{"id":77061,"date":"2020-07-16T11:55:47","date_gmt":"2020-07-16T15:55:47","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=77061"},"modified":"2020-07-16T14:04:04","modified_gmt":"2020-07-16T18:04:04","slug":"fondaction-devoile-sa-nouvelle-image-de-marque","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/fondaction-devoile-sa-nouvelle-image-de-marque\/","title":{"rendered":"Fondaction d\u00e9voile sa nouvelle image de marque"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-77064\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-image-300x153.png\" alt=\"\" width=\"620\" height=\"316\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-image-300x153.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-image-768x392.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-image-1024x523.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-image.png 1055w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">16 juillet 2020<\/span><\/p>\n<p><strong><span style=\"font-size: 20px;\">Sous la gouverne de sa nouvelle e\u0301quipe de direction et a\u0300 l\u2019aube de son 25e anniversaire, <a href=\"https:\/\/www.fondaction.com\/\" target=\"_blank\" rel=\"noopener\">Fondaction<\/a> se dote d\u2019une nouvelle image de marque afin d\u2019acce\u0301le\u0301rer son projet d\u2019entreprise : la transformation positive de l\u2019e\u0301conomie que\u0301be\u0301coise.<\/span><\/strong><\/p>\n<p>Pre\u0301curseur depuis 25 ans, Fondaction, c\u2019est le fonds d\u2019investissement de ceux qui se mobilisent pour la transformation positive de l\u2019e\u0301conomie que\u0301be\u0301coise, pour la rendre plus performante, plus inclusive, plus e\u0301quitable et plus verte. Sa nouvelle plateforme d\u2019expression de la marque est destine\u0301e a\u0300 rassembler e\u0301pargnants, entrepreneurs, employeurs ainsi que d\u2019autres partenaires vers cette mission unique.<\/p>\n<\/div>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/_oqNRlLj-Lc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Les Que\u0301be\u0301cois qui choisissent de confier leur e\u0301pargne-retraite a\u0300 Fondaction soutiennent les PME d\u2019ici. Avec chacun de ses investissements, Fondaction vise des retombe\u0301es socie\u0301tales positives en plus du rendement e\u0301conomique et financier. Cette raison d\u2019e\u0302tre est plus pertinente et ne\u0301cessaire que jamais, et je me re\u0301jouis que l\u2019organisation se dote maintenant d\u2019une image de marque qui traduit cette ambition avec clarte\u0301, afin d\u2019acce\u0301le\u0301rer des changements depuis longtemps ne\u0301cessaires \u00bb, a de\u0301clare\u0301 Genevie\u0300ve Morin, pre\u0301sidente-directrice ge\u0301ne\u0301rale de Fondaction.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-77063\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-2-300x113.png\" alt=\"\" width=\"515\" height=\"194\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-2-300x113.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-2-768x289.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-2.png 1007w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/p>\n<p><strong>Inspire\u0301e du tangram : expertise et cre\u0301ativite\u0301<\/strong><\/p>\n<p>Conc\u0327ue avec l\u2019agence que\u0301be\u0301coise BrandBourg, la plateforme d\u2019expression de la marque fournit une tonalite\u0301 distinctive, pour des communications plus affirme\u0301es, plus cohe\u0301rentes, plus directes.<\/p>\n<p>Inspire\u0301e du jeu de tangram chinois, elle s\u2019articule autour du triangle, utilise\u0301 pour construire des compositions re\u0301ve\u0301lant la personnalite\u0301 performante, positive et pre\u0301curseur du Fonds. Des compositions qui illustrent les solutions uniques, expertes et cre\u0301atives mises en \u0153uvre par Fondaction pour ses clients.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Actualisation du logo<\/strong><\/p>\n<p>Fondaction actualise son logotype pour une deuxie\u0300me fois depuis sa cre\u0301ation, tout en gardant la force de ses origines.<\/p>\n<p>Avec un dessin rond qui inte\u0300gre les minuscules, le nouveau logo e\u0301voque une institution humaine, accessible et pre\u0300s des gens.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-77062\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-3-300x52.png\" alt=\"\" width=\"490\" height=\"85\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-3-300x52.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-3-768x132.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-3.png 966w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<p>Le symbole de Fondaction demeure, forme\u0301 de trois maillons interde\u0301pendants inscrits dans un triangle. Chaque maillon fait re\u0301fe\u0301rence a\u0300 une des dimensions inse\u0301parables de Fondaction, qui sont aussi celles du de\u0301veloppement durable : l\u2019orange illustre la socie\u0301te\u0301, le vert l\u2019environnement et le bleu l\u2019e\u0301conomie. L\u2019alliage des trois repre\u0301sente la solidite\u0301, l\u2018innovation et l\u2019inge\u0301niosite\u0301 de Fondaction.<\/p>\n<p><strong>Une marque de\u0301cline\u0301e sur de nouvelles plateformes<\/strong><\/p>\n<p>Afin d\u2019enrichir le dialogue avec ses parties prenantes, Fondaction ajoute e\u0301galement deux nouvelles plateformes de communication a\u0300 celles de\u0301ja\u0300 existantes :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.fondaction.com\/abonnement\/\" target=\"_blank\" rel=\"noopener\">L\u2019Infolettre Fondaction<\/a>, une infolettre mensuelle axe\u0301e sur la transformation positive de l\u2019e\u0301conomie, avec des billets de blogues, une revue de l\u2019actualite\u0301 de Fondaction, de ses partenaires, et de ses the\u0300mes d\u2019intervention.<\/li>\n<li>Le compte Instagram Fondaction_donnerdusens, qui donnera des moyens de participer a\u0300 ce mouvement de transformation.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\"><\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77061\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/fondaction-devoile-sa-nouvelle-image-de-marque\/\"  data-item_title=\"Fondaction d\u00e9voile sa nouvelle image de marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2020\/07\/fondaction-image-1024x523.png\"  data-item_date=\"2020-07-16T11:55:47-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sous la gouverne de sa nouvelle e\u0301quipe de direction et a\u0300 l\u2019aube de son 25e anniversaire, Fondaction se dote d\u2019une nouvelle image de marque afin d\u2019acce\u0301le\u0301rer son projet d\u2019entreprise : la transformation positive de l\u2019e\u0301conomie que\u0301be\u0301coise.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_77061\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ 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