{"id":76646,"date":"2020-06-20T08:10:24","date_gmt":"2020-06-20T12:10:24","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76646"},"modified":"2020-06-19T15:17:27","modified_gmt":"2020-06-19T19:17:27","slug":"lg2-revisite-lexperience-de-marque-de-simplex","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-revisite-lexperience-de-marque-de-simplex\/","title":{"rendered":"lg2 revisite l&rsquo;exp\u00e9rience de marque de Simplex"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/39222598377049.5edd0c4c369c2.gif\" \/><\/p>\n<p><span style=\"font-size: 10px;\">19 juin 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Dans le but de se positionner favorablement dans la te\u0302te des clients a\u0300 la recherche d\u2019une expe\u0301rience plus moderne et performante, Location d\u2019outils Simplex<a href=\"https:\/\/www.behance.net\/gallery\/98377049\/Location-doutils-Simplex\" target=\"_blank\" rel=\"noopener\"> revoit comple\u0300tement son expe\u0301rience de marque<\/a> pour entamer sa nouvelle phase de croissance.<\/strong> <\/span><\/p>\n<p>Cette transformation s\u2019est de\u0301roule\u0301e en symbiose avec les forces principales de l\u2019entreprise, soit son vaste re\u0301seau de succursales inte\u0301gre\u0301es ainsi que son coffre de plus de 55 000 outils. Aligne\u0301e avec ses valeurs humaines et sa que\u0302te de simplifier l\u2019expe\u0301rience utilisateur, la marque souhaite devenir LA re\u0301fe\u0301rence en matie\u0300re de locations d\u2019outils et d\u2019e\u0301quipements, autant sur le web qu\u2019en succursale.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/lC7pvRCBOgk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/lg2.com\/fr\/etude-de-cas\/simplex-au-service-de-vos-projets\" target=\"_blank\" rel=\"noopener\">Re\u0301alise\u0301e par l\u2019agence lg2<\/a>, cette transformation a e\u0301te\u0301 rendue possible gra\u0302ce a\u0300 la collaboration de plusieurs expertises, notamment en expe\u0301rience nume\u0301rique, en intelligence d\u2019affaires, en design, en architecture et en communication.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Le renouvellement de l\u2019expe\u0301rience de marque de Location d\u2019outils Simplex constitue un chantier ne\u0301vralgique dans notre croissance, amorce\u0301e il y a plus de 18 mois. Dans une industrie aussi compe\u0301titive, il fallait positionner notre marque et offrir une expe\u0301rience enrichissante aux clients, gra\u0302ce autant a\u0300 notre nouvel e\u0301cosyste\u0300me nume\u0301rique que nos visites en succursale \u00bb, explique Jonathan Couture, directeur marketing, intelligence d\u2019affaires et de marche\u0301s chez Location d\u2019outils Simplex.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/s7DfvHAAtAk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Assez traditionnelle, l\u2019industrie de la location d\u2019outils et d\u2019e\u0301quipements est aussi excessivement concurrentielle. Cette transformation sur tous les fronts ne\u0301cessitait une cohe\u0301rence globale pour arriver a\u0300 une re\u0301elle expe\u0301rience Simplex simplifie\u0301e, moderne et professionnelle \u00bb, explique Marc-Andre\u0301 Fafard, vice-pre\u0301sident, Design, et strate\u0300ge sur la refonte de l\u2019expe\u0301rience de marque Simplex.<\/span><\/p><\/blockquote>\n<p>En plus de revoir comple\u0300tement l\u2019e\u0301cosyste\u0300me nume\u0301rique de la marque, Simplex pre\u0301sentera e\u0301galement de nouvelles expe\u0301riences physiques gra\u0302ce au remaniement architectural des succursales. Sa nouvelle signature \u00ab C\u2019est aussi simple que c\u0327a \u00bb est e\u0301galement de\u0301cline\u0301e a\u0300 travers la campagne de communication, d\u2019abord lance\u0301e a\u0300 la radio pour ensuite e\u0302tre de\u0301ploye\u0301e de\u0300s aujourd\u2019hui sur le web et sur les me\u0301dias sociaux.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/jnOaC1eyrcY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/18630c98377049.5eea6f71cbbc8.jpg\" \/><\/p>\n<p><img src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/0a2fb698377049.5ee2d4042c09d.gif\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76646\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  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