{"id":76649,"date":"2020-06-19T15:23:39","date_gmt":"2020-06-19T19:23:39","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76649"},"modified":"2020-06-19T15:23:39","modified_gmt":"2020-06-19T19:23:39","slug":"simplex-fait-appel-a-studio-kay-pour-sa-recente-campagne-photo","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/simplex-fait-appel-a-studio-kay-pour-sa-recente-campagne-photo\/","title":{"rendered":"Simplex fait appel \u00e0 Studio Kay pour sa r\u00e9cente campagne photo"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-76652\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/Simplex-page-daccueil1919_illustration2-300x158.jpg\" alt=\"\" width=\"722\" height=\"380\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/Simplex-page-daccueil1919_illustration2-300x158.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/Simplex-page-daccueil1919_illustration2-768x403.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/Simplex-page-daccueil1919_illustration2-1024x538.jpg 1024w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">19\u00a0 juin 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>\u00c0 la suite du d\u00e9ploiement de sa nouvelle image de marque et pour rafra\u00eechir les photos de sa plateforme carri\u00e8re, Simplex fait appel \u00e0 l\u2019expertise de Studio Kay pour sa plus r\u00e9cente campagne photo.<\/strong><\/span><\/p>\n<p>Pour ce mandat, une s\u00e9rie de trois photos a \u00e9t\u00e9 d\u00e9velopp\u00e9 pour habiller la page d\u2019accueil, la section <em>Avantages Simplex<\/em> et <em>Culture d\u2019entreprise<\/em> du site web. Studio Kay, en \u00e9troite collaboration avec l\u2019\u00e9quipe de Simplex, a assur\u00e9 la direction artistique, la cr\u00e9ation du moodboard, la construction des d\u00e9cors, le stylisme, la photographie et la post-production.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons opt\u00e9 pour une s\u00e9ance en studio o\u00f9 les vrais employ\u00e9s de Simplex seraient au centre de la campagne photo, le tout, sur une tonalit\u00e9 rouge sur rouge, pour rappeler la couleur de la marque\u2019\u2019, affirme Ali Kay, qui a assur\u00e9 la direction artistique sur ce mandat.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-76650\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/435A3394-300x200.jpg\" alt=\"\" width=\"575\" height=\"383\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/435A3394-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/435A3394-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/435A3394-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/435A3394-272x182.jpg 272w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p>Tournage en temps de pand\u00e9mie<\/p>\n<p>Le Covid-19 apporte son lot de d\u00e9fis sur les plateaux de production et l\u2019\u00e9quipe a d\u00fb user de ruse pour la cr\u00e9ation de certaines photos o\u00f9 l\u2019on voit plusieurs personnes c\u00f4te \u00e0 c\u00f4te. Pour assurer le respect de la mesure du 2 m\u00e8tres de distance, des techniques comme la composition photo fut n\u00e9cessaire.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-76651\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/435A3439-300x200.jpg\" alt=\"\" width=\"572\" height=\"381\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/435A3439-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/435A3439-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/435A3439-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/435A3439-272x182.jpg 272w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<ul>\n<li><strong>Client\u00a0: <\/strong>Simplex<\/li>\n<li><strong>Agence de production\u00a0: <\/strong>Studio Kay<\/li>\n<li><strong>Direction artistique\u00a0:<\/strong> Ali Kay<\/li>\n<li><strong>Gestionnaire de projet<\/strong>\u00a0: Sandrine Filteau<\/li>\n<li><strong>Photographe\u00a0: <\/strong>Adriana Luu<\/li>\n<li><strong>Design papier<\/strong>\u00a0: Nancy Nazha &#8211; Craftly<\/li>\n<li><strong>Assistants<\/strong> : Raphael Dallaire<\/li>\n<li><strong>Arri\u00e8res-sc\u00e8ne<\/strong>\u00a0: Yan Olivier<\/li>\n<li><strong>Post-production<\/strong>\u00a0: Branda Dale et Adriana Luu<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76649\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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