{"id":76704,"date":"2020-06-23T10:05:09","date_gmt":"2020-06-23T14:05:09","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76704"},"modified":"2020-06-25T14:48:01","modified_gmt":"2020-06-25T18:48:01","slug":"quebecor-lance-le-guichet-qid-sa-nouvelle-plateforme-dachat-libre-service-pour-des-bannieres-numeriques","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/quebecor-lance-le-guichet-qid-sa-nouvelle-plateforme-dachat-libre-service-pour-des-bannieres-numeriques\/","title":{"rendered":"Qu\u00e9becor lance Le Guichet QID, sa nouvelle plateforme d\u2019achat libre-service pour des bannie\u0300res num\u00e9riques"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-76705\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/guichet-quebecor-300x145.png\" alt=\"\" width=\"610\" height=\"295\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/guichet-quebecor-300x145.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/guichet-quebecor-768x371.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/guichet-quebecor.png 914w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">23 juin 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Que\u0301becor souhaite faciliter l\u2019achat publicitaire responsable et local en lanc\u0327ant <a href=\"https:\/\/quebecorid.com\/leguichet\" target=\"_blank\" rel=\"noopener\">Le Guichet QID<\/a>, une toute nouvelle plateforme d\u2019achat libre-service pour les campagnes publicitaires de bannie\u0300res nume\u0301riques sur son re\u0301seau.<\/strong> <\/span><\/p>\n<p>Entie\u0300rement automatise\u0301, Le Guichet, se de\u0301marque par sa simplicite\u0301 d\u2019utilisation, son suivi en continu des campagnes, et sa facturation cle\u0301 en main permettant aux petites et moyennes entreprises (PME) de placer leurs campagnes publicitaires dans le large e\u0301cosyste\u0300me nume\u0301rique de Que\u0301becor, et cela, en quelques clics.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Le Guichet s\u2019inscrit dans une volonte\u0301 de Que\u0301becor de simplifier l\u2019acce\u0300s a\u0300 son inventaire nume\u0301rique pour re\u0301pondre aux besoins des entreprises qui souhaitent positionner leurs contenus publicitaires aupre\u0300s d\u2019une audience de premie\u0300re qualite\u0301 tout en soutenant des me\u0301dias que\u0301be\u0301cois, \u00bb a affirme\u0301 Jean B. Pe\u0301ladeau, directeur ge\u0301ne\u0301ral, donne\u0301e et performance publicitaire chez Que\u0301becor. \u00ab En facilitant l\u2019achat me\u0301dia via Le Guichet, nous offrons une alternative avantageuse a\u0300 l\u2019offre publicitaire des ge\u0301ants ame\u0301ricains du nume\u0301rique. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Ob7De-08B6c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Par ses capacite\u0301s de ciblage pre\u0301cises, l\u2019acce\u0300s aux 59 sites web et applications de Que\u0301becor ainsi que la possibilite\u0301 d\u2019analyser les re\u0301sultats en temps re\u0301el et d\u2019apporter des modifications en cours de route, Le Guichet permet aux entreprises de cre\u0301er des campagnes publicitaires performantes et ceci sans budget minimum.<\/p>\n<p>Locale, simple d\u2019utilisation et accessible en tout temps, la plateforme permet e\u0301galement d\u2019optimiser le dollar allant a\u0300 l\u2019e\u0301diteur. De plus, mentionnons que quatre formats de bannie\u0300res sont offerts selon les contenus a\u0300 promouvoir, pour une plus grande liberte\u0301 cre\u0301ative.<\/p>\n<p>De\u0301ja\u0300, des entreprises phares ont souligne\u0301 le caracte\u0300re simple et accessible des fonctionnalite\u0301s de la plateforme lorsque vient le temps de placer des campagnes dans l\u2019e\u0301cosyste\u0300me de Que\u0301becor.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">La plateforme est facile, c\u0327a ne prend pas beaucoup de temps pour s\u2019inscrire, je l\u2019ai fait en 5 minutes, \u00bb a affirme\u0301 Sarah Beaudoin, pre\u0301sidente de Gibou qui a eu le privile\u0300ge d\u2019essayer la plateforme avant le lancement officiel.<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76704\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\" 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