{"id":76762,"date":"2019-07-02T13:00:44","date_gmt":"2019-07-02T17:00:44","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=76762"},"modified":"2020-08-14T11:41:10","modified_gmt":"2020-08-14T15:41:10","slug":"est-on-trop-presse-de-retourner-a-la-normale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/est-on-trop-presse-de-retourner-a-la-normale\/","title":{"rendered":"Est-on trop press\u00e9 de retourner \u00e0 la normale ?"},"content":{"rendered":"<div id=\"attachment_76795\" style=\"width: 426px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-76795\" loading=\"lazy\" class=\" wp-image-76795\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/0-e1593441134864-300x251.jpg\" alt=\"\" width=\"416\" height=\"348\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/0-e1593441134864-300x251.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/0-e1593441134864-180x150.jpg 180w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/0-e1593441134864-768x641.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/0-e1593441134864-1024x855.jpg 1024w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><\/p>\n<p id=\"caption-attachment-76795\" class=\"wp-caption-text\"><span style=\"font-size: 10px;\">Cr\u00e9dit : Francis St-Pierre<\/span><\/p>\n<\/div>\n<p><span style=\"font-size: 10px;\">26 juin 2020<\/span><\/p>\n<p><strong><span style=\"font-size: 20px;\">Au Qu\u00e9bec, le d\u00e9confinement est bien engag\u00e9 avec <a href=\"https:\/\/www.journaldequebec.com\/2020\/06\/04\/les-bars-veulent-rouvrir-le-15-juin-au-meme-titre-que-les-restaurants\" target=\"_blank\" rel=\"noopener\">l\u2019ouverture compl\u00e8te des bars et des restaurants<\/a>, sous le respect de certaines conditions de distanciation physique. Avec la relance de leurs activit\u00e9s commerciales, les entreprises risquent-elles d\u2019abandonner les nouvelles pratiques d\u00e9velopp\u00e9es pour survivre \u00e0 la crise? Dominic Gallant, gestionnaire h\u00f4telier, croit que oui.<\/span><\/strong><\/p>\n<p>Le gestionnaire h\u00f4telier constate que certaines pratiques d\u2019affaires n\u2019ont pas surv\u00e9cu au d\u00e9confinement, maintenant que la r\u00e9ouverture des bars et des salles \u00e0 manger est effective.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Je croyais qu&rsquo;il resterait un peu de bon de cet \u00e9norme chamboulement dans nos entreprises, explique-t-il <a href=\"https:\/\/www.linkedin.com\/posts\/domgallant_expaezrienceclient-marketing-activity-6681179311275417600-tJxY\" target=\"_blank\" rel=\"noopener\">dans une publication LinkedIn.<\/a> J&rsquo;avais tort. La plupart des restaurants qui offraient du pr\u00eat-\u00e0-manger ou du \u00ab\u00a0pour emporter\u00a0\u00bb ont d\u00e9j\u00e0 cess\u00e9s cette activit\u00e9. Les projets de boutique en ligne sont d\u00e9j\u00e0 remis \u00e0 plus tard parce que les commerces sont ouverts.\u00a0\u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" title=\"Post int\u00e9gr\u00e9\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:6681179310495277056\" width=\"504\" height=\"927\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-size: 16px;\">Dominic Galla<\/span>nt comprend que certaines de ces activit\u00e9s n\u2019\u00e9taient peut-\u00eatre pas lucratives, si elles ont \u00e9t\u00e9 abandonn\u00e9es. Il invite toutefois les entreprises \u00e0 faire preuve de plus d&rsquo;\u00e9coute et d\u2019ouverture, lorsqu\u2019il est question de d\u00e9velopper une exp\u00e9rience client.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Partout sur les r\u00e9seaux sociaux, je vois des clients d\u00e9\u00e7us. D\u00e9\u00e7us ne plus pouvoir se ramener \u00e0 la maison un repas de leur restaurant local pr\u00e9f\u00e9r\u00e9 qu&rsquo;ils sont encourag\u00e9s chaque semaine durant le confinement. D\u00e9\u00e7us de ne pas pouvoir commander en ligne le produit de la boutique o\u00f9 ils ont achet\u00e9 un certificat cadeau pour les aider \u00e0 passer \u00e0 travers la crise.\u00a0\u00bb<\/span><\/p><\/blockquote>\n<p>Pour le gestionnaire h\u00f4telier, les entreprises doivent aller au-del\u00e0 d\u2019un simple appel \u00ab\u00a0\u00e0 acheter bleu\u00a0\u00bb. Elles doivent prendre le virage num\u00e9rique et continuer d\u2019am\u00e9liorer leurs pratiques d\u2019affaires.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">[Profitons de la crise] pour s&rsquo;am\u00e9liorer et ne pas retomber dans certaines vieilles habitudes. C&rsquo;est bien beau acheter \u00ab\u00a0Bleu\u00a0\u00bb, mais lorsque l&rsquo;exp\u00e9rience client n&rsquo;est pas au rendez-vous, le client d\u00e9pense ailleurs.\u00a0\u00bb<\/span><\/p><\/blockquote>\n<h2><span style=\"font-size: 24px;\"><strong>Des Qu\u00e9b\u00e9cois encore craintifs<\/strong><\/span><\/h2>\n<p><a href=\"https:\/\/www.lapresse.ca\/covid-19\/2020-06-26\/sondage-crop-reprendre-la-vie-d-avant-pas-si-vite\" target=\"_blank\" rel=\"noopener\">Un r\u00e9cent sondage CROP\/La Presse<\/a> donne des arguments \u00e0 Dominic Gallant, et pourrait aussi servir d&rsquo;avertissement aux restaurants et autres commer\u00e7ants qui sont trop press\u00e9s de retourner \u00e0 la normale. Dans ce sondage, on apprend que :<\/p>\n<ul>\n<li>14 % seulement des r\u00e9pondants ont l&rsquo;intention de fr\u00e9quenter un bar avant la d\u00e9couverte d\u2019un vaccin;<\/li>\n<li>16\u00a0% sont pr\u00eats \u00e0 fr\u00e9quenter un centre d\u2019entra\u00eenement;<\/li>\n<li>19% sont pr\u00eats se rendre au cin\u00e9ma;<\/li>\n<li>10% iront voir un match de sport professionnel, quand ce sera possible;<\/li>\n<li>18% estiment \u00ab\u00a0tr\u00e8s probable\u00a0\u00bb de fr\u00e9quenter des restaurants.<\/li>\n<\/ul>\n<p>Seul embellis au tableau\u00a0: 38\u00a0% des r\u00e9pondants affirment qu\u2019il est \u00ab\u00a0tr\u00e8s ou assez probable\u00a0\u00bb qu\u2019ils recommencent \u00e0 fr\u00e9quenter leur restaurant \u00ab\u00a0favori\u00a0\u00bb.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Les gens s\u2019ennuient d\u2019aller au resto, c\u2019est manifeste \u00bb, concluait Dominic Bourdages, vice-pr\u00e9sident chez CROP, dans La Presse.<\/span><\/p><\/blockquote>\n<p>Plus largement, parions que les r\u00e9pondants qui disent \u00ab\u00a0oui\u00a0\u00bb \u00e0 la fr\u00e9quentation des lieux et activit\u00e9s publics constituent un seul et m\u00eame noyau d\u2019aventuriers, repr\u00e9sentant de 14 % \u00e0 18% de la population. Les commer\u00e7ants devront donc se partager cette client\u00e8le. Et donc, pour revenir \u00e0 l\u2019argument de Dominic Gallant, ils ont int\u00e9r\u00eat \u00e0 ne pas abandonner leurs services \u00ab\u00a0de crise\u00a0\u00bb trop rapidement!<\/p>\n<p style=\"text-align: center;\"><strong>Int\u00e9ress\u00e9.e par le sujet ? Ne manquez pas notre formation sur le sujet :<\/strong><\/p>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/lexperience-client-en-temps-de-pandemie\/35\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/images\/entete.jpg\" alt=\"Formations en D\u00e9veloppement des affaires - En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/lexperience-client-en-temps-de-pandemie\/35\" target=\"_blank\">Formations en D\u00e9veloppement des affaires &#8211; En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/lexperience-client-en-temps-de-pandemie\/35\" target=\"_blank\"><\/p>\n<p>Formations en marketing, communication, num\u00e9rique, digital, r\u00e9seaux sociaux. 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Classes virtuelles (webinaires interactifs \u00e0 distance), en salle ou en entreprise. Montr\u00e9al et partout au Qu\u00e9bec.<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76762\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/est-on-trop-presse-de-retourner-a-la-normale\/\"  data-item_title=\"Est-on trop press\u00e9 de retourner \u00e0 la normale ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/0-e1593441134864-1024x855.jpg\"  data-item_date=\"2019-07-02T13:00:44-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avec la relance de leurs activit\u00e9s commerciales, les entreprises risquent-elles d\u2019abandonner les nouvelles pratiques d\u00e9velopp\u00e9es pour survivre \u00e0 la crise? Dominic Gallant, gestionnaire h\u00f4telier, croit que oui.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_76762\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/est-on-trop-presse-de-retourner-a-la-normale\/\"  data-item_title=\"Est-on trop press\u00e9 de retourner \u00e0 la normale ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/06\/0-e1593441134864-1024x855.jpg\"  data-item_date=\"2019-07-02T13:00:44-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":64,"featured_media":76795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,159],"tags":[1057,415,1487,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76762"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=76762"}],"version-history":[{"count":10,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76762\/revisions"}],"predecessor-version":[{"id":76919,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/76762\/revisions\/76919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/76795"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=76762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=76762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=76762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}