00e9seaux sociaux.<br \/>\n<img loading=\"lazy\" src=\"https:\/\/mcusercontent.com\/8fe99b42e5ac572e49025edc0\/images\/810e0a04-0193-4f3f-bc52-183c6fab2bde.jpg\" width=\"600\" height=\"810\" data-file-id=\"5634754\" \/><\/p>\n<p>Espace Plomberium entame donc sa relation avec Camden en misant sur le bouquet int\u00e9gr\u00e9 de l\u2019agence, notamment ses services cr\u00e9atifs, strat\u00e9giques, num\u00e9riques et m\u00e9dia, invitant par le fait m\u00eame les consommateurs \u00e0 consulter l\u2019un des plus vastes catalogues de produits en ligne, ou encore \u00e0 prendre rendez-vous avec un conseiller en boutique.<\/p>\n<p>Fait \u00e0 noter, la banni\u00e8re mise sur de l\u2019achalandage par rendez-vous lors de la relance afin de respecter toutes les normes sanitaires tout en offrant une exp\u00e9rience aussi personnalis\u00e9e qu\u2019efficace.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Enti\u00e8rement op\u00e9rationnelle pendant la crise, l\u2019\u00e9quipe de Camden a rapidement compris nos enjeux et a su d\u00e9velopper en peu de temps une campagne efficace et centr\u00e9e sur l\u2019atteinte de nos objectifs, tout en respectant l\u2019essence de notre marque et de notre positionnement\u2009\u00bb, de conclure Jos\u00e9e Lagac\u00e9, Chef marketing chez Desch\u00eanes et Fils.<\/span><\/p><\/blockquote>\n<p><strong>Cr\u00e9dits <\/strong><\/p>\n<ul>\n<li>Client\u00a0: Espace Plomberium\u00a0: Jos\u00e9e Lagac\u00e9, Fran\u00e7ois Lemieux<\/li>\n<li>Direction de la cr\u00e9ation\u00a0: John Dutton<\/li>\n<li>Directrice de compte\u00a0: Val\u00e9rie Fleury<\/li>\n<li>Strat\u00e9gie et planification m\u00e9dia\u00a0: Camille Poulin<\/li>\n<li>Conception-r\u00e9daction\u00a0: Mathieu Chabot<\/li>\n<li>Direction artistique\u00a0: \u00c9va Ducharme<\/li>\n<li>Gestionnaire de campagne num\u00e9rique\u00a0: Pratik Mistry<\/li>\n<li>Infographie et production\u00a0: F\u00e9lix Cr\u00e9peau<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76551\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-campagne-despace-plomberium\/\"  data-item_title=\"Camden signe la nouvelle campagne d&#039;Espace Plomberium\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/camden-campagne.png\"  data-item_date=\"2020-06-17T13:46:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Espace Plomberium a s\u00e9lectionn\u00e9 Camden pour la r\u00e9alisation de sa nouvelle campagne publicitaire.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76551\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/camden-signe-la-nouvelle-campagne-despace-plomberium\/\"  data-item_title=\"Camden signe la nouvelle campagne d&#039;Espace Plomberium\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/camden-campagne.png\"  data-item_date=\"2020-06-17T13:46:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":76552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[442,229,206,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76551"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=76551"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76551\/revisions"}],"predecessor-version":[{"id":76553,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76551\/revisions\/76553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/76552"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=76551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=76551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=76551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}