{"id":77028,"date":"2020-07-08T08:58:22","date_gmt":"2020-07-08T12:58:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77028"},"modified":"2020-07-08T08:59:20","modified_gmt":"2020-07-08T12:59:20","slug":"fuel-digital-media-sid-lee-mamanpourlavie-com-et-cascades-veulent-apporter-du-reconfort-aux-familles-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/fuel-digital-media-sid-lee-mamanpourlavie-com-et-cascades-veulent-apporter-du-reconfort-aux-familles-du-quebec\/","title":{"rendered":"Fuel Digital Media, Sid Lee, Mamanpourlavie.com et Cascades veulent apporter du r\u00e9confort aux familles du Qu\u00e9bec"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-77029\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/Campagne-Cascades-300x77.png\" alt=\"\" width=\"452\" height=\"116\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/Campagne-Cascades-300x77.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/Campagne-Cascades-768x197.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/Campagne-Cascades.png 967w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">8 juillet 2020<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>La r\u00e9gie publicitaire Fuel Digital Media, l\u2019agence de publicit\u00e9 Sid Lee et l\u2019\u00e9diteur Mamanpourlavie.com ont uni leurs talents et ressources pour imaginer et d\u00e9ployer une campagne de contenu permettant \u00e0 Cascades d\u2019apporter de la force et de la douceur aux familles du Qu\u00e9bec.<\/strong><\/span><\/p>\n<p>Sous le th\u00e8me \u00ab\u00a0L\u2019\u00e9t\u00e9 en famille\u00a0\u00bb, cette campagne est compos\u00e9e d\u2019une douzaine d\u2019articles offrant r\u00e9confort et soutien aux parents qu\u00e9b\u00e9cois \u00e2g\u00e9s de 25 \u00e0 34 ans.<\/p>\n<p>Ces jeunes familles y trouveront, notamment, des conseils de vie venant de parents auxquels ils peuvent s\u2019identifier ainsi que des guides pratiques sugg\u00e9r\u00e9s par un m\u00e9dia \u00e0 forte l\u00e9gitimit\u00e9 sur des sujets comme la vie de famille et la parentalit\u00e9.<\/p>\n<p>Lanc\u00e9e le 3 juillet, la campagne se poursuivra jusqu\u2019au mois de novembre. Huit articles sont maintenant disponibles sur Mamanpourlavie.com, alors que quatre portraits de familles l\u00e9g\u00e8rement atypiques seront publi\u00e9s \u00e0 tour de r\u00f4le <a href=\"http:\/\/cascadesflufftuff.com\/fr\/blogue\" target=\"_blank\" rel=\"noopener\">sur le blogue Cascades Fluff &amp;Tuff\u00ae<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-77031\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/cascade-campagne-300x167.png\" alt=\"\" width=\"514\" height=\"286\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/cascade-campagne-300x167.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/cascade-campagne.png 514w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p>Une campagne banni\u00e8res et des initiatives sur les m\u00e9dias sociaux compl\u00e8tent l\u2019ensemble. Elles contribueront \u00e0 faire rayonner les articles et \u00e0 g\u00e9n\u00e9rer des interactions avec leur contenu.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous sommes tr\u00e8s heureux de participer \u00e0 cette campagne, tant pour l\u2019objectif qu\u2019elle vise que pour les valeurs et le message positif qu\u2019elle v\u00e9hicule. Aussi, avec ses 12 articles et son activation sur plusieurs semaines, elle correspond parfaitement \u00e0 l\u2019approche que nous favorisons en mati\u00e8re de marketing de contenu, soit celle d\u2019une pr\u00e9sence soutenue et durable \u00bb, explique Alain L\u00e9veill\u00e9, directeur marketing et solutions de contenu chez Fuel Digital Media.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 16px;\">Cr\u00e9er des contenus originaux, porteurs d\u2019un message inspirant, fait partie int\u00e9grante de notre ADN. Et c\u2019est appr\u00e9ci\u00e9 par notre audience. D\u2019ailleurs, quand nous avons fait appel \u00e0 notre communaut\u00e9 de fans pour recruter les participants pour les 4 portraits de famille, la r\u00e9ponse a \u00e9t\u00e9 massive et enthousiaste\u00a0\u00bb, raconte Mariane Chenail, fondatrice, pr\u00e9sidente et \u00e9ditrice de Mamanpourlavie.com.<\/span><\/p><\/blockquote>\n<p>Selon Marie-Pierre Mathieu, directrice marketing pour la marque Cascades Fluff &amp; Tuff<sup>\u00ae\u00a0<\/sup>:<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons eu le plaisir de travailler main dans la main avec l\u2019\u00e9quipe de Fuel Digital Media, Sid Lee et Mamanpourlavie.com. C\u2019est une fa\u00e7on privil\u00e9gi\u00e9e de nous adresser aux jeunes parents du Qu\u00e9bec en leur apportant du contenu qui saura les int\u00e9resser et r\u00e9pondre \u00e0 leurs attentes, gr\u00e2ce \u00e0 un partenaire de choix dont nous partageons les valeurs. \u00bb<\/span><\/p><\/blockquote>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<p>Annonceur\u00a0: Cascades<\/p>\n<p>Agence\u00a0: Sid Lee<\/p>\n<p>R\u00e9gie publicitaire\u00a0: Fuel Digital Media<\/p>\n<p>&nbsp;<\/p>\n<p>M\u00e9dia\u00a0: Mamanpourlavie.com<\/p>\n<p>Service conseil (Sid Lee)\u00a0: S\u00e9bastien Tremblay-Ponton<\/p>\n<p>Supervision (Fuel Digital Media): Alain L\u00e9veill\u00e9<\/p>\n<p>Strat\u00e8ge de contenu (Mamanpourlavie.com) : Mich\u00e8le Laplante<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77028\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  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